Denmark Beer Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Dark Beer (Ale, Sorghum Beer, Weissbier/Weizen/Wheat Beer), Lager (Flavoured/Mixed Lager, Standard Lager (Premium Lager (Domestic Premium Lager, Imported Premium Lager), Mid-Priced Lager (Domestic Mid-Priced Lager, Imported Mid-Priced Lager), Economy Lager (Domestic Economy Lager, Imported Economy Lager))), Non/Low Alcohol Beer (Low Alcohol Beer, Non Alcoholic Beer), Stout, Others (Porter, Malt etc.)), By Production (Macro Brewery, Micro Brewery, Craft Brewery), By Packaging Type (Bottles, Cans, Others), By Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Nov 2025
- VI0582
- 110
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Denmark Beer Market Statistics and Insights, 2026
- Market Size Statistics
- Beer in denmark is estimated at $ 3.37 billion.
- The market size is expected to grow to $ 3.74 billion by 2032.
- Market to register a cagr of around 1.5% during 2026-32.
- Product Type Shares
- Lager grabbed market share of 80%.
- Competition
- More than 10 companies are actively engaged in producing beer in denmark.
- Top 5 companies acquired around 85% of the market share.
- Bryggeriet Vestfyen A/S, Theo Brands A/S, Premium Beer Import ApS, Carlsberg Danmark A/S, Royal Unibrew A/S etc., are few of the top companies.
- Sales Channel
- Off-trade grabbed 54% of the market.
Denmark Beer Market Outlook
The Denmark beer market is expected to virtually remain stable from 2025 to 2032, with the market currently valuing at $3.37 billion in 2025 and $3.74 billion by 2032, representing a compound annual growth rate of roughly 1.5% from 2026-2032. Beer volumes will continue to be under pressure as end users will spend more time considering the quality of beverages instead of the quantity. Lager has been the dominant category, but is declining in popularity, as mid-price products and premium products increase in share. The younger cohort is more willing to pay extra for craft, special, and unique beer experiences, thus presenting opportunities for innovation across flavours, formats, and the premium segment.
Lager covers about 80% of the market, although its volume growth will be modest. Mid-range local lagers like Tuborg Grøn and Classic will remain in top volume sales position, but premium and speciality lagers, including craft and imported lagers, are expected to increase steadily. Flavoured and mix lagers and seasonal offerings will appeal to end users in search of novelty and variety, especially younger adults and female end users. Non/low-alcohol beers should experience the greatest growth as a result of health-led decision-making and growing availability across channels.
By channel of sale, off-trade accounts for 54% of the market, dominated by discounters, supermarkets, and hypermarkets. Competitive pricing and bulk buying will continue to underpin off-trade volumes, while e-commerce is slowly coming back and poised to pick up, fueled by convenience and quick delivery services. On-trade will be steady, with end user choosing small packs, premium beer, and specialty products for party occasions.
Product diversification and innovation will continue to be driving factors for market expansion. More craft-style beers, low-alcohol beers, and beers with natural ingredients or with "green" claims are expected to be launched by breweries. The further growth of microbreweries and traditional players such as Carlsberg Danmark and Royal Unibrew will create increasing pressure while allowing end users the selection of a greater variety of premium and differentiated beer offerings.
Denmark Beer Market Growth DriverHealth-Focused Choices Driving Growth
The Denmark Beer Market is propelled by the growing demand for non- and low-alcohol beers. End users, especially young adults, are embracing healthier living and are opting for beers that support their health aspirations. This has prompted breweries to put efforts into creating products with lower alcohol levels, functional ingredients, and organic offerings.
Demand for non-alcoholic dark ales, wheat beers, and specialty types is increasing, as end users are not just cutting down on alcohol consumption but also trying out different tastes. Breweries are retaliating with new-age formulations and broader distribution in retail stores. Focusing on health-oriented products helps companies keep loyal end users and continue to grow in a market where conventional lager consumption is in decline.
Denmark Beer Market ChallengePricing and Consumption Pressures Limiting Growth
The Denmark beer market is being challenged by falling volume sales of regular lagers, fueled by changing end users trends and demand for premium and specialty brews. Younger end users are consuming less, while older generations are being watchful with discretionary spends, deterring aggregate beer consumption.
Moreover, price elasticity and competition across mid-priced beers put pressure on breweries to be profitable. Conventional beer segments grow slowly, compelling firms to innovate while keeping costs under check. All these make volume sales difficult to sustain, particularly for the standard lager, which has traditionally made up most of the market. Firms need to keep changing product strategies to stay competitive in the face of evolving consumption patterns.
Denmark Beer Market TrendPremiumization Redefining Consumption Trends
A key trend in Denmark is increasing demand for specialty and premium beers. End users are focusing more on quality and distinction rather than quantity, moving towards craft beers, flavored lagers, and organic beers.
This trend compels breweries to diversify lines with craft beers, new flavors, and limited runs. Younger and city-based end users are ready to spend more on unique products that provide authenticity and high-end experiences. Premiumization impacts marketing and manufacturing strategies, prompting breweries to invest in premium lines that appeal to end users in search of novelty and better taste.
Denmark Beer Market OpportunityInnovation and Specialty Products Offering Growth Potential
There are opportunities in Denmark beer market in developing specialty, non-/low-alcohol, and premium product ranges. Breweries have the potential to capitalize on growing end users interest in distinctive flavors, organic materials, and seasonal or functional beers.
Through the launch of innovative and niche products, businesses can differentiate, win over young and health-aware end users, and grow top-line revenues. Craft-style beers and new formulations will be welcomed to intensify brand portfolios, defend market share, and increase end users participation. Specialty and premium lines will become growth drivers, providing breweries a solution to preserve profitability amid total lager decline.
Denmark Beer Market Segmentation Analysis
By Product Type
- Dark Beer
- Lager
- Non/Low Alcohol Beer
- Stout
The segment with highest market share under product types in the Denmark Beer Market belongs to the segment of lager, with approximately 80% market share. Lager remains a dominant product because it is well known and has universal acceptance among end users, constituting the bulk of beer consumption in Denmark.
Meanwhile, premium, craft, and specialty beers are seeing strong growth. Flavoured, low-strength, and alcohol-free beers are increasing in popularity as end users favor healthier and more choice-oriented alternatives. Craft ales and specialty brews are appealing to the younger generations and premium-oriented end users, providing brewers with the potential to broaden product lines and meet changing tastes while enjoying solid total beer drinking.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under sales channel in Denmark Beer Market is off-trade, taking about 54% of the market. Grocery retailers, particularly discounters and supermarkets, are driving this growth with convenience, competitive prices, and good bulk purchase deals that are attractive to a broad spectrum of end users.
Off-trade channels continue to grow their coverage by enhancing product availability, launching promotional campaigns, and offering an expanding range of both mid-range and premium beers. These activities enable end users to try new beer varieties, ranging from low-alcohol, non-alcoholic, and specialty offerings, while supporting high and sustained sales growth for the market.
Top Companies in Denmark Beer Market
The top companies operating in the market include Bryggeriet Vestfyen A/S, Theo Brands A/S, Premium Beer Import ApS, Carlsberg Danmark A/S, Royal Unibrew A/S, Harboes Bryggeri A/S, Coop Danmark A/S, AB InBev Denmark ApS, Molson Coors Brewing Co, OnePint A/S, etc., are the top players operating in the denmark beer market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Denmark Beer Market Policies, Regulations, and Standards
4. Denmark Beer Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Denmark Beer Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Product Type
5.2.1.1. Dark Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Ale- Market Insights and Forecast 2022-2032, USD Milalion
5.2.1.1.2. Sorghum Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Weissbier/Weizen/Wheat Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Flavoured/Mixed Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Standard Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.1. Domestic Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.2. Imported Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.1. Domestic Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.2. Imported Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.1. Domestic Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.2. Imported Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Non/Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Non Alcoholic Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Stout- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Others (Porter, Malt etc.) - Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Production
5.2.2.1. Macro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Micro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Craft Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Packaging Type
5.2.3.1. Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Cans- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Sales Channel
5.2.4.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Denmark Dark Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Product Type- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Production- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Denmark Lager Beer Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Production- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Denmark Non/Low Alcohol Beer Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Production- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Denmark Stout Beer Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Production- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1.Company Profiles
10.1.1. Carlsberg Danmark A/S
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Royal Unibrew A/S
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Harboes Bryggeri A/S
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Coop Danmark A/S
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. AB InBev Denmark ApS
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Bryggeriet Vestfyen A/S
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Theo Brands A/S
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Premium Beer Import ApS
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Molson Coors Brewing Co
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. OnePint A/S
10.1.10.1. Business Description
10.1.10.2. Product Portfolio
10.1.10.3. Collaborations & Alliances
10.1.10.4. Recent Developments
10.1.10.5. Financial Details
10.1.10.6. Others
11. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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