Egypt Bath & Shower Products Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Bath Soaps, Body Wash/Shower Gels, Bath Additives, Body Powder, Hand Sanitisers, Intimate Hygiene), By Product Form (Solid, Gels & Jellies, Liquid, Powder), By Ingredient (Conventional/Synthetic, Natural/Organic), By Price Point (Premium, Mass), By End User (Women, Men, Kids/Children), By Sales Channel (Online, Offline)
- FMCG
- Nov 2025
- VI0052
- 119
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Egypt Bath & Shower Products Market Statistics, 2025
- Market Size Statistics
- Bath & Shower Products in Egypt is estimated at $ 180 Million.
- The market size is expected to grow to $ 205 Million by 2030.
- Market to register a CAGR of around 2.19% during 2025-30.
- Product Shares
- Bath Soaps grabbed market share of 80%.
- Competition
- More than 20 companies are actively engaged in producing Bath & Shower Products in Egypt.
- Top 5 companies acquired 50% of the market share.
- Evyap Egypt Soap Personal Care Products & Detergents Ind., Arma Soaps & Detergents SAE, Nefertari Body Care, Unilever Mashreq SAE, IFFCO Egypt SAE etc., are few of the top companies.
Egypt Bath & Shower Products Market Outlook
Egypt bath and shower products market will be witnessing steady volume and robust value growth during 2025 to 2030. Following previous price hikes owing to heightened raw material and operational expenditures, the intrinsic demand for these products means that prices will only increase at a slower pace as inflation stabilises. The availability of various brands for various price levels will also help ensure price stability and long-term demand.
Bath Soaps is expected to remain the biggest and most favored subcategory during the forecast period. Its low price, extensive availability, and dual-purpose use—both for washing hands and as a substitute for shower gel—make it particularly attractive. Local producers still stock different sizes, fragrances, and combo offers, so Bath Soaps is available to buyers across different income levels. Its minimal plastic packaging and long-term usage also make it widely popular, particularly among eco-conscious shoppers.
The bath additives market is also expected to grow, supported by local players taking advantage of decreased imports and shifting consumer tastes. As the local currency devaluation raises the cost of imported brands, domestic companies are filling the gap with creative products that utilize natural ingredients and novel packaging formats. Such brands as Nafertari and Arrej are improving their positions by emphasizing wellness, self-treatment, and affordability.
In general, the market will be aided by greater product differentiation, advertising, and bulk purchases. The e-commerce channel is likely to be a vibrant one, while supermarkets will continue dominating distribution on account of their extensive reach and value for money offers. The growing importance of local producers will further provide accessibility, innovation, and price competitiveness.
Egypt Bath & Shower Products Market Growth Driver
The market is likely to experience significant volume and value growth during the forecast period. Despite rising prices, the inflation rate is decelerating, which is keeping bath and shower products relatively low-cost. The large distribution of brands in the market will maintain price stability, ensuring that these necessity products remain affordable to a larger base. As an everyday essential with no immediate substitutes, demand is expected to be strong. Promotional efforts will also lead customers to stock up on items, underpinning steady sales momentum.
Besides, increased local manufacturing is also likely to be a major player in providing an expanded product portfolio at different price points, maintaining competition in the market. Innovation will remain at the forefront in stimulating consumer interest as companies roll out new fragrances, formats, and pack sizes. The category is also destined for increased segmentation, such as products designed for particular skin types or the natural and organic option.
Egypt Bath & Shower Products Market Opportunity
The increasing visibility of domestic producers is opening up new opportunities in the bath additives segment. With the decreased availability and high price of foreign brands following the recent devaluation of the currency, domestic players have picked up pace. Nafertari and Arrej brands are taking advantage of this trend by introducing value-added bath additives with new textures, packaging, and all-natural ingredients. This is aligned with the increasing consumer trend for wellness, self-care, and domestic products.
Furthermore, bar soap remains in good stead because of its versatility, durability, and price affordability. During an era of economic recession, consumers are tending toward cost-saving alternatives, making bar soap an attractive option. Competitive dynamics among local players are also complementing product variety and keeping prices economical, enabling higher uptake across various consumer segments.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 180 Million |
| USD Value 2030 | $ 205 Million |
| CAGR 2025-2030 | 2.19% |
| Largest Category | Bar Soap segment leads with 80% market share |
| Top Drivers | Growing Demand Supported by Price Stability and Product Innovation |
| Top Opportunities | Rising Local Innovation in Bath Additives Offering Natural & Affordable Choices |
| Key Players | Evyap Egypt Soap Personal Care Products & Detergents Ind., Arma Soaps & Detergents SAE, Nefertari Body Care, Unilever Mashreq SAE, IFFCO Egypt SAE, Procter & Gamble Egypt SAE, Henkel PDC Egypt SAE, Reckitt Benckiser Egypt Ltd, Johnson & Johnson Egypt SAE, Cairo Oils & Soaps Co and Others. |
Egypt Bath & Shower Products Market Segmentation
The most dominant segment in the Egypt Bath & Shower Products Market is Bar Soap. This is attributed to its competitiveness based on price, broad availability, and indispensable part in everyday personal hygiene. Bar soap is also favored by the majority of consumers, not just for hand soap, but also as a handy, pocket-friendly substitute for shower gels, which makes it a highly versatile option. Its conventional profile and eco-friendly character, coupled with reduced plastic packaging, add to its popularity among environmental defenders who constantly opt for "green" products.
Popularity of bar soap is accompanied by extensive ranges of both domestic and imported brands to choose from, depending on budgets. Domestic companies provide low-cost products in a range of fragrances and packaging sizes, including 115g and 165g bars, as well as price-promotion bundles. These promotions ease the strain of increased pricing and ensure constant demand. Throughout the forecast period, bar soap will continue to be Egypt's most dynamic and popular subcategory.
Top Companies in Egypt Bath & Shower Products Market
The top companies operating in the market include Evyap Egypt Soap Personal Care Products & Detergents Ind., Arma Soaps & Detergents SAE, Nefertari Body Care, Unilever Mashreq SAE, IFFCO Egypt SAE, Procter & Gamble Egypt SAE, Henkel PDC Egypt SAE, Reckitt Benckiser Egypt Ltd, Johnson & Johnson Egypt SAE, Cairo Oils & Soaps Co, etc., are the top players operating in the Egypt Bath & Shower Products Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Egypt Bath and Shower Product Market Policies, Regulations, and Standards
4. Egypt Bath and Shower Product Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Egypt Bath and Shower Product Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Bath Soaps- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Body Wash/Shower Gels- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Bath Additives- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4. Body Powder- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5. Hand Sanitisers- Market Insights and Forecast 2020-2030, USD Million
5.2.1.6. Intimate Hygiene- Market Insights and Forecast 2020-2030, USD Million
5.2.1.6.1. Intimate Washes- Market Insights and Forecast 2020-2030, USD Million
5.2.1.6.2. Intimate Wipes- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Product Form
5.2.2.1. Solid- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Gels & Jellies- Market Insights and Forecast 2020-2030, USD Million
5.2.2.3. Liquid- Market Insights and Forecast 2020-2030, USD Million
5.2.2.4. Powder- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Ingredient
5.2.3.1. Conventional/Synthetic- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Natural/Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Price Point
5.2.4.1. Premium- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Mass- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By End User
5.2.5.1. Women- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Men- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Kids/Children- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Sales Channel
5.2.6.1. Online- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By Competitors
5.2.7.1. Competition Characteristics
5.2.7.2. Market Share & Analysis
6. Egypt Bath Soaps Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product Form- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Price Point- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By End User- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. Egypt Body Wash/Shower Gels Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Form- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Price Point- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By End User- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. Egypt Bath Additives Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Form- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Price Point- Market Insights and Forecast 2020-2030, USD Million
8.2.4.By End User- Market Insights and Forecast 2020-2030, USD Million
8.2.5.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
9. Egypt Body Powder Market Statistics, 2020-2030F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Product Form- Market Insights and Forecast 2020-2030, USD Million
9.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
9.2.3.By Price Point- Market Insights and Forecast 2020-2030, USD Million
9.2.4.By End User- Market Insights and Forecast 2020-2030, USD Million
9.2.5.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
10. Egypt Hand Sanitisers Market Statistics, 2020-2030F
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Product Form- Market Insights and Forecast 2020-2030, USD Million
10.2.2. By Ingredient- Market Insights and Forecast 2020-2030, USD Million
10.2.3. By Price Point- Market Insights and Forecast 2020-2030, USD Million
10.2.4. By End User- Market Insights and Forecast 2020-2030, USD Million
10.2.5. By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
11. Egypt Intimate Hygiene Market Statistics, 2020-2030F
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in US$ Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Product- Market Insights and Forecast 2020-2030, USD Million
11.2.2. By Product Form- Market Insights and Forecast 2020-2030, USD Million
11.2.3. By Ingredient- Market Insights and Forecast 2020-2030, USD Million
11.2.4. By Price Point- Market Insights and Forecast 2020-2030, USD Million
11.2.5. By End User- Market Insights and Forecast 2020-2030, USD Million
11.2.6. By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Unilever Mashreq SAE
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. IFFCO Egypt SAE
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Procter & Gamble Egypt SAE
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Henkel PDC Egypt SAE
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Reckitt Benckiser Egypt Ltd
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Evyap Egypt Soap Personal Care Products & Detergents Industries
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. Arma Soaps & Detergents SAE
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
12.1.8. Nefertari Body Care
12.1.8.1. Business Description
12.1.8.2. Product Portfolio
12.1.8.3. Collaborations & Alliances
12.1.8.4. Recent Developments
12.1.8.5. Financial Details
12.1.8.6. Others
12.1.9. Johnson & Johnson Egypt SAE
12.1.9.1. Business Description
12.1.9.2. Product Portfolio
12.1.9.3. Collaborations & Alliances
12.1.9.4. Recent Developments
12.1.9.5. Financial Details
12.1.9.6. Others
12.1.10. Cairo Oils & Soaps Co
12.1.10.1.Business Description
12.1.10.2.Product Portfolio
12.1.10.3.Collaborations & Alliances
12.1.10.4.Recent Developments
12.1.10.5.Financial Details
12.1.10.6.Others
13. Disclaimer
| Segment | Sub-Segment |
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| By Product |
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| By Product Form |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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