France Beer Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Dark Beer (Ale, Sorghum Beer, Weissbier/Weizen/Wheat Beer), Lager (Flavoured/Mixed Lager, Standard Lager (Premium Lager (Domestic Premium Lager, Imported Premium Lager), Mid-Priced Lager (Domestic Mid-Priced Lager, Imported Mid-Priced Lager), Economy Lager (Domestic Economy Lager, Imported Economy Lager))), Non/Low Alcohol Beer (Low Alcohol Beer, Non Alcoholic Beer), Stout, Others (Porter, Malt etc.)), By Production (Macro Brewery, Micro Brewery, Craft Brewery), By Packaging Type (Bottles, Cans, Others), By Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Nov 2025
- VI0588
- 130
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France Beer Market Statistics and Insights, 2026
- Market Size Statistics
- Beer in france is estimated at $ 14.66 billion.
- The market size is expected to grow to $ 16.33 billion by 2032.
- Market to register a cagr of around 1.55% during 2026-32.
- Product Type Shares
- Lager grabbed market share of 65%.
- Competition
- More than 20 companies are actively engaged in producing beer in france.
- Top 5 companies acquired around 75% of the market share.
- Les Brasseurs de Gayant, Bavaria France SA, Carrefour France SA, Heineken Entreprise SAS, Brasseries Kronenbourg SA etc., are few of the top companies.
- Sales Channel
- Off-trade grabbed 53% of the market.
France Beer Market Outlook
The France beer market stood at $14.66 billion in 2025 and is expected to touch $16.33 billion by 2032, growing at a CAGR of approximately 1.55% during 2026–2032. Overall beer volumes are anticipated to remain flat during the forecast period as the market is mature and consumption levels are moderate. Though value sales will increase, led by premium and specialty segments, total volume growth will be restrained. End users continue to upgrade to craft, ale, and higher-strength beers, while straight lagers struggle on despite still maintaining the largest volume share. Lager dominates with a near-65% share, but volume sales are forecast to increase modestly. Premium and flavoured lagers, and craft ales will continue to retain end users interest, especially among millennials and younger end users looking for authentic and innovative beer experiences. Smaller pack sizes, including 25cl or 33cl six- and twelve-packs, will continue to be popular, appealing to new and occasional end users and providing a lower per-litre price. Low-alcohol and non-alcoholic beers will witness the most rapid value growth, aided by health-aware trends and lifestyle behaviours.
Off-trade has 53% of the market, which is dominated by hypermarkets, supermarkets, and specialist beer shops, by sales channel. E-commerce, including click-&-collect offerings, will grow steadily, fueled by convenience and limited-deal online offers. On-trade channels, such as bars, cafés, and pubs, will maintain value growth, which will be fueled by events and tourism, such as sports and cultural events.
Flavor innovation, strength improvement, and packaging formats will be key to market growth. Premiumization, cost control, and collaborative strategies will be the priorities for brewers in order to ensure profitability against inflationary pressures. The overall French beer market will have sustained value growth, with off-trade continuing to dominate and lager leading the market, while craft, special, and non-alcohol beers inspire end users and diversification.
France Beer Market Growth DriverExpansion of Non/Low-Alcohol Beers
The French Beer Market is fueled by increasing end users demand for zero and low-alcohol beers, driven by health awareness and lifestyle changes. Abbey-style 0% beers like Leffe 0%, Affligem 0%, and Grimbergen 0% have managed to enhance taste and quality, influencing end users, particularly millennials and Gen Z, to moderate alcohol consumption without sacrificing the beer experience.
Brewers keep on innovating with new taste, better brewing methods, and better packaging, such as smaller packs appealing to women and converts to ales. Product launches like Desperados Virgin Punch and Tourtel Twist Virgin Mojito Strawberry & Melon-Watermelon further reinforce take-up. This driver stabilizes market performance in the face of falling lagers and drives value growth, enabling breweries to diversify their offerings, reinforce brand loyalty, and cater to changing end users tastes. Non/low-alcohol beers are still a dominant driver of sales dynamics and future portfolio strategies within the France Beer Market.
France Beer Market TrendIncreasing Demand for Premium and Craft Ales
A significant trend among the France Beer Market is the increasing demand for premium ales, craft beers, and specialty weissbier/weizen/wheat beers. While total volume falls, value sales of these categories continue to grow as a result of premium positioning, added value, and end users seeking high-quality, authentic experiences.
Breweries react with innovative tastes, reduced pack sizes, and seasonal introductions to tempt new end users. Local and small Belgium and domestic breweries, like Brasserie de Saint-Sylvestre and Duvel Moortgat, attract attention, while globally active players like Heineken and InBev concentrate on strong and premium versions. This trend is an indicator of the move away from quantity and toward quality, propelling market value, improving brand image, and allowing brewers to sustain interest in the face of flat overall volume.
France Beer Market OpportunityGrowth Via Flavored, Strong, and Specialty Beers
The France Beer Market presents opportunities via the launch of flavoured lagers, strong ales, and specialty craft beers. Brewer can capitalize on end users' enthusiasm for seasonal and premium versions, such as fruit-infused lagers, high-strength beers, and artisanal recipes, to create differentiation in portfolios.
New pack sizes, like 50cl metal cans, and joint off-trade/on-trade initiatives increase convenience and availability. Retail e-commerce expansion, especially click-&-collect services, offers added platforms for targeted interaction. Through leveraging premiumization, flavor innovation, and shifting trends towards authentic and quality beers, breweries are able to boost brand loyalty, drive value sales, and become more competitive. Growth and longevity of revenue performance are predicted to be driven by expansion into innovative and specialty formats.
France Beer Market Segmentation Analysis
By Product Type
- Dark Beer
- Lager
- Non/Low Alcohol Beer
- Stout
The segment with highest market share under the Product Type is lager, with its largest market share being approximately 65%. Lager still leads the France beer market by volume, though its sales have been slowly decreasing as end users trends shift. end users are more attracted to ales, craft beers, and weissbier/weizen/wheat beer due to their premium experience and variety of flavours. Regular lagers still have a huge loyal following, especially among orthodox beer drinkers.
During the forecast period, lager will remain prominent while growing in moderate volumes. The market will continue to experience smaller pack sizes, including 25cl and 33cl formats, being launched to win new end users and females, as well as lager premium extensions. These developments seek to harmonize affordability with quality to sustain lager's relevance in the overall beer market.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under Sales Channel is off-trade, with this largest market share being approximately 53%. Supermarkets and hypermarkets account for most beer sales in France, providing a variety of lagers, ales, and beers to craft. Supermarkets gained momentum through the expansion of cities, while hypermarkets stick to in-store caves à bières to make the shopping experience better.
Off-trade is likely to be the primary driver of beer sales during the forecast period, aided by developments like reduced pack sizes, premium ale SKUs, and enhanced shelf presence. Retail e-commerce, particularly click-&-collect, is also gaining popularity, providing end users with easy access to mainstream and specialist varieties of beer. Off-trade channels, irrespective of on-trade consumption problems, will continue to stabilize beer sales in France.
Top Companies in France Beer Market
The top companies operating in the market include Les Brasseurs de Gayant, Bavaria France SA, Carrefour France SA, Heineken Entreprise SAS, Brasseries Kronenbourg SA, InBev France SAS, Galec - Centre Distributeur Edouard Leclerc, ITM Entreprises SA, Difcom La Cave des Pères SA, Asahi France SA, etc., are the top players operating in the france beer market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. France Beer Market Policies, Regulations, and Standards
4. France Beer Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. France Beer Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Product Type
5.2.1.1. Dark Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Ale- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Sorghum Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Weissbier/Weizen/Wheat Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Flavoured/Mixed Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Standard Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.1. Domestic Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.2. Imported Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.1. Domestic Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.2. Imported Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.1. Domestic Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.2. Imported Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Non/Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Non Alcoholic Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Stout- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Others (Porter, Malt etc.) - Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Production
5.2.2.1. Macro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Micro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Craft Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Packaging Type
5.2.3.1. Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Cans- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Sales Channel
5.2.4.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. France Dark Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Product Type- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Production- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. France Lager Beer Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Production- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. France Non/Low Alcohol Beer Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Production- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. France Stout Beer Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Production- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1.Company Profiles
10.1.1. Heineken Entreprise SAS
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Brasseries Kronenbourg SA
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. InBev France SAS
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Galec - Centre Distributeur Edouard Leclerc
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. ITM Entreprises SA
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Les Brasseurs de Gayant
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Bavaria France SA
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Carrefour France SA
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Difcom La Cave des Pères SA
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Asahi France SA
10.1.10.1. Business Description
10.1.10.2. Product Portfolio
10.1.10.3. Collaborations & Alliances
10.1.10.4. Recent Developments
10.1.10.5. Financial Details
10.1.10.6. Others
11. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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