France Energy Drink Market Report: Trends, Growth and Forecast (2025-2030)
By Product Type (Alcoholic, Non-Alcoholic), By Consumption (Drinks, Shots, Mixers), By Nature (Conventional, Natural/Organic), By Flavour (Flavoured, Unflavoured), By Packaging (Bottles, Metal Cans, Pouches, Others), By Packaging Size (Small, Medium, Large), By End Users (Teenagers, Adults, Geriatric), By Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Nov 2025
- VI0080
- 117
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France Energy Drink Market Statistics, 2025
- Market Size Statistics
- Energy Drink in France is estimated at $ 1.12 Billion.
- The market size is expected to grow to $ 1.71 Billion by 2030.
- Market to register a CAGR of around 7.31% during 2025-30.
- Product Shares
- Non Alcoholic Energy Drinks grabbed market share of 95%.
- Non Alcoholic Energy Drinks to witness a volume CAGR of around 6.99%.
- Competition
- More than 10 companies are actively engaged in producing Energy Drink in France.
- Top 5 companies acquired 95% of the market share.
- PepsiCo France SNC, Karlsbräu France SA, Orangina Suntory France SAS, Red Bull France SASU, Coca-Cola Entreprises SA etc., are few of the top companies.
- Sales Channel
- Off-Trade grabbed 65% of the market.
France Energy Drink Market Outlook
France energy drinks market will continue to grow between 2025 and 2030 underpinned by the dominance of major players like Red Bull and Monster Energy. They are still driving innovation in flavour, pack format, and co-branding, which is increasing the consumer base from core Millennials and Gen Z. Off-trade value and volume sales are robust, with on-trade consumption in terms of mixers in alcoholic drinks also playing its part.
Retailers are driving market growth through elevated shelf space for energy drinks and encouraging broader occasions of use such as work, study, or sport. Visibility and distribution expansion, including via discounter channels such as Aldi and Lidl, will also help underpin category growth. Challenger brands, however, are being hindered by the strength of Red Bull and Monster, with smaller ones such as Rockstar and V losing ground in the process.
But there are likely some challenges to market growth. Increasing inflation will impact margins, and the health issues surrounding sugar, caffeine, and taurine remain a cloud over the category's reputation. Legalised in France only in 2008, energy drinks remain warned about and perceived by some as unhealthy or unsafe, particularly when consumed with alcohol.
In line with health trends, low-sugar and organic versions could be future prospects. However, these types are constrained by price and low customer demand. While standard versions continue to outsell their sugar-free counterparts, continued innovation, expanded distribution, and strategic promotion should continue to support strong demand during the forecast period.
France Energy Drink Market Growth Driver
Energy drinks are still experiencing solid performance in France, with significant off-trade volume and value growth in 2024. Energy drinks are drunk over a broad diversity of occasions, occasionally substituting for carbonates or sports drinks. The category is witnessing an increasing number of customers, particularly among Millennials and Gen Z. Nevertheless, energy drinks are now expanding to a wider group, prompted by regular purchases and increasing awareness.
The retailers have begun to give increased shelf space to energy drinks, acknowledging their potential growth and taking this as a strategic decision. On-trade sales are also helping, as energy drinks are commonly used as mixers in alcohol-based drinks such as Vodka Red Bull and Jäger Bombs. This off-trade and on-trade success is also further increasing the market share of energy drinks in the country.
France Energy Drink Market Opportunity
Increasing health consciousness is prompting more consumers to opt for lower-sugar products. Low-sugar energy drinks can fit in with this trend, as is already the case in the carbonates segment. Buyers and public health authorities alike are increasingly concerned with the relationship between sugar and ill health, and this should help drive demand for lower-sugar energy drinks in the next few years.
Further, the imposition of sugar taxes and ongoing "sugar bashing" sentiments are putting pressure on products with high sugar levels. Nevertheless, sugar also adds to the energy content in beverages, so this is why Standard Red Bull remains better than Red Bull Sugar Free. Finding a balance between energy content and health trends may unlock new avenues of growth.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 1.12 Billion |
| USD Value 2030 | $ 1.71 Billion |
| CAGR 2025-2030 | 7.31% |
| Largest Category | Non Alcoholic Energy Drinks segment leads with 95% market share |
| Top Drivers | Expanding Consumer Base and Diverse Consumption Occasions to Support Market Growth |
| Top Opportunities | Rising Preference for Reduced-Sugar Alternatives |
| Key Players | PepsiCo France SNC, Karlsbräu France SA, Orangina Suntory France SAS, Red Bull France SASU, Coca-Cola Entreprises SA, Mc Energy SAS, MBM SAS, Rockstar Inc, Döhler France, Carlsberg Group and Others. |
France Energy Drink Market Segmentation Analysis
The most dominant segment in terms of market share under the sales channel in the France Energy Drinks Market is Off-Trade. Several retailers are already identifying with the sustained energy of energy drinks and adding shelf space to such products. This approach is increasing visibility and sales by providing more prospects for consumption. Consequently, Off-Trade remains the leading segment with its broad availability and user access within stores.
Most consumers feel fatigued on a daily basis because of their hectic lifestyles, and energy drink companies are taking advantage of this to market more occasions of consumption. Examples of such uses include when working, exercising, in meetings, studying, or driving. By concentrating on enhancing distribution and visibility outside the classic soft drinks cabinets, companies can facilitate easy access and continue to drive growth for the Off-Trade segment.
Top Companies in France Energy Drink Market
The top companies operating in the market include PepsiCo France SNC, Karlsbräu France SA, Orangina Suntory France SAS, Red Bull France SASU, Coca-Cola Entreprises SA, Mc Energy SAS, MBM SAS, Rockstar Inc, Döhler France, Carlsberg Group, etc., are the top players operating in the France Energy Drink Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. France Energy Drinks Market Policies, Regulations, and Standards
4. France Energy Drinks Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. France Energy Drinks Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold (Million Liters)
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Alcoholic- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Non-Alcoholic- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Consumption
5.2.2.1. Drinks- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Shots- Market Insights and Forecast 2020-2030, USD Million
5.2.2.3. Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Nature
5.2.3.1. Conventional- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Natural/Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Flavour
5.2.4.1. Flavoured- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Unflavoured- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By Packaging
5.2.5.1. Bottles- Market Insights and Forecast 2020-2030, USD Million
5.2.5.1.1. PET Bottles- Market Insights and Forecast 2020-2030, USD Million
5.2.5.1.2. Glass Bottles- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Metal Cans- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Pouches- Market Insights and Forecast 2020-2030, USD Million
5.2.5.4. Others- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Packaging Size
5.2.6.1. Small- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Medium- Market Insights and Forecast 2020-2030, USD Million
5.2.6.3. Large- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By End Users
5.2.7.1. Teenagers- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2. Adults- Market Insights and Forecast 2020-2030, USD Million
5.2.7.3. Geriatric- Market Insights and Forecast 2020-2030, USD Million
5.2.8.By Sales Channel
5.2.8.1. On-Trade- Market Insights and Forecast 2020-2030, USD Million
5.2.8.2. Off-Trade- Market Insights and Forecast 2020-2030, USD Million
5.2.9.By Competitors
5.2.9.1. Competition Characteristics
5.2.9.2. Market Share & Analysis
6. France Alcoholic Energy Drinks Market Outlook, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold (Million Liters)
6.2. Market Segmentation & Growth Outlook
6.2.1.By Consumption- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Nature- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Flavour- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By Packaging- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Packaging Size- Market Insights and Forecast 2020-2030, USD Million
6.2.6.By End Users- Market Insights and Forecast 2020-2030, USD Million
6.2.7.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. France Non-Alcoholic Energy Drinks Market Outlook, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold (Million Liters)
7.2. Market Segmentation & Growth Outlook
7.2.1.By Consumption- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Nature- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Flavour- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By Packaging- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Packaging Size- Market Insights and Forecast 2020-2030, USD Million
7.2.6.By End Users- Market Insights and Forecast 2020-2030, USD Million
7.2.7.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. Competitive Outlook
8.1. Company Profiles
8.1.1.Red Bull France SASU
8.1.1.1. Business Description
8.1.1.2. Product Portfolio
8.1.1.3. Collaborations & Alliances
8.1.1.4. Recent Developments
8.1.1.5. Financial Details
8.1.1.6. Others
8.1.2.Coca-Cola Entreprises SA
8.1.2.1. Business Description
8.1.2.2. Product Portfolio
8.1.2.3. Collaborations & Alliances
8.1.2.4. Recent Developments
8.1.2.5. Financial Details
8.1.2.6. Others
8.1.3.Mc Energy SAS
8.1.3.1. Business Description
8.1.3.2. Product Portfolio
8.1.3.3. Collaborations & Alliances
8.1.3.4. Recent Developments
8.1.3.5. Financial Details
8.1.3.6. Others
8.1.4.MBM SAS
8.1.4.1. Business Description
8.1.4.2. Product Portfolio
8.1.4.3. Collaborations & Alliances
8.1.4.4. Recent Developments
8.1.4.5. Financial Details
8.1.4.6. Others
8.1.5.Orangina Suntory France SAS
8.1.5.1. Business Description
8.1.5.2. Product Portfolio
8.1.5.3. Collaborations & Alliances
8.1.5.4. Recent Developments
8.1.5.5. Financial Details
8.1.5.6. Others
8.1.6.PepsiCo France SNC
8.1.6.1. Business Description
8.1.6.2. Product Portfolio
8.1.6.3. Collaborations & Alliances
8.1.6.4. Recent Developments
8.1.6.5. Financial Details
8.1.6.6. Others
8.1.7.Karlsbräu France SA
8.1.7.1. Business Description
8.1.7.2. Product Portfolio
8.1.7.3. Collaborations & Alliances
8.1.7.4. Recent Developments
8.1.7.5. Financial Details
8.1.7.6. Others
8.1.8.Rockstar Inc
8.1.8.1. Business Description
8.1.8.2. Product Portfolio
8.1.8.3. Collaborations & Alliances
8.1.8.4. Recent Developments
8.1.8.5. Financial Details
8.1.8.6. Others
8.1.9.Döhler France
8.1.9.1. Business Description
8.1.9.2. Product Portfolio
8.1.9.3. Collaborations & Alliances
8.1.9.4. Recent Developments
8.1.9.5. Financial Details
8.1.9.6. Others
8.1.10. Carlsberg Group
8.1.10.1. Business Description
8.1.10.2. Product Portfolio
8.1.10.3. Collaborations & Alliances
8.1.10.4. Recent Developments
8.1.10.5. Financial Details
8.1.10.6. Others
9. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product Type |
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| By Consumption |
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| By Nature |
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| By Flavour |
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| By Packaging |
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| By Packaging Size |
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| By End Users |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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