India Beer Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Dark Beer (Ale, Sorghum Beer, Weissbier/Weizen/Wheat Beer), Lager (Flavoured/Mixed Lager, Standard Lager (Premium Lager (Domestic Premium Lager, Imported Premium Lager), Mid-Priced Lager (Domestic Mid-Priced Lager, Imported Mid-Priced Lager), Economy Lager (Domestic Economy Lager, Imported Economy Lager))), Non/Low Alcohol Beer (Low Alcohol Beer, Non Alcoholic Beer), Stout, Others (Porter, Malt etc.)), By Production (Macro Brewery, Micro Brewery, Craft Brewery), By Packaging Type (Bottles, Cans, Others), By Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Nov 2025
- VI0593
- 115
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India Beer Market Statistics and Insights, 2026
- Market Size Statistics
- Beer in india is estimated at USD 9.09 billion.
- The market size is expected to grow to USD 13.66 billion by 2032.
- Market to register a cagr of around 5.99% during 2026-32.
- Product Type Shares
- Lager grabbed market share of 95%.
- Lager to witness a volume cagr of around 4.82%.
- Competition
- More than 10 companies are actively engaged in producing beer in india.
- Top 5 companies acquired around 85% of the market share.
- Mohan Meakin Ltd, Inbrew Beverages Pvt Ltd, B9 Beverages Pvt Ltd, UB Group, Carlsberg India Pvt Ltd etc., are few of the top companies.
- Sales Channel
- Off-trade grabbed 65% of the market.
India Beer Market Outlook
The India beer market stood at $9.09 billion in 2025 and is expected to reach $13.66 billion by 2032 with a CAGR of approximately 5.99% from 2026–2032. Overall volume growth will continue despite high taxation and regulatory restrictions, although expansion rates will be capped for low ABV beers. Beer is less available than spirits in most states because of excise duty and price controls in many states. Still, India low per capita consumption level of 2.15 litres versus the Asia Pacific average of 15.33 litres suggests strong long-term potential.
Lager holds a 95% market share and will record a volume CAGR of approximately 4.82%. Domestic premium lagers are the largest category, with imported lagers taking the premium space because of additional taxes. Premiumisation will be a major growth driver, as end users seek increasingly milder, flavoured, and differentiation of beer offerings. Players like Heineken, AB InBev, and Carlsberg are looking to introduce premium offerings and local production of international brands to capture changing tastes and maintain inflationary pressures.
Off-trade captures 65% of the market by sales channel with grocery retailers and liquor stores continuing to be the main points of purchase. Though retail e-commerce is underdeveloped, it offers an opportunity for growth if rolled out nationally as it facilitates access to beer with greater ease and spurs impulse and convenience buying. Online channels should become increasingly important as regulation becomes clearer and infrastructure is enhanced.
Smaller craft brewers are confronted with increasing costs and regulatory challenges, as the big players persist in dominating through wide distribution, promotion, and product extension. The market will take advantage of continued premium launches aimed at Millennials and Gen Z, along with new formats like draught beer in the off-trade. Total, India beer market is expected to record stable expansion based on premiumisation, growing end users numbers, and increasing urbanisation during the forecast period.
India Beer Market Growth DriverPremiumisation and Portfolio Extension Drive Growth
The India Beer Market increases steadily as firms concentrate on premiumisation and diversification of portfolios. Key players like Heineken, AB InBev, and Carlsberg continue to increase their premium products to appeal to more of the market. Introductions of weaker and flavored beers resonate with millennials and Gen Z, leading to increased-value sales. This tactical move allows firms to mitigate increasing production costs while sustaining end users interest.
Regional and national distribution channels reinforce market penetration, as umbrella brands drive volume growth. Marketing and brand exposure investments further build end users participation. Premium brands focus ensure companies maintain competitiveness as well as appeal to changing preferences, making portfolio extension an important driver of revenues and penetration in the market all over India.
India Beer Market TrendRising Popularity of Non-Alcoholic and Flavored Beers Trend
Flavored and non-alcoholic beers become more popular as the awareness about health increases and taste preferences change among young end users. end user desire alternatives to standard beer, opening a larger market for 0% and low-alcohol beers. Brewing innovations improve the flavor while the alcohol content decreases, increasing appeal and end users base.
Flavoured lagers and session beers are also of interest, notably at seasonal highs and sporting events. Businesses launch new offerings and variants to address changing preferences, tapping into domestic and foreign styles of beer. This move towards flavourful and healthier choices represents a market trend, prompting breweries to innovate without alienating regular beer end users.
India Beer Market OpportunityE-Commerce Expansion and Regional Penetration
The India Beer Market will be helped by higher e-commerce penetration and better last-mile delivery infrastructure. Online channels of sales can transcend geographical constraints, giving access to end users in geographically constrained retail-scarce areas. Retailers are likely to improve home delivery and click-and-collect facilities for giving end users a convenient shopping experience in buying beer.
Geographic market penetration will facilitate growth, as businesses introduce regional flavors and niche promotions to reach millennials and Gen Z. Premium and flavor lines will pick up momentum through those channels. Growth in e-commerce and regionalization provides businesses with a strategic means to boost volume sales, diversify distribution, and build brand visibility nationwide.
India Beer Market Segmentation Analysis
By Product Type
- Dark Beer
- Lager
- Non/Low Alcohol Beer
- Stout
The segment with highest market share under Product Type is lager, and this largest market proportion is about 95%. Lager captures the India beer market as it enjoys massive distribution, which has made it popular among end users, and it's widely preferred for its mild and easy-to-consume nature. The category continues to enjoy both the mass-market and premium offerings, which appeal to a wide range of end users ranging from the price-sensitive end user to the premium seekers.
During the forecast period, lager will see a volume CAGR of approximately 4.82% through its ability to leverage innovation in flavour, pack size, and premium extension. Flavoured and craft-inspired versions of lager are increasingly being targeted by companies at Millennials and Gen Z, with larger pack sizes and draught options stimulating trial and consumption across on- and off-trade channels. The leadership of lager within India's beer market is set to remain at the forefront despite premiumisation and diversification accelerating.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under Sales Channel as off-trade with this largest market share being approximately 65%. The traditional retail outlets of local grocery stores and liquor shops are the primary off-trade channels for beer consumption in India. Off-trade prevails with its wide reach, convenience, and the capacity to offer bulk purchases at competitive prices, making it appealing to price-conscious end users.
During the forecast period, off-trade is likely to be the leading channel, aided by activities like premium display, packaging innovation, and extension of retail networks on a regional basis. While there is potential for e-commerce, at present underdevelopment restricts online contribution to sales. Breweries will be likely to make use of the off-trade network to distribute mass-market and premium brands, maintaining consistent market coverage and consistent volume sales growth.
Top Companies in India Beer Market
The top companies operating in the market include Mohan Meakin Ltd, Inbrew Beverages Pvt Ltd, B9 Beverages Pvt Ltd, UB Group, Carlsberg India Pvt Ltd, SABMiller India Ltd, Som Distilleries & Breweries Ltd, Anheuser-Busch InBev India Pvt Ltd, Brindco Sales Ltd, Mount Shivalik Industries Ltd, etc., are the top players operating in the india beer market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. India Beer Market Policies, Regulations, and Standards
4. India Beer Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. India Beer Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Product Type
5.2.1.1. Dark Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Ale- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Sorghum Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Weissbier/Weizen/Wheat Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Flavoured/Mixed Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Standard Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.1. Domestic Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.2. Imported Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.1. Domestic Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.2. Imported Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.1. Domestic Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.2. Imported Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Non/Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Non Alcoholic Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Stout- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Others (Porter, Malt etc.) - Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Production
5.2.2.1. Macro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Micro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Craft Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Packaging Type
5.2.3.1. Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Cans- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Sales Channel
5.2.4.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. India Dark Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Product Type- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Production- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. India Lager Beer Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Production- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. India Non/Low Alcohol Beer Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Production- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. India Stout Beer Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Production- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1.Company Profiles
10.1.1. UB Group
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Carlsberg India Pvt Ltd
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. SABMiller India Ltd
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Som Distilleries & Breweries Ltd
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Anheuser-Busch InBev India Pvt Ltd
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Mohan Meakin Ltd
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Inbrew Beverages Pvt Ltd
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. B9 Beverages Pvt Ltd
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Brindco Sales Ltd
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Mount Shivalik Industries Ltd
10.1.10.1. Business Description
10.1.10.2. Product Portfolio
10.1.10.3. Collaborations & Alliances
10.1.10.4. Recent Developments
10.1.10.5. Financial Details
10.1.10.6. Others
11. Disclaimer
| Segment | Sub-Segment |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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