Argentina Alcoholic Drinks Market Report: Trends, Growth and Forecast (2026-2032)
By Type (Beer, Cider/Perry, RTDs, Spirits, Wine), By Alcohol Content (High, Medium, Low), By Flavor (Unflavored, Flavored), By Packaging Type (Glass Bottles, Tins, Plastic Bottles, Others), By Sales Channel (On-Trade, Off-Trade (Retail Offline, Retail Online))
- Food & Beverage
- Nov 2025
- VI0426
- 110
-
Argentina Alcoholic Drinks Market Statistics and Insights, 2026
- Market Size Statistics
- Alcoholic Drinks in Argentina is estimated at $ 7.86 Billion.
- The market size is expected to grow to $ 10.9 Billion by 2032.
- Market to register a CAGR of around 4.78% during 2026-32.
- Type Shares
- Beer grabbed market share of 40%.
- Beer to witness a volume CAGR of around 3.93%.
- Competition
- More than 10 companies are actively engaged in producing Alcoholic Drinks in Argentina.
- Top 5 companies acquired 70% of the market share.
- Branca Distillerie Srl, Flli, RPB SA, Cepas Argentinas SA, Anheuser-Busch InBev NV, Cía Cervecerías Unidas SA etc., are few of the top companies.
- Sales Channel
- Off-Trade grabbed 55% of the market.
Argentina Alcoholic Drinks Market Outlook
Argentina Alcoholic Drinks market is projected at $7.86 billion in 2025 and is likely to grow to $10.9 billion by 2032. Off-trade channels dominate the market with a 55% share, as end user preference for buying value-for-money alcoholic drinks through supermarkets, discounters, and local grocers continues. Beer is the biggest category and is set to register a volume CAGR of approximately 3.93%, thanks to demand for value-packaging formats and low-cost options for price-conscious end users.
Overall market growth during the forecast period is expected to be supported by economic recovery. Increased disposable incomes, better employment levels, and softening inflation are set to improve end user expenditure on Alcoholic Drinks. Beer will enjoy continued mass-market affordability, while wine and spirits are likely to have moderate growth driven by climate fluctuations, the cost of production, and shifting consumption patterns. Low- and non-alcoholic drinks are expected to expand steadily, with a strong health and wellness trend, more stringent alcohol-impaired driving legislation, and the increasing "sober curious" trend among young adults and women.
Innovation and diversification of products will be major drivers of the market. The big brewers and wineries will keep investing in non-alcoholic beers, still wines, craft spirits, RTDs, and flavoured gins, increasing health-conscious and urban end users' offerings. Local wineries and craft producers will also venture into cider and other niche offerings to keep pace with changing end user tastes. International companies might go for acquisitions to build market presence, especially in premium, craft, and non-alcoholic categories.
Total, the Argentina Alcoholic Drinks market is poised to experience steady growth, supported by end user demand for value-priced, innovative, and healthy drinks as well as a recovering economy and favorable retail channels.
Argentina Alcoholic Drinks Market Growth Driver
Emerging Health and Lifestyle Consciousness
Argentine end users are becoming more health and wellness conscious, which is pushing the demand for low- and non-alcoholic drinks. This trend spurs breweries and wineries to diversify their product lines, providing alternatives like non-alcoholic beer and wine that complement contemporary lifestyles.
Young adults, especially Generation Z, drive this trend in favor of adoptignising responsible drinking practices and opting for products that enable social indulgence without compromising on health. Growing popularity of "sober curious" lifestyles and more stringent beverage consumption regulations also support this, with healthy products being a primary market driver for growth.
Argentina Alcoholic Drinks Market Challenge
Economic Pressure and end user Price Sensitivity
Alcoholic Drinks market experiences high pressure from continuous economic uncertainty in Argentina. Increased unemployment and inflation lower the purchasing power of households, forcing people to gravitate to cheaper alternatives. The middle- and low-income segments that constitute the majority of alcohol drinkers experience a big impact, constraining growth in core alcoholic drinks.
Concurrently, the market is plagued with price sensitivity and competition. Manufacturers have to balance profitability against affordability, and premium brands face difficulty in holding sales. All this weakens volume growth, particularly for beer and value wines, and compels manufacturers to innovate in cost-saving packaging and price offerings to keep end users engaged.
Argentina Alcoholic Drinks Market Trend
Rise of Low- and Non-Alcoholic Drinks
Argentina is witnessing a clear shift towards low- and non-alcoholic drinks, with consumers increasingly opting for non-alcoholic beer and wine. These beverages are becoming popular not only for social occasions but also during workdays and for health-conscious choices. The preference reflects a broader move towards moderate alcohol consumption and more deliberate purchasing decisions, as consumers balance enjoyment with wellness considerations.
This is further reinforced by evolving lifestyles, stricter drink-driving laws, and growing awareness about personal health. In response, companies are actively innovating, launching new products, and expanding their distribution networks to cater to this demand. Both urban and semi-urban markets are experiencing growth in this segment, as businesses capitalize on the rising interest in healthier alternatives. Overall, this creates strong momentum for the low- and non-alcoholic drinks category in Argentina.
Argentina Alcoholic Drinks Market Opportunity
Growth of Craft and Innovative Products
Argentine alcoholic beverage market identifies opportunities in craft spirits, vermouth, RTDs, and premium cider. end users increasingly seek out distinctive flavors, craft products, and new drinking experiences, offering an opportunity for domestic as well as international companies to invest and differentiate their brands.
Urban, young end users have a keen interest in products that offer quality alongside lifestyle appeal. Packaging innovation, limited edition offerings, and health choices, coupled with suitable brand positioning, enable companies to tap into nascent demand and create loyal end users, underpinning long-term growth within the market.
Argentina Alcoholic Drinks Market Segmentation Analysis
By Type
- Beer
- Cider/Perry
- RTDs
- Spirits
- Wine
The segment with highest market share under type segment is Beer, with 40% of the Argentine Alcoholic Drinks market in 2025. Even with the slowdown in the economy and increasing end user price sensitivity, beer is the leading choice because of its extensive reach, affordability, and robust brand presence. Market leaders like Cervecería y Maltería Quilmes SAICAyG and Cía Cervecerías Unidas SA keep propelling the category forward with innovation in products, such as low- and non-alcoholic versions, and targeted marketing strategies towards urban areas.
Beer is anticipated to experience volume CAGR of approximately 3.93% during the forecast period, driven by a trend towards value-based formats such as multi-serve returnable bottles and low-cost single-serve ones. The end user desires for affordable and flexible Alcoholic Drinks, along with emerging interest in healthier and non-alcoholic variants within the beer segment, are likely to uphold its market dominance.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under sales channel is Off-Trade, with 55% market share in 2025. It consists of small local stores, discounters, supermarkets, and online platforms. Off-Trade was aided by shifts in end user purchasing behavior brought about by economic difficulties, as end users looked for affordable alternatives, reduced purchase sizes, and deals. Food and beverage price control removals boosted end users' visits to small stores, reinforcing consistent growth in Off-Trade sales.
However, Retail e-commerce also helped the performance of Off-Trade as manufacturers more and more introduced direct-to-end user platforms and online stores to tap urban end users. Generally, the Off-Trade channel is likely to continue being the foremost sales channel, providing convenience, price, and broad product range for Argentine end users.
Top Companies in Argentina Alcoholic Drinks Market
The top companies operating in the market include Branca Distillerie Srl, Flli, RPB SA, Cepas Argentinas SA, Anheuser-Busch InBev NV, Cía Cervecerías Unidas SA, FeCoVitA Coop Ltda, Grupo Peñaflor SA, Heineken NV, Bodegas Valentin Bianchi SA, Molson Coors Brewing Co, etc., are the top players operating in the Argentina Alcoholic Drinks Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Argentina Alcoholic Drinks Market Policies, Regulations, and Standards
4. Argentina Alcoholic Drinks Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Argentina Alcoholic Drinks Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Type
5.2.1.1. Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Cider/Perry- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. RTDs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Spirits- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Wine- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Alcohol Content
5.2.2.1. High- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Medium- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Low- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Flavor
5.2.3.1. Unflavored- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Flavored- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Packaging Type
5.2.4.1. Glass Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Tins- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Plastic Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Sales Channel
5.2.5.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.6. By Competitors
5.2.6.1. Competition Characteristics
5.2.6.2. Market Share & Analysis
6. Argentina Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Argentina Cider/Perry Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Argentina Ready-to-Drink Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Argentina Spirits Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Argentina Wine Market Statistics, 2022-2032F
10.1.Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.1.2. By Quantity Sold in Million Litres
10.2.Market Segmentation & Growth Outlook
10.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
10.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Competitive Outlook
11.1.Company Profiles
11.1.1. Anheuser-Busch InBev NV
11.1.1.1. Business Description
11.1.1.2. Product Portfolio
11.1.1.3. Collaborations & Alliances
11.1.1.4. Recent Developments
11.1.1.5. Financial Details
11.1.1.6. Others
11.1.2. Cía Cervecerías Unidas SA
11.1.2.1. Business Description
11.1.2.2. Product Portfolio
11.1.2.3. Collaborations & Alliances
11.1.2.4. Recent Developments
11.1.2.5. Financial Details
11.1.2.6. Others
11.1.3. FeCoVitA Coop Ltda
11.1.3.1. Business Description
11.1.3.2. Product Portfolio
11.1.3.3. Collaborations & Alliances
11.1.3.4. Recent Developments
11.1.3.5. Financial Details
11.1.3.6. Others
11.1.4. Grupo Peñaflor SA
11.1.4.1. Business Description
11.1.4.2. Product Portfolio
11.1.4.3. Collaborations & Alliances
11.1.4.4. Recent Developments
11.1.4.5. Financial Details
11.1.4.6. Others
11.1.5. Heineken NV
11.1.5.1. Business Description
11.1.5.2. Product Portfolio
11.1.5.3. Collaborations & Alliances
11.1.5.4. Recent Developments
11.1.5.5. Financial Details
11.1.5.6. Others
11.1.6. Branca Distillerie Srl
11.1.6.1. Business Description
11.1.6.2. Product Portfolio
11.1.6.3. Collaborations & Alliances
11.1.6.4. Recent Developments
11.1.6.5. Financial Details
11.1.6.6. Others
11.1.7. Cepas Argentinas SA
11.1.7.1. Business Description
11.1.7.2. Product Portfolio
11.1.7.3. Collaborations & Alliances
11.1.7.4. Recent Developments
11.1.7.5. Financial Details
11.1.7.6. Others
11.1.8. Flli RPB SA
11.1.8.1. Business Description
11.1.8.2. Product Portfolio
11.1.8.3. Collaborations & Alliances
11.1.8.4. Recent Developments
11.1.8.5. Financial Details
11.1.8.6. Others
11.1.9. Bodegas Valentin Bianchi SA
11.1.9.1. Business Description
11.1.9.2. Product Portfolio
11.1.9.3. Collaborations & Alliances
11.1.9.4. Recent Developments
11.1.9.5. Financial Details
11.1.9.6. Others
11.1.10. Molson Coors Brewing Co
11.1.10.1. Business Description
11.1.10.2. Product Portfolio
11.1.10.3. Collaborations & Alliances
11.1.10.4. Recent Developments
11.1.10.5. Financial Details
11.1.10.6. Others
12. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Type |
|
| By Alcohol Content |
|
| By Flavor |
|
| By Packaging Type |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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