Ecuador Bottled Water Market Report: Trends, Growth and Forecast (2026-2032)

By Type of Water (Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water (Purified Water, Mineral Water, Spring Water, Plain Water)), By Packaging Material (Plastic Bottles, Glass Bottles, Metal Cans, Others (Tetra Pack Cartons, Bioplastics, etc.)), By Price Point (Mass, Premium), By Sales Channel (On Trade, Off Trade (Retail Offline, Retail Online))


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  • Feb 2026
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Ecuador Bottled Water Market Report: Trends, Growth and Forecast (2026-2032)

Ecuador Bottled Water Market Statistics and Insights, 2026

  1. Market Size Statistics
    1. Bottled water in Ecuador is estimated at USD 310 million in 2025.
    2. The market size is expected to grow to USD 365 million by 2032.
    3. Market to register a cagr of around 2.36% during 2026-32.
  2. Type of Water Shares
    1. Still bottled water grabbed market share of 70%.
  3. Competition
    1. Bottled water in Ecuador is currently being catered to by more than 5 companies.
    2. Top 5 companies acquired around 75% of the market share.
    3. Ajecuador SA; Grupo Resgasa; Azende Corp Cía Ltda; Tesalia Spring Co, The; Coca-Cola de Ecuador SA etc., are few of the top companies.
  4. Sales Channel
    1. Off trade grabbed 85% of the market.

Ecuador Bottled Water Market Outlook

Ecuador bottled water market is estimated at approximately USD 310 million in 2025 and will grow to approximately USD 365 million in 2032 with a CAGR of approximately 2.36% in the period 2026-2032. This consistent increase is indicative of the necessity of bottled water in the consumption-based economy of Ecuador, in which household spending constitutes a large portion of GDP. Bottled water has been established as a daily need and not a luxury drink, which helps it maintain consistent demand even in times of economic stress.

Market stability remains based on household consumption, with Ecuadorian end users continuously spending on food and beverages. Despite the fact that real household consumption decreased by approximately 1.29% in 2024, bottled water is still relatively insulated relative to non-essential categories. A low inflation rate of about 1.5% has kept price-related stress levels low, but careful spending habits have kept volume growth in check. Consequently, the market perspective is that of slow, value-based growth as opposed to fast growth.

Bottled water demand is also supported by health and safety factors. The lack of access to safely controlled sanitation services supports the choice of bottled water as a source of hydration by end users. The increasing consciousness of water quality and wellness makes bottled water a clean, calorie-free choice that fits into everyday health habits. This image reinforces routine consumption and promotes long-term applicability in household consumption baskets.

In terms of structure, still bottled water dominates the market with approximately 70% market share, which indicates its popularity in daily hydration among households. The off-trade channels are the most dominant with about 85% of the sales being made through bulk purchases by supermarkets and local stores to be consumed at home. Combined, these elements suggest a strong market perspective with stable growth pillars up to 2032.

Donut chart showing market share of key players in the Ecuador bottled water market

Ecuador Bottled Water Market Growth Driver

Household Consumption-Led Stability Sustaining Hydration Demand

Household consumption remains one of the key pillars of the Ecuador economic system, with 64.87% of GDP in 2024. This number highlights the continued topicality of regular spending on maintaining the basic categories of consumption. Despite macroeconomic forces, Ecuadorian households always direct income to food and beverages, which strengthens the baseline demand of hydration products like bottled water. The institutional dependence on consumption suggests that bottled water is embedded in everyday buying habits, enjoying the advantage of being an institutionalized necessity and not a luxury good. To the end users, bottled water is still closely linked to basic food and health care, and it helps to maintain the volume even in the face of more economic fluctuations.

This high consumption economic profile provides producers with a strong domestic base where staple products still have a priority in household budgets. Although some of the beverage sub-categories can be volatile, bottled water enjoys the advantage of perceived need especially in urban households. As a result, the strength of household-based spending supports the basic principles of stable demand in the Ecuador bottled water market, which restricts the downside risk compared to non-essential beverage markets.

Ecuador Bottled Water Market Challenge

Constrained Household Spending Limiting Volume Expansion

Although consumption dominated the gross domestic product composition of Ecuador, household final consumption expenditure declined in real terms in 2024, and the growth is projected to be about -1.29%. This contraction is an indicator of reduced purchasing power and increased caution by households, which directly affects the sales volumes of commonly purchased products, such as bottled water. To end users, constrained budgets mean more considered buying behavior, which influences the frequency of repeat purchases, especially in still bottled water formats that depend on high-volume, everyday buying behavior.

Meanwhile, inflation was relatively low at about 1.5% in 2024, which dampened the pressure on prices but indicated a weak value-based growth. These circumstances imply that the demand constraints are more of a decreased spending appetite than an increase in prices. With households focusing on basic spending, bottled water demand faces structural headwinds associated with a general slowdown in consumption, which is dampening the near-term volume growth opportunities in the Ecuador bottled water market.

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Ecuador Bottled Water Market Trend

Rising Health and Water Safety Awareness Influencing Choices

Consciousness of water quality and health is growing throughout Ecuador, influenced by the ongoing deficiencies in the water and sanitation infrastructure. WHO statistics show that access to safely managed sanitation services was only available to approximately 49% of the population in 2024, which supports the idea of the safety of tap water. This setting makes end users view bottled water as a safer and more dependable hydration choice, especially in everyday drinking and domestic consumption.

Besides the issue of infrastructure, the wider health awareness is transforming the beverage choices. Bottled water is also becoming a clean, calorie-free substitute that fits wellbeing-based lifestyles. With increased knowledge on the health effects of water quality, end users are increasingly willing to incorporate bottled water into their daily drinking habits. This change in behaviour makes bottled water remain relevant, particularly to those brands that focus on purity, safety, and quality assurance in the Ecuador bottled water market.

Ecuador Bottled Water Market Opportunity

Consumption-Centric Economy Creating Scope for Category Reinforcement

The preeminent position of household consumption, which is close to two-thirds of the gross domestic product in Ecuador, provides a structural space in which hydration products can consolidate their presence in the daily expenditure. This environment allows bottled water to go beyond mere utility and support its value with health, safety, and lifestyle positioning. To end users, these stories increase the perceived need, which justifies the continued use of bottled water in the normal household shopping even when there is economic uncertainty.

At the same time, the long-term attention of the population to water safety opens the opportunities of differentiation based on quality credentials, packaging enhancements, and trust-based communication. Brands that resonate with the changing health priorities can enhance interaction with the end users, making bottled water more entrenched in their lives. All these factors point to the fact that, although the Ecuador bottled water market is facing short-term spending pressures, there is long-term potential to increase its applicability in household consumption baskets.

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Ecuador Bottled Water Market Segmentation Analysis

By Type of Water

  • Carbonated Bottled Water
  • Flavoured Bottled Water
  • Functional Bottled Water
  • Still Bottled Water
    • Purified Water
    • Mineral Water
    • Spring Water
    • Plain Water

Still bottled water holds the highest share at around 70% of the market, reflecting its role as a fundamental hydration staple. Its dominance is rooted in broad acceptance across age groups and income levels, driven by its simplicity, neutral taste, and suitability for frequent daily consumption. End users commonly choose still water for home use, workplaces, and travel, reinforcing its position as the default bottled water option.

Health considerations further strengthen this segment’s leadership. Still bottled water is widely perceived as a natural, calorie-free alternative to sugary beverages and is often used for cooking and child consumption, expanding its household utility. Because it integrates seamlessly into routine activities and essential needs, still bottled water continues to outperform other types, maintaining its commanding share within the Ecuador bottled water market.

Pie chart showing Ecuador bottled water market segmentation by type of water and sales channel

By Sales Channel

  • On Trade
  • Off Trade
    • Retail Offline
    • Retail Online

Off trade sales channel accounts for approximately 85% of the market. The channel includes supermarkets, grocery stores, and neighborhood shops where bottled water is purchased for later consumption. Its leadership reflects the household-oriented nature of bottled water, which is primarily bought for daily use, storage, and family needs rather than immediate, on-premise consumption.

Off-trade strength is reinforced by bulk purchasing behavior, as households often buy multi-pack formats or larger bottles to optimize cost and convenience. Retail visibility, promotional pricing, and easy access in local outlets further support this channel’s dominance. Since bottled water is treated as a regular household essential, purchasing naturally concentrates in off-trade environments, sustaining this channel’s clear lead within the Ecuador bottled water market.

List of Companies Covered in Ecuador Bottled Water Market

The companies listed below are highly influential in the Ecuador bottled water market, with a significant market share and a strong impact on industry developments.

  • Ajecuador SA
  • Grupo Resgasa
  • Azende Corp Cía Ltda
  • Tesalia Spring Co, The
  • Coca-Cola de Ecuador SA

Competitive Landscape

Ecuador’s bottled water market is characterised by a clear split between carbonated and still segments. Tesalia Springs Co dominates carbonated bottled water through its heritage brand Guitig, which holds almost the entire category share, supported by strong national distribution and powerful brand storytelling around natural origin. In still bottled water, competition is far more fragmented, with Tesalia Springs Co facing rivals such as Pure Water, Coca-Cola’s Dasani, AJE’s Cielo, and Azende’s Vivant, where pricing and distribution reach are key differentiators. Collective “others,” including private labels, are growing fastest due to the rise of discounters. Among branded players, Coca-Cola’s Dasani is the most dynamic, driven by heavy investment in rebranding and flavoured water innovation.

Frequently Asked Questions

   A. Ecuador bottled water market is anticipated to register a CAGR of approximately 2.36% during the forecast period.

   A. Market size of Ecuador bottled water market in 2025 was valued at around USD 310 Million.

   A. Household consumption-led stability sustaining hydration demand is a key factor driving the growth of the bottled water in Ecuador.

   A. Still bottled water held the largest market share by value in Ecuador bottled water market in 2025.

   A. Consumption-centric economy creating scope for category reinforcement represents a significant growth opportunity for the Ecuador bottled water market.

   A. Constrained household spending limiting volume expansion continues to pose a major challenge for the Ecuador bottled water market.

   A. Rising health and water safety awareness influencing choices stands out as a prominent trend boosting the growth of the Ecuador bottled water market.

1.      Market Segmentation

1.1.   Research Scope

1.2.   Research Methodology

1.3.   Definitions and Assumptions

2.      Executive Summary

3.      Ecuador Bottled Water Market Policies, Regulations, and Standards

4.      Ecuador Bottled Water Market Dynamics

4.1.   Growth Factors

4.2.   Challenges

4.3.   Trends

4.4.   Opportunities

5.      Ecuador Bottled Water Market Statistics, 2022-2032F

5.1.   Market Size & Growth Outlook

5.1.1.By Revenues in USD Million

5.1.2.By Volume (Million Litres)

5.2.   Market Segmentation & Growth Outlook

5.2.1.By Type of Water

5.2.1.1.   Carbonated Bottled Water- Market Insights and Forecast 2022-2032, USD Million

5.2.1.2.   Flavoured Bottled Water- Market Insights and Forecast 2022-2032, USD Million

5.2.1.3.   Functional Bottled Water- Market Insights and Forecast 2022-2032, USD Million

5.2.1.4.   Still Bottled Water- Market Insights and Forecast 2022-2032, USD Million

5.2.1.4.1.    Purified Water- Market Insights and Forecast 2022-2032, USD Million

5.2.1.4.2.    Mineral Water- Market Insights and Forecast 2022-2032, USD Million

5.2.1.4.3.    Spring Water- Market Insights and Forecast 2022-2032, USD Million

5.2.1.4.4.    Plain Water- Market Insights and Forecast 2022-2032, USD Million

5.2.2.By Packaging Material

5.2.2.1.   Plastic Bottles- Market Insights and Forecast 2022-2032, USD Million

5.2.2.2.   Glass Bottles- Market Insights and Forecast 2022-2032, USD Million

5.2.2.3.   Metal Cans- Market Insights and Forecast 2022-2032, USD Million

5.2.2.4.   Others (Tetra Pack Cartons, Bioplastics, etc.)- Market Insights and Forecast 2022-2032, USD Million

5.2.3.By Price Point

5.2.3.1.   Mass- Market Insights and Forecast 2022-2032, USD Million

5.2.3.2.   Premium- Market Insights and Forecast 2022-2032, USD Million

5.2.4.By Sales Channel

5.2.4.1.   On Trade- Market Insights and Forecast 2022-2032, USD Million

5.2.4.2.   Off Trade- Market Insights and Forecast 2022-2032, USD Million

5.2.4.2.1.    Retail Offline- Market Insights and Forecast 2022-2032, USD Million

5.2.4.2.2.    Retail Online- Market Insights and Forecast 2022-2032, USD Million

5.2.5.By Competitors

5.2.5.1.   Competition Characteristics

5.2.5.2.   Market Share & Analysis

6.      Ecuador Carbonated Bottled Water Market Statistics, 2022-2032

6.1.   Market Size & Growth Outlook

6.1.1.By Revenues in USD Million

6.1.2.By Volume (Million Litres)

6.2.   Market Segmentation & Growth Outlook

6.2.1.By Packaging Material- Market Insights and Forecast 2022-2032, USD Million

6.2.2.By Price Point- Market Insights and Forecast 2022-2032, USD Million

6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million

7.      Ecuador Flavoured Bottled Water Market Statistics, 2022-2032

7.1.   Market Size & Growth Outlook

7.1.1.By Revenues in USD Million

7.1.2.By Volume (Million Litres)

7.2.   Market Segmentation & Growth Outlook

7.2.1.By Packaging Material- Market Insights and Forecast 2022-2032, USD Million

7.2.2.By Price Point- Market Insights and Forecast 2022-2032, USD Million

7.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million

8.      Ecuador Functional Bottled Water Market Statistics, 2022-2032

8.1.   Market Size & Growth Outlook

8.1.1.By Revenues in USD Million

8.1.2.By Volume (Million Litres)

8.2.   Market Segmentation & Growth Outlook

8.2.1.By Packaging Material- Market Insights and Forecast 2022-2032, USD Million

8.2.2.By Price Point- Market Insights and Forecast 2022-2032, USD Million

8.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million

9.      Ecuador Still Bottled Water Market Statistics, 2022-2032

9.1.   Market Size & Growth Outlook

9.1.1.By Revenues in USD Million

9.1.2.By Volume (Million Litres)

9.2.   Market Segmentation & Growth Outlook

9.2.1.By Type of Water- Market Insights and Forecast 2022-2032, USD Million

9.2.2.By Packaging Material- Market Insights and Forecast 2022-2032, USD Million

9.2.3.By Price Point- Market Insights and Forecast 2022-2032, USD Million

9.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million

10.  Competitive Outlook

10.1.  Company Profiles

10.1.1.   Tesalia Spring Co, The

10.1.1.1.    Business Description

10.1.1.2.    Product Portfolio

10.1.1.3.    Collaborations & Alliances

10.1.1.4.    Recent Developments

10.1.1.5.    Financial Details

10.1.1.6.    Others

10.1.2.   Coca-Cola de Ecuador SA

10.1.2.1.    Business Description

10.1.2.2.    Product Portfolio

10.1.2.3.    Collaborations & Alliances

10.1.2.4.    Recent Developments

10.1.2.5.    Financial Details

10.1.2.6.    Others

10.1.3.   Ajecuador SA

10.1.3.1.    Business Description

10.1.3.2.    Product Portfolio

10.1.3.3.    Collaborations & Alliances

10.1.3.4.    Recent Developments

10.1.3.5.    Financial Details

10.1.3.6.    Others

10.1.4.   Grupo Resgasa

10.1.4.1.    Business Description

10.1.4.2.    Product Portfolio

10.1.4.3.    Collaborations & Alliances

10.1.4.4.    Recent Developments

10.1.4.5.    Financial Details

10.1.4.6.    Others

10.1.5.   Azende Corp Cía Ltda

10.1.5.1.    Business Description

10.1.5.2.    Product Portfolio

10.1.5.3.    Collaborations & Alliances

10.1.5.4.    Recent Developments

10.1.5.5.    Financial Details

10.1.5.6.    Others

11.  Disclaimer

SegmentSub-Segment
By Type of Water
  • Carbonated Bottled Water
  • Flavoured Bottled Water
  • Functional Bottled Water
  • Still Bottled Water
    • Purified Water
    • Mineral Water
    • Spring Water
    • Plain Water
By Packaging Material
  • Plastic Bottles
  • Glass Bottles
  • Metal Cans
    • Others (Tetra Pack Cartons, Bioplastics, etc.)
By Price Point
  • Mass
  • Premium
By Sales Channel
  • On Trade
  • Off Trade
    • Retail Offline
    • Retail Online

Research Methodology

This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.

Secondary Research

The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.

Sources consulted during this phase included:

  • Company annual reports, investor presentations, and press releases
  • Industry white papers and certified publications
  • Trade directories and market-recognized databases
  • Articles from authoritative authors and reputable journals
  • Gold and silver standard websites

Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.

Other key sources:

  • Financial disclosures
  • Industry associations and trade bodies
  • News outlets and business magazines
  • Academic journals and research studies
  • Paid industry databases

Primary Research

To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.

On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.

On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.

Primary interviews provided critical inputs such as:

  • Market size and revenue data
  • Product and service breakdowns
  • Market forecasts
  • Regional and application-specific trends

Stakeholders consulted included:

  • Leading OEM and solution providers
  • Channel and distribution partners
  • End users across various applications
  • Independent consultants and industry specialists

Market Size Estimation and Data Triangulation

  • Identifying Key Market Participants (Secondary Research)
    • Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
    • Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
  • Extracting Earnings of Key Market Participants
    • Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
    • Methods: Earnings data can be gathered from:
      • Publicly available financial reports (for listed companies).
      • Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
      • Annual reports and investor presentations of key players.
  • Data Collation and Development of a Relevant Data Model
    • Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
    • Key KPIs: These could include:
      • Market size, growth rate, and demand drivers.
      • Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
      • External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
    • Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
  • Scenario Analysis
    • Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
    • Types of Scenarios:
      • Base Case: Based on current assumptions and historical data.
      • Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
      • Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.

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