Colombia Beer Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Dark Beer (Ale, Sorghum Beer, Weissbier/Weizen/Wheat Beer), Lager (Flavoured/Mixed Lager, Standard Lager (Premium Lager (Domestic Premium Lager, Imported Premium Lager), Mid-Priced Lager (Domestic Mid-Priced Lager, Imported Mid-Priced Lager), Economy Lager (Domestic Economy Lager, Imported Economy Lager))), Non/Low Alcohol Beer (Low Alcohol Beer, Non Alcoholic Beer), Stout, Others (Porter, Malt etc.)), By Production (Macro Brewery, Micro Brewery, Craft Brewery), By Packaging Type (Bottles, Cans, Others), By Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Nov 2025
- VI0581
- 125
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Colombia Beer Market Statistics and Insights, 2026
- Market Size Statistics
- Beer in colombia is estimated at $ 9.43 billion.
- The market size is expected to grow to $ 11.21 billion by 2032.
- Market to register a cagr of around 2.5% during 2026-32.
- Product Type Shares
- Lager grabbed market share of 90%.
- Lager to witness a volume cagr of around 2.17%.
- Competition
- More than 5 companies are actively engaged in producing beer in colombia.
- Top 4 companies acquired around 95% of the market share.
- Almacenes Éxito SA, Ambev Colombia SAS, Bavaria SA, Central Cervecera de Colombia SAS etc., are few of the top companies.
- Sales Channel
- Off-trade grabbed 55% of the market.
Colombia Beer Market Outlook
The Colombia beer market is estimated to reach $9.43 billion in 2025 and to reach $11.21 billion by 2032, growing at a CAGR of approximately 2.5% during 2026-2032. Beer is expected to be a strong category, given its affordability, lower alcohol content, and the ability to be served on social occasions, such as sporting games and parties. Mid-priced lager continues to be the leading market category with popular brands, such as Aguila, Poker, and Costeña, leading volume sales. At the same time, premium lagers will continue to provide steady and stable sales and are being used for special occasions.
Lager has approximately 90% market share and is projected to register a volume CAGR of about 2.17%. Value-driven products such as flavoured/mixed lagers and low-alcohol lagers, with less intense flavours and more comfortable drinking, are being increasingly preferred by end users. Non-alcoholic beer will continue to be a niche segment with restricted sales, whereas low-alcohol offerings like Aguila Light, Andina Light, and Michelob Ultra are projected to experience steady expansion.
By sales channel, off-trade holds 55% of the market, led by small local retailers, minimarkets, discount stores, and online retailers such as Rappi and TaDa. Retail sales are likely to continue to outpace on-trade growth, as end users increasingly socialise in the home because of budget-friendly behaviors and convenience. On-trade will expand slowly, with premium and special-occasion beers working hardest in restaurants and bars.
Packaging and format innovation will continue to be a prime strategy, with returnable bottles and smaller cans appealing to price-conscious buyers while also favoring sustainable habits. Flavoured/mixed lagers and focused promotions are predicted to continue the driving force of engagement, especially with younger adults who favor lighter and more convenient offerings. Colombia's overall beer market will continue to grow steadily, led by lager, off-trade, and persistent product diversification.
Colombia Beer Market Growth DriverAffordability and Low-Alcohol Options Supporting Consumption
The Colombia Beer Market is fueled by the economy and reduced alcohol content of beer over other spirits. The preference for beer among end users for events, sports, and everyday occasions makes it a strong choice even with economic stress. Low-alcohol versions appeal to young adults who want moderation without compromise, whereas sweet or mixed beer provides easy and convenient drinking choices for casual consumption.
Brewers emphasize value-driven products and new product formats to meet end users demand. Brands launching smaller pack sizes, flavor beers, or fusion products keep end users who are price- and health-focused engaged. By offering accessible and health-focused products, firms continue market expansion and enhance loyalty among wide-ranging end users bases.
Colombia Beer Market TrendShift Toward Low-Alcohol and Easy-to-Drink Beers
There is a rising demand for low-alcohol and easy-drinking beers, highlighting evolving end-user preferences in Colombia. Younger adults and health-oriented end users adjust their alcohol consumption, opting for less strong flavors while holding onto the beer experience. Blended and sweetened versions, like mixed beers, become popular since they suit both the taste and the convenience.
This movement inspires breweries to expand portfolios with innovative low-alcohol beers that keep products relevant to changing end users behavior. The use of smaller cans or bottles and flavor exploration meets end users demands for moderation, enjoyment, and novelty. Brewers that adopt these preferences build brand relevance and retain loyal end users.
Colombia Beer Market OpportunityInnovation and Value-Driven Products Driving Future Growth
Innovation in the colombia Beer Market are in expansion and creation of value-oriented products. Breweries can take advantage of increasing demand through flavored, low-alcohol, and blended beers that attract health-oriented and youthful end users.
Growing smaller and returnable pack sizes provides flexibility for different occasions, while promotional and experiential initiatives can increase engagement. Firms that are investing in new, value-driven solutions are well placed to grow market share, drive both value and volume growth, and remain competitive in a price-sensitive marketplace.
Colombia Beer Market Segmentation Analysis
By Product Type
- Dark Beer
- Lager
- Non/Low Alcohol Beer
- Stout
The segment with highest market share under Product Type share is Lager, which commands approximately 90% of the Colombia Beer Market. Lager leads because it is inexpensive, universally accepted, and ideal for social gatherings such as parties and sporting events. Mid-range lager supports most volume sales, led by Aguila, Poker, and Costeña that power consumption through both retail and on-trade channels. Premium lager is increasingly picking up pace, especially in on-trade outlets for celebratory occasions.
During the forecast period, lager is set to have a volume CAGR of approximately 2.17%, driven by innovation in low-alcohol and flavoured/mixed variants, smaller pack format sizes, and returnable bottles. The emphasis on value-for-money offerings guarantees lager's dominance and entices young end users looking for convenient and low-cost offerings.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under Sales Channel is Off-Trade, accounting for about 55% of the Colombia Beer Market. Small local supermarkets and groceries are still the main points of purchase for beer, due to their rooted position, convenience, and offering of a vast number of brands. Off-trade development is fueled by home drinking, online platforms such as TaDa and Rappi, and promo campaigns that build convenience and value.
While on-trade will continue to entice end users for premium and social occasions, off-trade is likely to maintain its dominance driven by cost-saving end users behavior, growth in value brand availability, and the popularity of mini-basket packs. Off-trade is thus a key channel for revenue and volume growth in the colombia beer market.
Top Companies in Colombia Beer Market
The top companies operating in the market include Almacenes Éxito SA, Ambev Colombia SAS, Bavaria SA, Central Cervecera de Colombia SAS, etc., are the top players operating in the colombia beer market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Colombia Beer Market Policies, Regulations, and Standards
4. Colombia Beer Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Colombia Beer Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Product Type
5.2.1.1. Dark Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Ale- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Sorghum Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Weissbier/Weizen/Wheat Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Flavoured/Mixed Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Standard Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.1. Domestic Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.2. Imported Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.1. Domestic Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.2. Imported Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.1. Domestic Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.2. Imported Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Non/Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Non Alcoholic Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Stout- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Others (Porter, Malt etc.) - Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Production
5.2.2.1. Macro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Micro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Craft Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Packaging Type
5.2.3.1. Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Cans- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Sales Channel
5.2.4.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Colombia Dark Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Product Type- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Production- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Colombia Lager Beer Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Production- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Colombia Non/Low Alcohol Beer Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Production- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Colombia Stout Beer Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Production- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1.Company Profiles
10.1.1. Bavaria SA
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Central Cervecera de Colombia SAS
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Almacenes Éxito SA
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Ambev Colombia SAS
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
11. Disclaimer
| Segment | Sub-Segment |
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| By Product Type |
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| By Production |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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