Canada Alcoholic Drinks Market Report: Trends, Growth and Forecast (2026-2032)
By Type (Beer, Cider/Perry, RTDs, Spirits, Wine), By Alcohol Content (High, Medium, Low), By Flavor (Unflavored, Flavored), By Packaging Type (Glass Bottles, Tins, Plastic Bottles, Others), By Sales Channel (On-Trade, Off-Trade (Retail Offline, Retail Online))
- Food & Beverage
- Oct 2025
- VI0433
- 115
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Canada Alcoholic Drinks Market Statistics and Insights, 2026
- Market Size Statistics
- Alcoholic Drinks in Canada is estimated at $ 38.5 Billion.
- The market size is expected to grow to $ 41.27 Billion by 2032.
- Market to register a CAGR of around 1% during 2026-32.
- Type Shares
- Beer grabbed market share of 30%.
- Competition
- More than 10 companies are actively engaged in producing Alcoholic Drinks in Canada.
- Top 5 companies acquired 50% of the market share.
- Andrew Peller Ltd, Heineken NV, Pernod Ricard Groupe, Anheuser-Busch InBev NV, Molson Coors Brewing Co etc., are few of the top companies.
- Sales Channel
- Off-Trade grabbed 70% of the market.
Canada Alcoholic Drinks Market Outlook
The Canada Alcoholic Drinks Market is valued at USD 38.5 billion and is anticipated to increase to USD 41.27 billion by 2032. During the forecast period, the market in total is expected to experience sustained pressure due to increasing health awareness among end users. Numerous young adults are embracing sober living, abstaining from booze in social gatherings, and opting for non-alcoholic beverages. This change in taste will persist to affect mass alcoholic beverages, especially mainstream spirits and beer, though premium will continue to enjoy consistent demand.
Ready-to-Drink drinks are anticipated to record robust growth fueled by their popularity among young adults and the scope of innovation and partnerships. Non-alcoholic beverages in all categories will also keep growing, with companies introducing new products to address the health-aware end users. All these trends will be instrumental in determining Canada's market dynamics and competitive strategy of players.
Off-trade channels are predicted to continue to dominate, holding about 70% of overall sales, and food, drink, and tobacco specialists are set to continue leading distribution. Convenience stores are set to continue to grow, taking advantage of regulatory reforms that enable the sale of beer, wine, Ready-to-Drink drinks, and cider. Retail e-commerce, while still a minor channel, will also continue to develop, especially for Ready-to-Drink and non-alcoholic drinks, with convenience and broader assortment presented to the end users.
On-trade outlets, such as bars, pubs, and restaurants, are expected to do relatively better in terms of population growth, urbanisation, and increase in foodservice units. Government support, like longer opening hours for Toronto bars, will also help the on-trade to grow. Innovation across Ready-to-Drink and non-alcoholic categories will continue to be at the core for the manufacturers to relaunch the overall Alcoholic Drinks Market and tap into new end users trends.
Canada Alcoholic Drinks Market Growth DriverIncreasing Health Awareness
Increased awareness of the ill effects of alcohol is influencing end users choices. Young adults end users, in fact, are more health-aware and are indicating a strong preference for abstaining from alcohol. Refusing to drink alcohol in social circles is no longer viewed as taboo, thus further fueling the cultural revolution. This change of behavior has a direct impact on the market as producers are compelled to react with new products.
Concurrently, there is growing popularity of non-alcoholic and low-alcohol versions in beer, wine, and spirits. The consistent increase in the consciousness of health guarantees these categories remain in demand. This trend is one of the drivers of innovation in the Market as businesses conform to keep up with changing end users values and expectations.
Canada Alcoholic Drinks Market TrendIncreased Consumption of RTDs and Non-Alcoholic Versions
Non-alcoholic, ready-to-Drink (RTD) beverages are gaining traction, particularly among young adult end users. These drinks couple convenience with contemporary appeal, making them more attuned to the lifestyle options of the new generation. Product innovation is being led by manufacturers extremely aggressively, oftentimes through joint initiatives, to create buzz for these categories.
This is a reflection of the change in end users demand for lighter, healthier, and more innovative options. Soft drinks in beer, wine, spirits, and RTDs are coming into focus, with business houses launching several products to take advantage of demand. Increasing moderation and abstinence culture is strengthening this trend, making RTDs and soft options key areas of growth for the market.
Canada Alcoholic Drinks Market OpportunityPremiumisation of Drinks
Premiumisation will also generate growth possibilities in the future. Even though total alcohol consumption is decreasing, there is continued demand for high-quality and differentiated products. end users are willing to pay extra for premium beer and spirits, which are linked to improved taste, characteristic flavors, and brand reputation.
As producers extend their premium ranges, these lines will act as a valuable counterweight to declining volumes in core categories. Premiumisation will offer brands opportunities to boost margins while competing for end users looking for better experiences. This potential opportunity in the future makes premiumisation a central driver of market growth.
Canada Alcoholic Drinks Market Segmentation Analysis
By Type
- Beer
- Cider/Perry
- RTDs
- Spirits
- Wine
The segment with highest market share under Type is Beer, which took approximately 30% of the Canada Alcoholic Drinks Market. Beer continues to be the largest segment driven by its vast availability, cultural influence, and robust end users base throughout the nation. It is a go-to option for social activities, sporting events, and recreational consumption, becoming the most consumed alcoholic drink in Canada.
Beer segment is also supported by premium lagers, craft beers, and non-alcoholic beers that are responding to changing end users tastes. Growing demand for something different and unique flavours has prompted breweries to expand their portfolios, whereas non-alcoholic beers are increasingly being consumed by health-conscious end users. All these are likely to ensure beer dominance in the Canada Alcoholic Drinks Market during the forecast period.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under Sales Channel is Off-Trade, which had nearly 70% share in the Canada Alcoholic Drinks Market of 2025. Food, beverages, and tobacco specialists like LCBO in Ontario are the key players, selling a vast array of alcoholic beverages. They continue to build their presence, further broadening their distribution coverage. Moreover, convenience stores also witnessed significant growth, especially after they were legally authorized to sell beer, wine, cider, and RTDs in Ontario from September 2024 onwards.
Though off-trade remains the leading channel, e-commerce is proving to be a rapidly growing complementary channel. Online channels and small local producers are increasingly adopting digital channels to reach end users, particularly for RTDs and non-alcoholic beverages. The transition, however, does not disrupt off-trade dominance since it is likely to continue leading during the forecast period thanks to its accessibility, affordability, and high demand from end users.
Top Companies in Canada Alcoholic Drinks Market
The top companies operating in the market include Andrew Peller Ltd, Heineken NV, Pernod Ricard Groupe, Anheuser-Busch InBev NV, Molson Coors Brewing Co, Arterra Wines Canada Inc, Sapporo Holdings Ltd, Diageo Plc, Bacardi & Co Ltd, Moosehead Breweries Ltd, etc., are the top players operating in the Canada Alcoholic Drinks Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Canada Alcoholic Drinks Market Policies, Regulations, and Standards
4. Canada Alcoholic Drinks Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Canada Alcoholic Drinks Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Type
5.2.1.1. Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Cider/Perry- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. RTDs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Spirits- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Wine- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Alcohol Content
5.2.2.1. High- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Medium- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Low- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Flavor
5.2.3.1. Unflavored- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Flavored- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Packaging Type
5.2.4.1. Glass Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Tins- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Plastic Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Sales Channel
5.2.5.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.6. By Competitors
5.2.6.1. Competition Characteristics
5.2.6.2. Market Share & Analysis
6. Canada Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Canada Cider/Perry Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Canada Ready-to-Drink Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Canada Spirits Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Canada Wine Market Statistics, 2022-2032F
10.1.Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.1.2. By Quantity Sold in Million Litres
10.2.Market Segmentation & Growth Outlook
10.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
10.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Competitive Outlook
11.1.Company Profiles
11.1.1. Anheuser-Busch InBev NV
11.1.1.1. Business Description
11.1.1.2. Product Portfolio
11.1.1.3. Collaborations & Alliances
11.1.1.4. Recent Developments
11.1.1.5. Financial Details
11.1.1.6. Others
11.1.2. Molson Coors Brewing Co
11.1.2.1. Business Description
11.1.2.2. Product Portfolio
11.1.2.3. Collaborations & Alliances
11.1.2.4. Recent Developments
11.1.2.5. Financial Details
11.1.2.6. Others
11.1.3. Arterra Wines Canada Inc
11.1.3.1. Business Description
11.1.3.2. Product Portfolio
11.1.3.3. Collaborations & Alliances
11.1.3.4. Recent Developments
11.1.3.5. Financial Details
11.1.3.6. Others
11.1.4. Sapporo Holdings Ltd
11.1.4.1. Business Description
11.1.4.2. Product Portfolio
11.1.4.3. Collaborations & Alliances
11.1.4.4. Recent Developments
11.1.4.5. Financial Details
11.1.4.6. Others
11.1.5. Diageo Plc
11.1.5.1. Business Description
11.1.5.2. Product Portfolio
11.1.5.3. Collaborations & Alliances
11.1.5.4. Recent Developments
11.1.5.5. Financial Details
11.1.5.6. Others
11.1.6. Andrew Peller Ltd
11.1.6.1. Business Description
11.1.6.2. Product Portfolio
11.1.6.3. Collaborations & Alliances
11.1.6.4. Recent Developments
11.1.6.5. Financial Details
11.1.6.6. Others
11.1.7. Heineken NV
11.1.7.1. Business Description
11.1.7.2. Product Portfolio
11.1.7.3. Collaborations & Alliances
11.1.7.4. Recent Developments
11.1.7.5. Financial Details
11.1.7.6. Others
11.1.8. Pernod Ricard Groupe
11.1.8.1. Business Description
11.1.8.2. Product Portfolio
11.1.8.3. Collaborations & Alliances
11.1.8.4. Recent Developments
11.1.8.5. Financial Details
11.1.8.6. Others
11.1.9. Bacardi & Co Ltd
11.1.9.1. Business Description
11.1.9.2. Product Portfolio
11.1.9.3. Collaborations & Alliances
11.1.9.4. Recent Developments
11.1.9.5. Financial Details
11.1.9.6. Others
11.1.10. Moosehead Breweries Ltd
11.1.10.1. Business Description
11.1.10.2. Product Portfolio
11.1.10.3. Collaborations & Alliances
11.1.10.4. Recent Developments
11.1.10.5. Financial Details
11.1.10.6. Others
12. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Type |
|
| By Alcohol Content |
|
| By Flavor |
|
| By Packaging Type |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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