Colombia Alcoholic Drinks Market Report: Trends, Growth and Forecast (2026-2032)
By Type (Beer, Cider/Perry, RTDs, Spirits, Wine), By Alcohol Content (High, Medium, Low), By Flavor (Unflavored, Flavored), By Packaging Type (Glass Bottles, Tins, Plastic Bottles, Others), By Sales Channel (On-Trade, Off-Trade (Retail Offline, Retail Online))
- Food & Beverage
- Oct 2025
- VI0436
- 110
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Colombia Alcoholic Drinks Market Statistics and Insights, 2026
- Market Size Statistics
- Alcoholic Drinks in Colombia is estimated at $ 13.7 Billion.
- The market size is expected to grow to $ 16.06 Billion by 2032.
- Market to register a CAGR of around 2.3% during 2026-32.
- Type Shares
- Beer grabbed market share of 65%.
- Beer to witness a volume CAGR of around 2.11%.
- Competition
- More than 10 companies are actively engaged in producing Alcoholic Drinks in Colombia.
- Top 5 companies acquired 95% of the market share.
- Diageo Plc, Quala SA, Viña La Rosa SA, Anheuser-Busch InBev NV, Heineken NV etc., are few of the top companies.
- Sales Channel
- Off-Trade grabbed 65% of the market.
Colombia Alcoholic Drinks Market Outlook
Colombia Alcoholic Drinks Market is valued at USD 13.7 billion and is predicted to grow to USD 16.06 billion in 2032. Volume sales will still grow slowly and steadily with the support of beer, aguardiente, wine, and Ready-to-Drink. Beer continues to be the biggest category, with mid-range products leading most of the growth. Beer volume is also predicted to expand at a CAGR of approximately 2.11% due to affordability, low-alcoholic volume, and social gatherings for sporting events. Wine and Aguardiente are also predicted to hold on to positive growth driven by new flavours, premiumisation, and new consumption occasions including afternoon socialising.
Ready-to-Drink drinks will continue to surpass market growth. They have less alcohol and sweeter taste profiles, which appeal to younger adult end users who prefer home parties and moderate consumption. Such brands as Like have proven their success by providing affordable prices and extensive distribution, especially in traditional areas. Spirit-based Ready-to-Drink innovation is set to continue to be an important driver to bring aboard younger end users who are trading down from higher-alcohol products like rum, whisky, and white spirits.
The off-trade channel will still be strong, holding about 75% of the market, with small, neighborhood grocers still being the largest sub-channel because they are traditionally there and everywhere. Discounters will expand quickest among retail channels, providing multiple price tiers and private labels. Supermarkets and hypermarkets will still be challenged, having to offer entry-level products in order to stay competitive. E-commerce will steadily increase, propelled primarily by last-mile apps for home parties, but it will still be a smaller proportion of overall sales.
On-trade volumes are expected to grow gradually, hampered by household restraint and security issues, with end users continuing to moderate alcohol consumption when socializing away from home. Innovations in all categories, notably at lower-price ends and Ready-to-Drink products, will enable brands to stay relevant, grow their customer base, and evolve according to shifting tastes, while premium goods remain appealing for occasions.
Colombia Alcoholic Drinks Market Growth DriverIncreasing popularity of cheap, socially-acceptable alcoholic beverages
The Colombia Alcoholic Drinks Market increases steadily as a result of growing popularity of low-cost and socially acceptable beverages. Shoppers more and more favor items that can be easily consumed in informal social settings and at home, where low cost and moderate strength are greatly appreciated. Lower-strength products, such as Ready-to-Drink (RTD) and mid-range-priced beer, appeal to young adults who wish to have fun during social occasions without excess.
Beer, with its cheaper alcohol and broad penetration, and new RTDs, fuels steady volume growth throughout the market. Its emphasis on cost and convenience promotes repeat buying and loyalty to the brand. Social gatherings, sport events, and afternoons further boost demand for these beverages, and they are a leading influence in supporting market growth.
Colombia Alcoholic Drinks Market ChallengePolitical and Economic Uncertainty
The Colombia market for alcoholic drinks is threatened by ongoing political changes and economic instability. Instability in legislation, exchange rate volatility, and pressure on household budgets constrain end users expenditure, mainly on more expensive alcoholic drinks. These exert a dampening effect on end users confidence, reducing growth despite the prevailing favorable market environment.
Furthermore, the extreme degree of labor-market informality and fiscal vulnerabilities in public finances also shape purchasing behavior and cause end users to be more prudent when it comes to discretionary spending. Economic strain, along with insecurity in big cities, confines consumption off-trade and curtails room for premium segments. All these issues make for a challenging operating environment that firms need to handle very carefully so that they can maintain growth.
Colombia Alcoholic Drinks Market TrendHealth-Conscious Alcohol Consumption
One of the most significant trends in Colombia Alcoholic Drinks Market is the move towards healthier, lower-alcohol drinking. Young working adults are increasingly inclined towards moderate alcohol beverages like RTDs and spirits with lower alcohol content, enabling them to have enjoyable social experiences without overdrinking. end users want sweet, convenient-to-consume products that provide great experiences without excessive consumption.
This trend is part of a larger lifestyle shift centered on moderation and health over complete abstinence. end users are putting more premium on products that integrate into their lifestyles, such as spontaneous home entertaining and day-afternoon socializing, driving demand for low-alcohol, innovative products. Brands that respond to these sentiments have an edge in competitiveness through delivering changing end users demands.
Colombia Alcoholic Drinks Market OpportunityInnovation in Flavoured and Premium Spirits
The Colombia Alcoholic Drinks Market offers opportunities for premiumization and innovation in local spirits with flavour. Private companies and state-owned licoreras are launching new variants of aguardiente with novel flavours, reduced alcohol levels, and zero-sugar alternatives. These innovations establish new occasions for consumption, including cocktails or gathering friends afternoons.
Over the forecast period, expanding the portfolio of Ready-to-Drink beverages and flavored spirits will attract younger end users who seek affordable yet distinctive options. Companies can leverage these innovations to increase market penetration, offering products that appeal to evolving tastes and creating room for growth in both traditional and emerging categories.
Colombia Alcoholic Drinks Market Segmentation Analysis
By Type
- Beer
- Cider/Perry
- RTDs
- Spirits
- Wine
The segment with highest market share under Type is Beer, which commands a market share of 65%. Beer remains the market leader due to its affordability, less alcohol content, and popularity in social environments and sporting events. Mid-range brands such as Aguila, Poker, and Costeña are fueling expansion through value-based options that cater to various end users.
Beer volume will be anticipated to grow at approximately a CAGR of 2.11% during the forecast period. Its consistent growth is backed by daily consumption and also special events such as FIFA World Cup playoffs. The emphasis on mid-value beer and new brand strategies guarantees that beer retains its dominant position in the Colombia Alcoholic Drinks Market .
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under sales channel is Off-Trade, with a market share of 65%. Off-Trade continues to dominate because of the prevalence of small local grocers, supermarkets, hypermarkets, and discounters, which provide convenience, accessibility, and competitiveness.
Small grocers remain dominant for beer and spirits sales due to their national presence and long-standing tradition. Discounters are witnessing robust expansion, growing ranges of products and running promotions to entice price-sensitive end users. Off-Trade continues to be the choice of most Colombias, bolstered by its value and range, while e-commerce and on-trade channels have a lesser but increasing presence.
Top Companies in Colombia Alcoholic Drinks Market
The top companies operating in the market include Diageo Plc, Quala SA, Viña La Rosa SA, Anheuser-Busch InBev NV, Heineken NV, Central Cervecera de Colombia SAS, Fábrica de Licores y Alcoholes de Antioquia, Industria Licorera de Caldas, Industria de Licores del Valle, Empresa de Licores de Cundinamarca SA, etc., are the top players operating in the Colombia Alcoholic Drinks Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Colombia Alcoholic Drinks Market Policies, Regulations, and Standards
4. Colombia Alcoholic Drinks Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Colombia Alcoholic Drinks Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Type
5.2.1.1. Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Cider/Perry- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. RTDs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Spirits- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Wine- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Alcohol Content
5.2.2.1. High- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Medium- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Low- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Flavor
5.2.3.1. Unflavored- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Flavored- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Packaging Type
5.2.4.1. Glass Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Tins- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Plastic Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Sales Channel
5.2.5.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.6. By Competitors
5.2.6.1. Competition Characteristics
5.2.6.2. Market Share & Analysis
6. Colombia Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Colombia Cider/Perry Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Colombia Ready-to-Drink Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Colombia Spirits Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Colombia Wine Market Statistics, 2022-2032F
10.1.Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.1.2. By Quantity Sold in Million Litres
10.2.Market Segmentation & Growth Outlook
10.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
10.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Competitive Outlook
11.1.Company Profiles
11.1.1. Anheuser-Busch InBev NV
11.1.1.1. Business Description
11.1.1.2. Product Portfolio
11.1.1.3. Collaborations & Alliances
11.1.1.4. Recent Developments
11.1.1.5. Financial Details
11.1.1.6. Others
11.1.2. Heineken NV
11.1.2.1. Business Description
11.1.2.2. Product Portfolio
11.1.2.3. Collaborations & Alliances
11.1.2.4. Recent Developments
11.1.2.5. Financial Details
11.1.2.6. Others
11.1.3. Central Cervecera de Colombia SAS
11.1.3.1. Business Description
11.1.3.2. Product Portfolio
11.1.3.3. Collaborations & Alliances
11.1.3.4. Recent Developments
11.1.3.5. Financial Details
11.1.3.6. Others
11.1.4. Fábrica de Licores y Alcoholes de Antioquia
11.1.4.1. Business Description
11.1.4.2. Product Portfolio
11.1.4.3. Collaborations & Alliances
11.1.4.4. Recent Developments
11.1.4.5. Financial Details
11.1.4.6. Others
11.1.5. Industria Licorera de Caldas
11.1.5.1. Business Description
11.1.5.2. Product Portfolio
11.1.5.3. Collaborations & Alliances
11.1.5.4. Recent Developments
11.1.5.5. Financial Details
11.1.5.6. Others
11.1.6. Diageo Plc
11.1.6.1. Business Description
11.1.6.2. Product Portfolio
11.1.6.3. Collaborations & Alliances
11.1.6.4. Recent Developments
11.1.6.5. Financial Details
11.1.6.6. Others
11.1.7. Quala SA
11.1.7.1. Business Description
11.1.7.2. Product Portfolio
11.1.7.3. Collaborations & Alliances
11.1.7.4. Recent Developments
11.1.7.5. Financial Details
11.1.7.6. Others
11.1.8. Viña La Rosa SA
11.1.8.1. Business Description
11.1.8.2. Product Portfolio
11.1.8.3. Collaborations & Alliances
11.1.8.4. Recent Developments
11.1.8.5. Financial Details
11.1.8.6. Others
11.1.9. Industria de Licores del Valle
11.1.9.1. Business Description
11.1.9.2. Product Portfolio
11.1.9.3. Collaborations & Alliances
11.1.9.4. Recent Developments
11.1.9.5. Financial Details
11.1.9.6. Others
11.1.10. Empresa de Licores de Cundinamarca SA
11.1.10.1. Business Description
11.1.10.2. Product Portfolio
11.1.10.3. Collaborations & Alliances
11.1.10.4. Recent Developments
11.1.10.5. Financial Details
11.1.10.6. Others
12. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Type |
|
| By Alcohol Content |
|
| By Flavor |
|
| By Packaging Type |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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