Hong Kong Menstrual Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels (Standard Towels (Standard Towels with Wings, Standard Towels Without Wings), Slim/Thin/Ultra-Thin Towels (Slim/Thin/Ultra-Thin Towels with Wings, Slim/Thin/Ultra-Thin Towels Without Wings)), Intimate Wipes, Menstrual Cups, Period Underwear), By Nature (Disposable, Reusable), By Age Group (Up to 18 Years, 19-30 Years, 31-40 Years, 40 Years and Above), By Sales Channel (Retail Offline, Retail Online)
- FMCG
- Jan 2026
- VI0837
- 110
-
Hong Kong Menstrual Care Market Statistics and Insights, 2026
- Market Size Statistics
- Menstrual care in Hong Kong is estimated at USD 135 million in 2025.
- The market size is expected to grow to USD 150 million by 2032.
- Market to register a cagr of around 1.52% during 2026-32.
- Product Type Shares
- Towels grabbed market share of 80%.
- Competition
- More than 5 companies are actively engaged in producing menstrual care in Hong Kong.
- Top 5 companies acquired around 90% of the market share.
- Kao (HK) Ltd; Johnson & Johnson Consumer (HK) Ltd; Playtex Products Inc; Kimberly-Clark (HK) Ltd; Procter & Gamble HK Ltd etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 85% of the market.
Hong Kong Menstrual Care Market Outlook
The Hong Kong Menstrual Care Market, which was valued at $135 million in 2025, the market size is expected to reach $150 million by 2032, rising with a CAGR of 1.52% between 2026 and 2032. However, with a slight drop in females aged 12-64 years, the overall demand for menstrual care products will remain constant as these are classified as essential items. Towels, with a market share around 80%, will again remain at the forefront of this market with innovations like ultra-thin and fast-absorbing layers to boost comfort and dryness, which will further meet the climatic needs of Hong Kong, being a humid region. Examples of innovative items are the Kotex Comfort Soft Air Thin and the Whisper Air-Dry lines of menstrual care products.
Rising sensitivity to price among end user due to increasing costs of living is likely to ensure that demands for affordable brand offerings and discounts on bulk purchases continue. Many final buyers are likely to choose products that are cost-effective yet not at the expense of comfort or performance, thus helping manufacturers who ensure that products are both functional and affordable. Brands such as Kimberly-Clark Kotex, Procter & Gamble Whisper, among others, are projected to continue performing well by offering innovations that are cost-effective. Regional and store brands like Mannings are increasingly becoming popular due to offering better products at cheaper prices.
The retail offline sector, comprising supermarkets and health and beauty specialists, represented 85% of market sales in 2025 and will remain the leading sector in the market. The retail offline sector has the advantage of product visibility and allowing end user to compare and enjoy discounts through bulk orders. However, retail Retail online will stabilize with end user adapting to delivery platforms such as Deliveroo and Foodpanda.
During the forecast period, the market will also see the gradual acceptance of sustainable options such as ‘period undies’ and menstrual cups. While these are still relatively niche products, increasing acceptance and the ease of accessibility by vending machines as well as online platforms are anticipated to accelerate acceptance. Technological advancements, affordability, and sustainability are thus anticipated to drive the market for menstrual care.
Hong Kong Menstrual Care Market Growth DriverRising living costs are likely to encourage people to search for more affordable ways of obtaining menstrual care
Hong Kong’s elevated cost-of-living environment, end users continue to demonstrate a strong emphasis on ensuring that menstrual care products remain both affordable and accessible. The Census and Statistics Department of Hong Kong reports the trends of inflation in essential product categories. Even with the slight drop in the figure of females between the ages of 12-64 years, the sales of menstrual care products remain steady due to the advancements that have improved absorption and skin comfort.
Improvements in towel and pad materials have made it easier for women in Hong Kong to deal with the wet weather by using appropriate sanitary products. According to data from World Bank figures, a stabilization of spending in terms of inflation is being realized, ensuring a smooth purchasing pattern. These dynamics ensure a steady demand in the market through accessibility.
Hong Kong Menstrual Care Market ChallengeDemographic Decline and Cost Pressures Contain Market Growth
A shrinking female demographic and increased costs of living are ongoing challenges for the menstrual health market in Hong Kong. According to estimates from the Census and Statistics Department, the female demographic in the reproductive age group continues to decline steadily, resulting in a shrinking market for menstrual health products. At the same time, increasing costs of housing and healthcare continue to pressure budgets, leading to lower spending on higher-ticket items.
As per the “Hong Kong Poverty Situation Report 2024,” one in five people in Hong Kong is living in poverty, which further emphasizes the trend toward private label and value-for-money brands. This not only hampers the trend toward product innovation and high-end product penetration due to lack of budgetary spend but also makes any extension in the feminine hygiene market challenging, with an emphasis on value-based offerings to retain end user patronage.
Hong Kong Menstrual Care Market TrendTechnological Advancements Drive Product Innovation and Comfort
There are significant changes that technological development is creating in the area of menstrual products in Hong Kong, with the main aim of increasing comfort and performance. Based on the WHO definition, technological developments for menstrual hygiene increase the health status of women directly. There are new generation materials that have been embraced for their ultra-thin properties with high breathability and absorbency capabilities.
The World Intellectual Property Organization, WIPO, identifies Hong Kong as one of the leadinginnovation hubs globally, which helps innovations take place faster. Companies are developing the latest technological innovations, such as layered absorbent systems and moisture-locking fibers, which will improve brand distinction. This has led to the definition of feminine care products by scientific innovations, which combine personal and public hygienes.
Hong Kong Menstrual Care Market OpportunitySustainable Alternatives Gain Momentum through Awareness Initiatives
Rising environmental awareness is poised to create significant growth opportunities for brands operating within the Hong Kong menstrual care market. The Environmental Protection Department emphasized the rise in the volume of waste in the municipalities, with a call to the communities to seek environment-friendly menstrua care. Products which are environment-friendly, such as menstrua cups, are emerging due to awareness campaigns by institutions like the university.
For example, the Chinese University of Hong Kong’s Women x Biotech project encourages the use of reusable products through vending machines and educational campaigns. This is in line with the Hong Kong Climate Action Plan 2050, which will enhance the impact of the shift towards waste reduction in support of eco-friendly end userism. As these trends grow in momentum, brands that prioritize biodegradable materials and reusable products will likely gain increasing momentum in the market that is increasingly become attuned to these ideals of sustainability.
Hong Kong Menstrual Care Market Segmentation Analysis
By Product Type
- Pantyliners
- Tampons
- Towels
- Intimate Wipes
- Menstrual Cups
- Period Underwear
The segment with highest market share under product type is Towels, with around 80% of share. Towels are still the preferred method of menstrual care by women due to their convenience, affordability, and utility. Despite the advent of new products such as the menstrual cup and period underwear gaining momentum, the foremost material still preferred by women today is the towel, which has been long recognized as an important item amongst their hygiene set.
Companies are also launching towels with innovative absorbency and comfort technologies. This includes factors such as thin towel technology and quick dry towel technology, which have helped enhance end user convenience in a humid environment such as Hong Kong. Though eco-conscious preferences are slowly being formed, it is expected that towels will retain leadership over the forecasted period based on established preferences and widespread affordability.
By Sales Channel
- Retail Offline
- Retail Online
The segment with highest market share under sales channel is retail offline with a share of around 85%. Supermarkets and health and beauty retailers such as Mannings and Watsons are still major channels where these products are purchased as they provide end user with the benefit of quantity discounts as well as easy access to the product. Another benefit which makes offline purchase very attractive is that end user get to compare various brands and packaging when they are offline.
In addition, the retail offline market has sustained the trust of end user with consistent quality and accessibility of the product in urban settings. Schemes like promotions, brand awareness, and one-stop shopping have sustained the strength of the offline retail market. In spite of the gradual growth of Retail online, the growth of retailing offline is expected to sustain its dominance because of its inherent characteristics of being affordable, reliable, and fundamental to well-being
List of Companies Covered in Hong Kong Menstrual Care Market
The companies listed below are highly influential in the Hong Kong menstrual care market, with a significant market share and a strong impact on industry developments.
- Kao (HK) Ltd
- Johnson & Johnson Consumer (HK) Ltd
- Playtex Products Inc
- Kimberly-Clark (HK) Ltd
- Procter & Gamble HK Ltd
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Hong Kong Menstrual Care Market Policies, Regulations, and Standards
4. Hong Kong Menstrual Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Hong Kong Menstrual Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Pantyliners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Applicator Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Digital Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Standard Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.1. Standard Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.2. Standard Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Slim/Thin/Ultra-Thin Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.1. Slim/Thin/Ultra-Thin Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.2. Slim/Thin/Ultra-Thin Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Intimate Wipes- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Menstrual Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Period Underwear- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Disposable- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Reusable- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Age Group
5.2.3.1. Up to 18 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. 19-30 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. 31-40 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.4. 40 Years and Above- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Hong Kong Pantyliners Menstrual Care Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Hong Kong Tampons Menstrual Care Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Hong Kong Towels Menstrual Care Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Hong Kong Intimate Wipes Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Hong Kong Menstrual Cups Menstrual Care Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Hong Kong Period Underwear Menstrual Care Market Statistics, 2022-2032
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in USD Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Kimberly-Clark (HK) Ltd
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Procter & Gamble HK Ltd
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Kao (HK) Ltd
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Johnson & Johnson Consumer (HK) Ltd
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Playtex Products Inc
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
13. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product Type |
|
| By Nature |
|
| By Age Group |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
Partnering With Industry Leaders to Drive Growth
Our mission is to deliver intelligence that matters. By combining data, analysis, and industry expertise, we enable organizations to make smarter, faster, and more impactful decisions. Whether it’s a Fortune 500 company or a high-growth startup, businesses trust us to provide clarity in an ever-evolving marketplace.
