Canada Beer Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Dark Beer (Ale, Sorghum Beer, Weissbier/Weizen/Wheat Beer), Lager (Flavoured/Mixed Lager, Standard Lager (Premium Lager (Domestic Premium Lager, Imported Premium Lager), Mid-Priced Lager (Domestic Mid-Priced Lager, Imported Mid-Priced Lager), Economy Lager (Domestic Economy Lager, Imported Economy Lager))), Non/Low Alcohol Beer (Low Alcohol Beer, Non Alcoholic Beer), Stout, Others (Porter, Malt etc.)), By Production (Macro Brewery, Micro Brewery, Craft Brewery), By Packaging Type (Bottles, Cans, Others), By Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Nov 2025
- VI0565
- 120
-
Canada Beer Market Statistics and Insights, 2026
- Market Size Statistics
- Beer in Canada is estimated at $ 13.34 Billion.
- The market size is expected to grow to $ 14.17 Billion by 2032.
- Market to register a CAGR of around 0.87% during 2026-32.
- Product Type Shares
- Lager grabbed market share of 75%.
- Competition
- More than 10 companies are actively engaged in producing Beer in Canada.
- Top 5 companies acquired around 75% of the market share.
- Diageo Canada Inc, Creemore Springs Brewery Ltd, Big Rock Brewery Inc, Molson Canada, Labatt Brewing Co Ltd etc., are few of the top companies.
- Sales Channel
- Off-Trade grabbed 55% of the market.
Canada Beer Market Outlook
The Canada beer market is forecasted at $13.34 billion by 2025 and $14.17 billion by 2032, representing a CAGR of approximately 0.87% for the years 2026–2032. Beer is projected to face an overall decline, as traditional forms of beer will continue to be challenged by RTDs, spirits, and non/low-alcohol products. Although lager remains the most popular format, its total volume growth is limited, with producers increasingly turning their attention to premium, craft, and non/low-alcohol brews that better relate to the evolving tastes of end users.
Lager will represent about 75% of the total category share, continuing to show steady growth when associated with social occasions or sporting events. Focus is directed towards premium lager and craft beer options, as end users look to pay a premium and seek quality and uniqueness through flavour. Non/low-alcohol beer will be the target growth, showing the trend towards health, while innovative products like Partake Mexican Style Brew and Muskoka Veer Lager with Lime will attract attention.
By channel, off-trade covers around 55% of the market, and is still the largest distribution path. Food/drink/tobacco specialists remain predominant, aided by a broad product range and strong retail growth, and convenience stores become increasingly significant following new regulations permitting them to sell beer and other alcoholic beverages. E-commerce and home delivery are also poised to become more significant, enhancing convenience for end users.
Innovation will define the market, with breweries targeting alcohol-free, low-calorie, and tasty variants to appeal to young adult end users and health-focused drinkers. Daring and innovative flavours, combined with premium positioning, will fuel end users interest. Steady growth in total is forecast, led by niche segments over mainstream beer, to keep the market vibrant in spite of the overall decrease in traditional beer consumption.
Canada Beer Market Growth DriverHealth-Oriented Options Driving Consumption
Canada Beer Market is fueled by the growing demand for healthier alcoholic beverages. Non- and low-beer consumption among younger adults as a part of a healthy lifestyle is on the rise. Brewers retaliate by introducing Partake Mexican Style Brew and Muskoka Veer Lager with Lime with lower calories and lesser alcohol content.
This increasing demand induces producers to make investments in product innovation and development, such that their portfolios meet changing end users demands. Health-conscious alternatives support keeping younger generations interested and expanding product diversity. By keeping pace with the wellness movement, breweries remain relevant, induce consistent consumption, and open up new opportunities for expansion, which makes non- and low-alcohol beers a driving force in the market.
Canada Beer Market TrendShift Towards Non-Low Alcohol Drink
Canada Beer Market is witnessing a considerable shift towards non- and low-alcohol beers. end users are increasingly looking for products that support social drinking without excessive alcohol content, driven by health-minded lifestyles and wellness trends. Brands like Carlsberg 0.0 and Partake Brewing's products become more popular, particularly among young adults.
Such a change promotes breweries to try out flavors and new brewing trends, such as fruit-based or low-proof beers. It also pushes product diversification, with craft and flavored beers gaining more traction. Consumption habits are slowly transitioning from regular lagers to non- and low-strength varieties, opening avenues for breweries to reach health-oriented and trend-conscious end users bases while maintaining general market appeal.
Canada Beer Market OpportunityPremiumization and Innovation Driving Beer Consumption
Canada Beer Market will be boosted by increased demand for premium and innovative beers. end users are more open to paying higher prices for unique taste, craft beer, and quality lagers, allowing breweries to segment the product and enhance brand loyalty.
The future holds potential to create strong flavours, craft specialty lines, and premium offerings to appeal to young, health-conscious adults. Innovation and premiumization will enable breweries to capture new end users segments, drive sales at a higher value, and stay relevant in a competitive marketplace. Product development and creative launches will enable companies to build market share and resonate with end users who demand quality, variety, and experience in what they drink.
Canada Beer Market Segmentation Analysis
By Product Type
- Dark Beer
- Lager
- Non/Low Alcohol Beer
- Stout
The segment with highest market share under Product Type is Lager, which accounts for approximately 75% of the Canada Beer Market. Lager is still the most sought-after as it has a solid presence, value for money, and appropriateness for party situations, sporting events, and informal parties. Even as overall beer sales are reeling from RTDs, non/low-alcohol beverages, and changing tastes among generations, lager still leads as traditional and craft continue to hold end users interest.
During the forecast period, lager will maintain leadership with backing from innovation in premium, craft, and flavoured variants. Non/low-alcohol and low-calorie lagers appeal strongly to health-aware adults and younger generations, and they generate incremental growth. With robust brand loyalty, local manufacturing, and ongoing product innovations, lager will continue to be the foundation of the Canada beer market.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under Sales channel is Off-Trade segment holds the largest share with approximately 55% of the Canada Beer Market. Specialists in food, beverages, and tobacco dominate off-trade space by providing a broad line of products that match various end users requirements. Supermarkets and convenience stores are becoming increasingly significant, and convenience stores are gaining from recent regulatory reforms that permitted the sales of beer in Ontario, thus increasing accessibility.
Off-trade will be set to continue powering market expansion, particularly via e-commerce and specialist-led promotion. On-trade sales, as they expand with an increase in bars, restaurants, and pubs, will continue to be secondary to off-trade in volume share terms. The emphasis on premium, craft, and non/low-alcohol beers matches changing end users tastes, with off-trade still the most important channel within the Canada beer market during the forecasting period.
Top Companies in Canada Beer Market
The top companies operating in the market include Diageo Canada Inc, Creemore Springs Brewery Ltd, Big Rock Brewery Inc, Molson Canada, Labatt Brewing Co Ltd, Sleeman Breweries Ltd, Moosehead Breweries Ltd, Waterloo Brewing Ltd, Steam Whistle Brewing Ltd, Warsteiner Brauerei Haus Cramer GmbH & Co KG, etc., are the top players operating in the Canada Beer Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Canada Beer Market Policies, Regulations, and Standards
4. Canada Beer Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Canada Beer Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Product Type
5.2.1.1. Dark Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Ale- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Sorghum Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Weissbier/Weizen/Wheat Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Flavoured/Mixed Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Standard Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.1. Domestic Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.2. Imported Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.1. Domestic Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.2. Imported Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.1. Domestic Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.2. Imported Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Non/Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Non Alcoholic Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Stout- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Others (Porter, Malt etc.) - Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Production
5.2.2.1. Macro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Micro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Craft Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Packaging Type
5.2.3.1. Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Cans- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Sales Channel
5.2.4.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Canada Dark Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Product Type- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Production- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Canada Lager Beer Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Production- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Canada Non/Low Alcohol Beer Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Production- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Canada Stout Beer Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Production- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1.Company Profiles
10.1.1. Molson Canada
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Labatt Brewing Co Ltd
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Sleeman Breweries Ltd
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Moosehead Breweries Ltd
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Waterloo Brewing Ltd
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Diageo Canada Inc
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Creemore Springs Brewery Ltd
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Big Rock Brewery Inc
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Steam Whistle Brewing Ltd
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Warsteiner Brauerei Haus Cramer GmbH & Co KG
10.1.10.1. Business Description
10.1.10.2. Product Portfolio
10.1.10.3. Collaborations & Alliances
10.1.10.4. Recent Developments
10.1.10.5. Financial Details
10.1.10.6. Others
11. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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