Brazil Jewellery Market Report: Trends, Growth and Forecast (2026-2032)
Category (Costume Jewellery, Fine Jewellery), Type (Earrings, Neckwear, Rings, Wristwear, Other), Collection (Diamond, Non-Diamond), Material Type (Gold, Platinum, Metal Combination, Silver), Sales Channel (Retail Offline, Retail Online), End User (Men, Women)
- FMCG
- Nov 2025
- VI0615
- 125
-
Brazil Jewellery Market Statistics and Insights, 2026
- Market Size Statistics
- Jewellery in brazil is estimated at USD 3.85 billion.
- The market size is expected to grow to USD 4.32 billion by 2032.
- Market to register a cagr of around 1.66% during 2026-32.
- Category Shares
- Fine jewellery grabbed market share of 85%.
- Competition
- More than 20 companies are actively engaged in producing jewellery in brazil.
- Top 5 companies acquired around 20% of the market share.
- Monte Carlo Jóias Ltda, Tiffany Brasil Ltda, Dipi Comercio de Joias e Acessorios Eireli Ltda, Jóias Vivara Ltda, Pandora A/S etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 90% of the market.
Brazil Jewellery Market Outlook
The jewellery market in Brazil is estimated at around USD 3.85 billion in 2025 and is expected to grow to around USD 4.32 billion by 2032 with a CAGR of around 1.66% from 2026-2032. Despite of persistent economic issues like inflation and slow wage growth, the market still remains stable because end users perceive jewellery as both a form of self expression and an investment option in the long run. This emotional and financial value helps sustain steady demand among different income groups, even in uncertain conditions.
Fine jewellery holds the largest share of around 85%, led by end users who prefer high-quality, durable, and elegant designs that retain value over time. It remains the first choice for gifting and special occasions. Costume jewellery, still attract price conscious and younger end users who look for fashionable yet low cost items, maintaining equilibrium between luxury and affordability in the market.
The retail offline channel leads with around 90% of overall sales, since the majority of end users still prefer store visits to see and experience products before making purchases. Retail offline remain essential in establishing trust and guaranteeing product authenticity. But retail online channels like live commerce, WhatsApp commerce, and social commerce stores are gradually increasing, enabling end users to experience greater convenience and interaction.
The competitive landscape remains fragmented, and the leading five players owns around 20% of the market. Local and international players are competing with one another to attract end users through product innovation, sustainability, and diverse designs. The companies are going for premium collections, ethical sourcing, and digital engagement to strengthen loyalty and meet the changing expectations of new generation jewellery end users.

Brazil Jewellery Market Growth DriverResilient Growth Supported by Emotional and Investment Appeal
The jewellery segment continues to grow steadily even as the country continues to face economic difficulties like inflation, high interest rates, and slow wage growth. Even when end users focus on necessities, jewellery is still a desirable buy since it is both an instrument of self expression and an investment. This steady demand highlights the strong emotional bond end users have with jewellery, keeping the market stable during difficult times.
Fine and costume jewellery both contribute to this performance. Fine jewellery continues to attract wealthier end users who see it as an investment and a status symbol, while costume jewellery attracts youth and price conscious end users with affordable yet fashionable looks. This walk between luxury and accessibility allows the category to adjust to country's shifting economic conditions while maintaining overall market momentum.
Brazil Jewellery Market ChallengeEconomic Pressures Reducing Jewellery Purchases
High inflation rates, rising interest rates, and slow wage growth are making it difficult for end users to purchase jewellery. Most end users now invest most of their cash in essential needs such as housing and food, leaving less to spend on luxury or fashion products. This situation makes it difficult for jewellery companies to maintain their constant sales, particularly among middle class end users who are most affected by rising living costs.
Wealthier end users still buy fine jewellery for its value and status, but most end users are becoming more careful with their money. They now look for affordable options and better deals before making a purchase. These conditions are pushing both luxury and fashion jewellery brands to offer reasonable prices and quality to maintain the interest of cost sensitive end user.
Brazil Jewellery Market TrendGrowing Preference for Lab Grown Diamonds
End users are becoming more interested in buying lab grown diamonds as they look for affordable and sustainable forms of jewellery. These lab grown diamonds offer good value for money and are seen as an ethical alternative in a period where prices are high and expenditures are low. Numerous end users now prefer lab grown diamonds because they are budget friendly and match their concern for the environment. This shift also indicates the way innovation and sustainability are gaining importance in the jewellery industry.
Additionally, lab grown diamonds are created in secure and regulated environments with clean energy, which prevents the damage caused by the traditional mining of diamonds. This attracts end users who seek environmentally friendly and responsible goods, particularly in large cities. As more number of end user understand their advantages, lab grown diamonds will continue to shape jewellery demand in the country.
Brazil Jewellery Market OpportunityExpanding Product Portfolio Supporting Growth
With changing end user preferences, jewellery companies are expected to find strong growth possibilities by diversifying their product offerings. Brands are likely to explore new segments like children's jewellery and eco friendly lines using recycled products to appeal to a broader base of end users. Emphasis on responsibility and ethical craftsmanship will assist companies in appealing the end users interested in both aesthetics and ethics, providing long term potential for market growth.
Additionally, leading brands are already setting example through the integration of innovation and sustainability. A children's jewellery line and a sustainable nature inspired collection show how brands can strengthen their presence by introducing innovative and diverse product ranges. Consequently, the increased demand towards customisation and personalisation will continue to provide space for brands to engage with end users looking for distinctive, meaningful, and responsible jewellery.
Brazil Jewellery Market Segmentation Analysis

By Category
- Costume Jewellery
- Fine Jewellery
The segment with the highest share is fine jewellery, holding around 85% of the total market. This segment leads due to its strong appeal among end users who prioritize quality, durability, and classic designs. It remains the leading segment because many end users view fine jewellery not only a fashion statement but an investment and expression of emotions as well. The demand is constant, supported by occasions of gifting and increasing popularity of pieces made from gold and precious stones.
Moreover, costume jewellery captures a lesser proportion as it faces increasing competition from budget friendly fine jewellery alternatives. However, it still manages to appeal to end users seeking trend based and seasonal accessories. The balance between luxury and affordability remains key in shaping the performance of both categories, with fine jewellery maintaining a strong edge through its higher perceived value and emotional connection with end users.
By Sales Channel
- Retail Offline
- Retail Online
The retail offline segment holds the largest share in the jewellery market, accounting for around 90% of total sales. The majority of end users still prefer shopping in physical stores since they appreciate having the opportunity to see, touch, and try products before making a purchase. The retail offline also helps build trust, particularly for high value products like gold and diamond jewellery, where end users desire personal interaction and authenticity of the products.
At the same time, retail online channel like live commerce, and sales via WhatsApp are growing rapidly, providing improved convenience and interaction. Most traditional retailers are implementing omnichannel strategies merging retail online and retail offline experience through services like click and collect to address changing end user needs. This combined strategy should reinforce brand loyalty and support stable market growth over the next few years.
Top Companies in Brazil Jewellery Market
The top companies operating in the market include Monte Carlo Jóias Ltda, Tiffany Brasil Ltda, Dipi Comercio de Joias e Acessorios Eireli Ltda, Jóias Vivara Ltda, Pandora A/S, Morana Acessórios Ltda, Compagnie Financière Richemont SA, H Stern Comércio e Indústria Ltda, Swarovski Cristais Ltda, Bruna Indústria Semijóias Ltda, etc., are the top players operating in the brazil jewellery market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Brazil Jewellery Market Policies, Regulations, and Standards
4. Brazil Jewellery Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Brazil Jewellery Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Category
5.2.1.1. Costume Jewellery- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Fine Jewellery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Type
5.2.2.1. Earrings- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Neckwear- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Rings- Market Insights and Forecast 2022-2032, USD Million
5.2.2.4. Wristwear- Market Insights and Forecast 2022-2032, USD Million
5.2.2.5. Other- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Collection
5.2.3.1. Diamond- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Non-Diamond- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Material Type
5.2.4.1. Gold- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Platinum- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Metal Combination- Market Insights and Forecast 2022-2032, USD Million
5.2.4.4. Silver- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Sales Channel
5.2.5.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By End User
5.2.6.1. Men- Market Insights and Forecast 2022-2032, USD Million
5.2.6.2. Women- Market Insights and Forecast 2022-2032, USD Million
5.2.7.By Competitors
5.2.7.1. Competition Characteristics
5.2.7.2. Market Share & Analysis
6. Brazil Costume Jewellery Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Type- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Collection- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Material Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
6.2.5.By End User- Market Insights and Forecast 2022-2032, USD Million
7. Brazil Fine Jewellery Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Collection- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Material Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7.2.5.By End User- Market Insights and Forecast 2022-2032, USD Million
8. Competitive Outlook
8.1. Company Profiles
8.1.1.Jóias Vivara Ltda
8.1.1.1. Business Description
8.1.1.2. Product Portfolio
8.1.1.3. Collaborations & Alliances
8.1.1.4. Recent Developments
8.1.1.5. Financial Details
8.1.1.6. Others
8.1.2.Pandora A/S
8.1.2.1. Business Description
8.1.2.2. Product Portfolio
8.1.2.3. Collaborations & Alliances
8.1.2.4. Recent Developments
8.1.2.5. Financial Details
8.1.2.6. Others
8.1.3.Morana Acessórios Ltda
8.1.3.1. Business Description
8.1.3.2. Product Portfolio
8.1.3.3. Collaborations & Alliances
8.1.3.4. Recent Developments
8.1.3.5. Financial Details
8.1.3.6. Others
8.1.4.Compagnie Financière Richemont SA
8.1.4.1. Business Description
8.1.4.2. Product Portfolio
8.1.4.3. Collaborations & Alliances
8.1.4.4. Recent Developments
8.1.4.5. Financial Details
8.1.4.6. Others
8.1.5.H Stern Comércio e Indústria Ltda
8.1.5.1. Business Description
8.1.5.2. Product Portfolio
8.1.5.3. Collaborations & Alliances
8.1.5.4. Recent Developments
8.1.5.5. Financial Details
8.1.5.6. Others
8.1.6.Monte Carlo Jóias Ltda
8.1.6.1. Business Description
8.1.6.2. Product Portfolio
8.1.6.3. Collaborations & Alliances
8.1.6.4. Recent Developments
8.1.6.5. Financial Details
8.1.6.6. Others
8.1.7.Tiffany Brasil Ltda
8.1.7.1. Business Description
8.1.7.2. Product Portfolio
8.1.7.3. Collaborations & Alliances
8.1.7.4. Recent Developments
8.1.7.5. Financial Details
8.1.7.6. Others
8.1.8.Dipi Comercio de Joias e Acessorios Eireli Ltda
8.1.8.1. Business Description
8.1.8.2. Product Portfolio
8.1.8.3. Collaborations & Alliances
8.1.8.4. Recent Developments
8.1.8.5. Financial Details
8.1.8.6. Others
8.1.9.Swarovski Cristais Ltda
8.1.9.1. Business Description
8.1.9.2. Product Portfolio
8.1.9.3. Collaborations & Alliances
8.1.9.4. Recent Developments
8.1.9.5. Financial Details
8.1.9.6. Others
8.1.10. Bruna Indústria Semijóias Ltda
8.1.10.1. Business Description
8.1.10.2. Product Portfolio
8.1.10.3. Collaborations & Alliances
8.1.10.4. Recent Developments
8.1.10.5. Financial Details
8.1.10.6. Others
9. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Category |
|
| By Type |
|
| By Collection |
|
| By Material Type |
|
| By Sales Channel |
|
| By End User |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
Partnering With Industry Leaders to Drive Growth
Our mission is to deliver intelligence that matters. By combining data, analysis, and industry expertise, we enable organizations to make smarter, faster, and more impactful decisions. Whether it’s a Fortune 500 company or a high-growth startup, businesses trust us to provide clarity in an ever-evolving marketplace.