China Beer Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Dark Beer (Ale, Sorghum Beer, Weissbier/Weizen/Wheat Beer), Lager (Flavoured/Mixed Lager, Standard Lager (Premium Lager (Domestic Premium Lager, Imported Premium Lager), Mid-Priced Lager (Domestic Mid-Priced Lager, Imported Mid-Priced Lager), Economy Lager (Domestic Economy Lager, Imported Economy Lager))), Non/Low Alcohol Beer (Low Alcohol Beer, Non Alcoholic Beer), Stout, Others (Porter, Malt etc.)), By Production (Macro Brewery, Micro Brewery, Craft Brewery), By Packaging Type (Bottles, Cans, Others), By Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Nov 2025
- VI0575
- 120
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China Beer Market Statistics and Insights, 2026
- Market Size Statistics
- Beer in China is estimated at $ 108.52 Billion.
- The market size is expected to grow to $ 115.32 Billion by 2032.
- Market to register a CAGR of around 0.87% during 2026-32.
- Product Type Shares
- Lager grabbed market share of 85%.
- Lager to witness a volume CAGR of around 0.21%.
- Competition
- More than 20 companies are actively engaged in producing Beer in China.
- Top 5 companies acquired around 40% of the market share.
- Chongqing Brewery Co Ltd, Henan Jinxing Brewery Group, Guangdong Carlsberg Co Ltd, Tsingtao Brewery Co Ltd, Beijing Yanjing Brewery Co Ltd etc., are few of the top companies.
- Sales Channel
- On-Trade grabbed 60% of the market.
China Beer Market Outlook
The China beer market is worth $108.52 billion in 2025 and will reach $115.32 billion in 2032 with a CAGR of around 0.87% between 2026 and 2032. The market is entering an era of stable development, underpinned by the trend of end user to more quality, mid-range, and specialty beers. While overall volume growth is constrained, premiumisation and rising demand for craft, fresh, and specialty beers will drive value growth across the category.
Lager still dominates market share with a figure of around 85%, although mid-range lagers are catching up in volume against premium and economy segments. Economy lagers continue their decline as value for money and enhanced taste offers take center stage with end user. Craft beer, stout, and wheat beers popularize among urban professionals and young adults, leading to local and international breweries broadening portfolios and creating new flavors.
By channel of sales, 60% of the market is on-trade, but off-trade, including supermarkets, convenience stores in cities and towns, and e-commerce, remains critical to ensure market coverage. JD.com's e-commerce and O2O channel, Tmall's e-commerce, Meituan's e-commerce, and Ele.me's e-commerce are increasingly important to deliver fresh, chilled, and premium beers to the end user base, especially in urban China. This direction is set to gain further momentum with the improved development of logistics infrastructure and cold chain capacity.
Flavour innovation will continue to transform the China beer Market. Locally-inspired, tea-flavoured, and culturally relevant beers will have a tendency to appeal to evolving end user preferences. Fresh beer, logistical challenges aside, will be in for expansion as it offers higher quality and authenticity. Overall, the market will grow steadily, spearheaded by premiumisation, niche segment, and flavour experimentation, with lager remaining as the consumption pillar.
China Beer Market Growth DriverHealth and Value-Oriented Consumption Driving Growth
The China Beer Market is dominated by end user increasing focus on value for money, taste, and quality. Young urban professionals and young urbanites have a drink less but better approach with a preference for mid-range lagers and specialty beers over budget and premium. This necessitates breweries to develop products in line with shifting expectations founded on taste, quality, and value.
Brewers are countering with diversified product portfolios, offering mid-price lagers, craft beers, and specialty products like stouts and wheat beers. The approach allows firms to maintain health- and value-seeking end user engaged while maintaining steady market growth. By focusing on both quality and rational purchase decisions, breweries offer relevance and loyalty, making health- and value-driven consumption a key market driver.
China Beer Market ChallengeExtinction of Traditional Beer Consumption
Economy and regular beers keep falling with China end user turning to specialist segments, craft beer, and mid-range lagers. Premium lagers also rise modestly with greater rational and value-oriented purchasing behavior.
Major players such as China Resources Beer, Tsingtao, and Beijing Yanjing are facing intense competition in the mid-range and craft segments. Local beers and craft brewers are on the rise, rendering the market very fragmented. Sustaining volume growth, along with adapting to palates and having relevant products, remains challenging. Companies must innovate and differentiate products in order to preserve end user loyalty, or to lose share to newer, more appealing beer options.
China Beer Market TrendShift to Craft, Niche, and Flavour-Brewed Beer
There is a shift in the Market towards craft, niche, and flavour-beer. Young adults and working professionals in cities are increasingly looking for local-brewed, artisanal beers with unique tastes. Craft breweries like Jing-A, Great Leap, and Boxing Cat are expanding, attracting end user with new brewing techniques and better products.
Flavour innovation, like tea-flavoured beer and regionalised ingredients like mung beans, is remodelling the beer category. Craft brewer certification programmes ensure standardised quality, building end user confidence. These evolving tastes compel breweries to range-broaden and innovate, assisting in transitioning consumption increasingly away from mainstream lagers and towards more differentiated and premium occasions for beer.
China Beer Market OpportunityPremiumization and Innovation Creating Growth Opportunities
Premiumization and innovation will boost the China Beer Market as people spend more on quality and distinct beer experiences in an increasingly large proportion. Craft beers, fresh specialty beers, and mid-price lagers will drive value growth even though mainstream segments mature.
Chances will arise in flavour innovation, including tea-infused and culturally localised beers, and in enhanced cold-chain distribution for fresh beer. Breweries that invest in premium offerings, innovative offerings, and new delivery modes will capture increasing end user niches, increase brand loyalty, and drive higher revenue. Premiumisation and innovation will be the drivers of growth in a competitive, evolving market.
China Beer Market Segmentation Analysis
By Product Type
- Dark Beer
- Lager
- Non/Low Alcohol Beer
- Stout
The segment with highest market share under Product Type segment is Lager, with around 85% share of China Beer Market. Lager dominates due to its mass availability, varied price points, and long history as a customer favorite. Mid-range lagers will perform better than premium and economy lagers, taking advantage of China end user' value-for-money attitudes combined with quality. Premium and craft lagers are developing momentum with urban dwellers and young adults, responsible for incremental value growth.
Over the forecast period, lager is predicted to post a volume CAGR of around 0.21% with ongoing innovation in flavour, package, and niche offerings such as stouts, wheat beers, and craft beers. end user curiosity in healthier, premium beer experiences and product variety ensure that lager will remain at the forefront of the China beer Market.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under Sales Channel is On-Trade, with a share of approximately 60% of the China Beer Market. On-trade outlets such as restaurants, bars, and hotels remain the prime target for premium, special, and craft beer consumption, particularly amongst the youth and urban workers as social occasions. The channel is ideal for end user contact and brand knowledge, particularly for premium and foreign beers.
On-trade will continue to lead market share, with off-trade and e-commerce outlets developing increasingly, driven by convenience and rapid delivery. Growth in O2O platforms, retail e-commerce, and specialist stores also supports the distribution of new and innovative beers, continuing to keep on-trade in the lead while creating space for premiumisation and niche segments to increase.
Top Companies in China Beer Market
The top companies operating in the market include Chongqing Brewery Co Ltd, Henan Jinxing Brewery Group, Guangdong Carlsberg Co Ltd, Tsingtao Brewery Co Ltd, Beijing Yanjing Brewery Co Ltd, Harbin Brewery Group Ltd, Budweiser Wuhan International Brewing Co Ltd, Guangzhou Zhujiang Brewery Co Ltd, Wusu Brewery Co Ltd, China Resources Holdings Co Ltd, etc., are the top players operating in the China Beer Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. China Beer Market Policies, Regulations, and Standards
4. China Beer Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. China Beer Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Product Type
5.2.1.1. Dark Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Ale- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Sorghum Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Weissbier/Weizen/Wheat Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Flavoured/Mixed Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Standard Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.1. Domestic Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.2. Imported Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.1. Domestic Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.2. Imported Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.1. Domestic Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.2. Imported Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Non/Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Non Alcoholic Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Stout- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Others (Porter, Malt etc.) - Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Production
5.2.2.1. Macro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Micro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Craft Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Packaging Type
5.2.3.1. Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Cans- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Sales Channel
5.2.4.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. China Dark Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Product Type- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Production- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. China Lager Beer Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Production- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. China Non/Low Alcohol Beer Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Production- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. China Stout Beer Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Production- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1.Company Profiles
10.1.1. Tsingtao Brewery Co Ltd
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Beijing Yanjing Brewery Co Ltd
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Harbin Brewery Group Ltd
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Budweiser Wuhan International Brewing Co Ltd
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Guangzhou Zhujiang Brewery Co Ltd
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Chongqing Brewery Co Ltd
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Henan Jinxing Brewery Group
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Guangdong Carlsberg Co Ltd
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Wusu Brewery Co Ltd
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. China Resources Holdings Co Ltd
10.1.10.1. Business Description
10.1.10.2. Product Portfolio
10.1.10.3. Collaborations & Alliances
10.1.10.4. Recent Developments
10.1.10.5. Financial Details
10.1.10.6. Others
11. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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