Belgium Alcoholic Drinks Market Report: Trends, Growth and Forecast (2026-2032)
By Type (Beer, Cider/Perry, RTDs, Spirits, Wine), By Alcohol Content (High, Medium, Low), By Flavor (Unflavored, Flavored), By Packaging Type (Glass Bottles, Tins, Plastic Bottles, Others), By Sales Channel (On-Trade, Off-Trade (Retail Offline, Retail Online))
- Food & Beverage
- Nov 2025
- VI0429
- 110
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Belgium Alcoholic Drinks Market Statistics and Insights, 2026
- Market Size Statistics
- Alcoholic Drinks in Belgium is estimated at $ 11.3 Billion.
- The market size is expected to grow to $ 12.11 Billion by 2032.
- Market to register a CAGR of around 0.99% during 2026-32.
- Type Shares
- Beer grabbed market share of 40%.
- Competition
- More than 10 companies are actively engaged in producing Alcoholic Drinks in Belgium.
- Top 5 companies acquired 50% of the market share.
- Brouwerij der Trappisten van Westmalle cvba, Bacardi & Co Ltd, Abbaye Notre Dame de Scourmont, Anheuser-Busch InBev NV, Heineken NV etc., are few of the top companies.
- Sales Channel
- On-Trade grabbed 55% of the market.
Belgium Alcoholic Drinks Market Outlook
The Belgium Alcoholic Drinks Market is worth USD 11.3 billion and is anticipated to reach USD 12.11 billion by 2032. The market will still be challenged by changing end users patterns, increased cost of living, and increased health awareness. Moderation and responsible drinking are likely to become increasingly prevalent, especially among young end users, while among elderly end users there will also be reduced consumption in favor of wellbeing. Off-trade distribution channels, on about 55% of the market trade, will be the most popular as more end users opt for home drinking and reduced price acquisition over on-trade sites like restaurants and bars.
Spirits will remain the biggest value category, although volume growth will be restricted as end users cut back. Vodka and aperitifs are set to outperform premium gin, as end users turn away from expensive and ponderous styles towards cheaper and more mixable ones. Beer will be a steady sector, with red and fruit-flavoured ones increasing as end users turn to them for their relatively easy-drinking flavour and attractiveness to younger drinkers. Wine will also be well placed, especially sweeter and fruit-forward wines that reflect changes in flavour tastes.
ready-to-drink and ready-to-serve cocktails will continue to be the drivers of growth, leveraging their convenience, variety, and premium position. Pre-mixed cocktails, flavoured RTDs, and mixology-driven products will be the winners at home, especially among urban and young end users. Non-alcoholic drinks will further increase, in line with the growing popularity of mindful drinking and healthier lifestyles. Non-alcoholic beer, spirits, and RTDs will record steady uptake, premium ones drawing a broader appeal.
Flavour innovation, format innovation, and the trend towards alcohol-free products will be at the heart of market development. Flavoured vodkas, fruit beers, and ready-to-drink will continue to be in favour, while ready-to-serve and premium in-home cocktail solutions will appeal to increasing home-entertainment trends. Although on-trade will experience moderate growth under pressure from costs, it will continue to drive premium segments. In total, the Belgium Alcoholic Drinks Market will grow moderately, powered by convenience, innovation, and increased mindful drinking choices.
Belgium Alcoholic Drinks Market Growth Driver
Increase in Mindful and Low-Alcohol Consumption
The Belgium Alcoholic Drinks Market is growing due to rising health and wellness awareness among end users. end users are increasingly embracing moderation and responsible drinking patterns, which increases the demand for no- and low-alcohol variants in beer, spirits, RTDs, and wine. Quality-conscious, health-aware end users value quality, flavour, and authenticity and look for alternatives that fit a healthy lifestyle.
This change in drinking behavior also pushes brands to innovate and expand their portfolios with non-alcoholic and lower-alcohol offerings. As increasingly more end users consciously cut down on alcohol consumption, the market is rewarded with consistent demand for categories that support moderation, ensuring ongoing relevance for brands that adapt to changing tastes and lifestyle habits.
Belgium Alcoholic Drinks Market Trend
Emergence of Flavoured and Fruit-Forward Drinks
Belgium end users increasingly prefer flavourful and fruit-driven alcoholic beverages. Flavoured vodkas, fruit-infused beers, and sweeter wines become favourites as end users look for exciting taste experiences within known beverage categories.
Flavor innovation enables brands to engage young end users and explore original profiles that personalize the consumption experience. This direction is a wider trend towards variety and individuality, where end users are increasingly willing to try products that balance classic formats with adventurous and refreshing flavors, and the market remains dynamic in spite of moderation trends overall.
Belgium Alcoholic Drinks Market Opportunity
Ready-to-Drink and Ready-to-Serve Cocktails expansion
The Belgium Alcoholic Drinks Market will be favored by the increasing popularity of ready-to-drink (RTD) and ready-to-serve cocktails. end users are increasingly opting for easy-to-consume, value-for-money, and convenient beverages that are suitable for home consumption and social engagements.
Brands will be able to launch innovative tastes and high-quality ingredients in RTDs and ready-to-serve packaging, targeting younger and urban drinkers seeking variety and convenience. By responding to these changing tastes, the market will be able to drive incremental growth and build connections with end users who value convenience, quality, and pleasing drinking experiences.
Belgium Alcoholic Drinks Market Segmentation Analysis
By Type
- Beer
- Cider/Perry
- RTDs
- Spirits
- Wine
The segment with highest market share under the Type category is Beer, which accounted for approximately 40% of the Belgium Alcoholic Drinks Market in 2025. Beer remains strongly appealing to Belgium end users because of the varied range, including classic lagers, red beers, and craft beers. As overall alcohol intake is falling, beer is a sure choice, especially for social and casual consumption. Flavored beers, like Mort Subite Juicy, have also appealed to younger shoppers wanting fruity and refreshing products, helping fuel the category's popularity.
In the future, Beer will continue to lead through 2026-32, with ongoing innovation in flavours and formats, including non-alcoholic versions. The breweries are concentrating on offering more premium and convenient products, like single-serve bottles and chilled ready-to-drink packs, to appeal to both the traditional beer end users and younger groups desiring variety and convenience of consumption.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under Sales Channel category is On-Trade, which held about 55% of the Belgium Alcoholic Drinks Market in 2025. Bars, restaurants, and nightlife outlets continue to be key for premium experience and social events, where end users are prepared to pay more for quality drinks. On-trade establishments are increasingly focusing on creating immersive atmospheres, offering live music, themed events, and curated drink selections to attract end users despite a general decline in footfall.
On-Trade is set to remain preeminent as a major channel for alcoholic beverages, especially premium and innovative items like Ready to drinks (RTDs), flavored spirits, and craft beers. While off-trade is vital for regular purchases, on-trade channels will remain strategically important for brand awareness, end users interaction, and marketing new products, so that experience-seeking end users who continue to power a high proportion of the market despite home consumption.
Top Companies in Belgium Alcoholic Drinks Market
The top companies operating in the market include Brouwerij der Trappisten van Westmalle cvba, Bacardi & Co Ltd, Abbaye Notre Dame de Scourmont, Anheuser-Busch InBev NV, Heineken NV, Duvel Moortgat NV, Swinkels Family Brewers NV, Société Commerciale de Brasserie SA/Brouwerij Handelsmaatschappij NV, Diageo Plc, Carlsberg A/S, etc., are the top players operating in the Belgium Alcoholic Drinks Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Belgium Alcoholic Drinks Market Policies, Regulations, and Standards
4. Belgium Alcoholic Drinks Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Belgium Alcoholic Drinks Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Type
5.2.1.1. Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Cider/Perry- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. RTDs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Spirits- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Wine- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Alcohol Content
5.2.2.1. High- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Medium- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Low- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Flavor
5.2.3.1. Unflavored- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Flavored- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Packaging Type
5.2.4.1. Glass Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Tins- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Plastic Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Sales Channel
5.2.5.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.6. By Competitors
5.2.6.1. Competition Characteristics
5.2.6.2. Market Share & Analysis
6. Belgium Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Belgium Cider/Perry Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Belgium Ready-to-Drink Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Belgium Spirits Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Belgium Wine Market Statistics, 2022-2032F
10.1.Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.1.2. By Quantity Sold in Million Litres
10.2.Market Segmentation & Growth Outlook
10.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
10.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Competitive Outlook
11.1.Company Profiles
11.1.1. Anheuser-Busch InBev NV
11.1.1.1. Business Description
11.1.1.2. Product Portfolio
11.1.1.3. Collaborations & Alliances
11.1.1.4. Recent Developments
11.1.1.5. Financial Details
11.1.1.6. Others
11.1.2. Heineken NV
11.1.2.1. Business Description
11.1.2.2. Product Portfolio
11.1.2.3. Collaborations & Alliances
11.1.2.4. Recent Developments
11.1.2.5. Financial Details
11.1.2.6. Others
11.1.3. Duvel Moortgat NV
11.1.3.1. Business Description
11.1.3.2. Product Portfolio
11.1.3.3. Collaborations & Alliances
11.1.3.4. Recent Developments
11.1.3.5. Financial Details
11.1.3.6. Others
11.1.4. Swinkels Family Brewers NV
11.1.4.1. Business Description
11.1.4.2. Product Portfolio
11.1.4.3. Collaborations & Alliances
11.1.4.4. Recent Developments
11.1.4.5. Financial Details
11.1.4.6. Others
11.1.5. Société Commerciale de Brasserie SA/Brouwerij Handelsmaatschappij NV
11.1.5.1. Business Description
11.1.5.2. Product Portfolio
11.1.5.3. Collaborations & Alliances
11.1.5.4. Recent Developments
11.1.5.5. Financial Details
11.1.5.6. Others
11.1.6. Brouwerij der Trappisten van Westmalle cvba
11.1.6.1. Business Description
11.1.6.2. Product Portfolio
11.1.6.3. Collaborations & Alliances
11.1.6.4. Recent Developments
11.1.6.5. Financial Details
11.1.6.6. Others
11.1.7. Bacardi & Co Ltd
11.1.7.1. Business Description
11.1.7.2. Product Portfolio
11.1.7.3. Collaborations & Alliances
11.1.7.4. Recent Developments
11.1.7.5. Financial Details
11.1.7.6. Others
11.1.8. Abbaye Notre Dame de Scourmont
11.1.8.1. Business Description
11.1.8.2. Product Portfolio
11.1.8.3. Collaborations & Alliances
11.1.8.4. Recent Developments
11.1.8.5. Financial Details
11.1.8.6. Others
11.1.9. Diageo Plc
11.1.9.1. Business Description
11.1.9.2. Product Portfolio
11.1.9.3. Collaborations & Alliances
11.1.9.4. Recent Developments
11.1.9.5. Financial Details
11.1.9.6. Others
11.1.10. Carlsberg A/S
11.1.10.1. Business Description
11.1.10.2. Product Portfolio
11.1.10.3. Collaborations & Alliances
11.1.10.4. Recent Developments
11.1.10.5. Financial Details
11.1.10.6. Others
12. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Type |
|
| By Alcohol Content |
|
| By Flavor |
|
| By Packaging Type |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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