Market Insights

Belgium Pet Products Market

FMCG

Belgium Pet Products Market Report: Trends, Growth and Forecast (2025-2030)

By Product (Cat Litter, Pet Healthcare (Flea/Tick Treatments, Pet Dietary Supplements, Worming Treatments, Others), Other Pet Products (Beauty Products, Accessories, Others)), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)


  • FMCG
  • Nov 2025
  • VI0286
  • 128
  • Pdf PPt XLS
Belgium Pet Products Market Report: Trends, Growth and Forecast (2025-2030)

Belgium Pet Products Market Statistics and Insights, 2025

  1. Market Size Statistics
    1. Pet Products in Belgium is estimated at $ 405 Million.
    2. The market size is expected to grow to $ 460 Million by 2030.
    3. Market to register a CAGR of around 2.15% during 2025-30.
  2. Product Shares
    1. Other Pet Products grabbed market share of 65%.
  3. Competition
    1. More than 15 companies are actively engaged in producing Pet Products in Belgium.
    2. Top 5 companies acquired 40% of the market share.
    3. Vitakraft SA NV, Mars Belgium NV SA, Bayer SA NV, Beaphar Belgium Bvba, Flamingo Pet Products NV etc., are few of the top companies.
  4. Sales Channel
    1. Retail Offline grabbed 80% of the market.

Belgium Pet Products Market Outlook

Belgium pet products market to witness growth steadily in the period 2025–2030, driven by increasing pet ownership and consumer desire for pet health. Although in 2025 the growth was moderate in comparison to previous years, the market is still characterized by demand for high-quality functional and sustainable products. Cat litter is one of the best-performing ranges, especially as cats are Belgium's most popular pet. End users are buying more premium litter products that are absorbent, perform effectively, and also eco-friendly, with plant-based, biodegradable, and dust-free litters gaining high popularity.

The market for pet Products is on the rise, particularly for technologically advanced and clever products like GPS tracking devices, computerized feeders, and intelligence-boosting toys. They appeal to technology-conscious consumers and owners of pets that wish to have pets occupied while at home or away. Travel accessories, fashion collars, and orthopaedic beds are in demand, particularly for pet owners with older pets or pets that have specific medical needs. Beauty and grooming products are also on the rise, with consumers favoring organic, fragrance-free, and pH-balanced products for at-home use.

Retailing trends are shifting, with supermarkets continuing to dominate on price and convenience. However, veterinary clinics are the most rapidly expanding, as they shift towards premium supplements and wellness products. Retail online is also playing a growing role, with personalisation and convenience being facilitated by sites like Zooplus, Amazon, and Bol.com. Services like same-day delivery and click-and-collect are increasing online convenience.

Pet adoptions and sustainability are powerful trends defining the future. End users are increasingly opting for environment-friendly, individualised, and ethically sourced products, considering comfort, health, and style as necessary for their pets. The trend is predicted to drive ongoing market growth through 2030.

Belgium Pet Products Market Competative Analysis

Belgium Pet Products Market Trend

The pet care market in Belgium is observing a growing trend towards the integration of intelligent technology. Intelligent collars, GPS, automatic feeders, and AI-driven toys are gaining traction, especially among tech-savvy End users. These innovations focus on improving the health, safety, and overall interaction of pets, and thus are desired to add to modern pet care routines. As such, these products will lead sustained growth in value during the forecast period between 2025 and 2030.

At the same time, Belgian pet owners are increasingly opting for environmentally friendly pet care. Biodegradable and responsibly sourced products are also gaining traction, including plant-based cat litter, recycled accessories, and low-carbon grooming products. Businesses are more likely to resort to zero-waste packaging and minimize their carbon footprint in an attempt to address this trend, with it becoming a general industry shift towards green pet ownership.

Belgium Pet Products Market Opportunity

The Belgium pet product market is anticipated to gain from increasing online availability of premium accessories and lifestyle goods. Specialist e-commerce sites like Tom & Co and Zooplus will build on product extension, while global players like Bol.com and Amazon will provide more premium product offerings, increasing competition and choice for End users. With price, personalisation, and customer service emerging as decision drivers, retailers providing bespoke products like designer beds and personalised accessories will command more loyal End users.

The convergence of online and offline will continue to drive expansion. Pet stores and superstores will increasingly develop their digital offerings, such as click-and-collect and same-day delivery. On-demand delivery, as witnessed through collaborations such as Tom & Co with Deliveroo, will gain popularity. Growth in warehouse automation and intelligent logistics will also improve delivery speed and efficiency, making online buying increasingly appealing to pet owners.

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Report Coverage Details
Market Forecast 2025-30
USD Value 2024 $ 405 Million
USD Value 2030 $ 460 Million
CAGR 2025-2030 2.15%
Largest Category Other Pet Products segment leads with 65% market share
Top Trends Rising Adoption of Smart & Sustainable Pet Products
Top Opportunities Increasing Demand for Premium Pet Products & Convenient Shopping Experience
Key Players Vitakraft SA NV, Mars Belgium NV SA, Bayer SA NV, Beaphar Belgium Bvba, Flamingo Pet Products NV, Laroy Group NV, Trixie Heimtierbedarf GmbH & Co KG, Aniserco SA/NV, Matina GmbH, Merial Belgium and Others.
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Belgium Pet Products Market Segmentation Analysis

Belgium Pet Products Market Segment

Belgium pet products market sees the highest market share under the retail offline, led by supermarkets. These stores provide a broad Variety of low-priced products like pet accessories, grooming products, and cat litter, which appeal to price-conscious end users. Most end users visit supermarkets quite frequently on a weekly basis, enabling them to take advantage of impulse as well as regular buying opportunities. The presence of private label offerings with competitive prices and quality similar to branded products further solidifies their position as the dominant retail channel.

However, Veterinary clinics are the most rapidly growing category, increasing beyond conventional medical treatment. Beginning with a lower base, clinics now sell high-end pet healthcare, supplements, and therapeutic diets. Consumers remain very confident in products recommended by veterinarians, particularly for joint health, dental care, and digestive support. As interest increases in preventive pet healthcare, accessories such as ergonomic beds and grooming aids are added in clinics, making them a strong up-and-coming rival.

Top Companies in Belgium Pet Products Market

The top companies operating in the market include Vitakraft SA NV, Mars Belgium NV SA, Bayer SA NV, Beaphar Belgium Bvba, Flamingo Pet Products NV, Laroy Group NV, Trixie Heimtierbedarf GmbH & Co KG, Aniserco SA/NV, Matina GmbH, Merial Belgium, etc., are the top players operating in the Belgium Pet Products Market.

Frequently Asked Questions

   A. Belgium Pet Products Market is anticipated to register a CAGR of approximately 2.15% during the forecast period.

   A. Market size of Belgium Pet Products Market in 2024 was valued at around USD 405 Million.

   A. Other Pet Products held the largest market share by value in Belgium Pet Products Market in 2024.

   A. Increasing Demand for Premium Pet Products & Convenient Shopping Experience represents a significant growth opportunity for the Belgium Pet Products Market.

   A. Rising Adoption of Smart & Sustainable Pet Products stands out as a prominent trend boosting the growth of the Belgium Pet Products Market.

1.      Market Segmentation

1.1.   Research Scope

1.2.   Research Methodology

1.3.   Definitions and Assumptions

2.      Executive Summary

3.      Belgium Pet Products Market Policies, Regulations, and Standards

4.      Belgium Pet Products Market Dynamics

4.1.   Growth Factors

4.2.   Challenges

4.3.   Trends

4.4.   Opportunities

5.      Belgium Pet Products Market Statistics, 2020-2030F

5.1.   Market Size & Growth Outlook

5.1.1.By Revenues in US$ Million

5.2.   Market Segmentation & Growth Outlook

5.2.1.By Product

5.2.1.1.   Cat Litter- Market Insights and Forecast 2020-2030, USD Million

5.2.1.2.   Pet Healthcare- Market Insights and Forecast 2020-2030, USD Million

5.2.1.2.1.    Flea/Tick Treatments- Market Insights and Forecast 2020-2030, USD Million

5.2.1.2.2.    Pet Dietary Supplements- Market Insights and Forecast 2020-2030, USD Million

5.2.1.2.3.    Worming Treatments- Market Insights and Forecast 2020-2030, USD Million

5.2.1.2.4.    Others- Market Insights and Forecast 2020-2030, USD Million

5.2.1.3.   Other Pet Products- Market Insights and Forecast 2020-2030, USD Million

5.2.1.3.1.    Beauty Products- Market Insights and Forecast 2020-2030, USD Million

5.2.1.3.2.    Accessories- Market Insights and Forecast 2020-2030, USD Million

5.2.1.3.3.    Others- Market Insights and Forecast 2020-2030, USD Million

5.2.2.By Sales Channel

5.2.2.1.   Retail Offline- Market Insights and Forecast 2020-2030, USD Million

5.2.2.2.   Retail E-Commerce- Market Insights and Forecast 2020-2030, USD Million

5.2.2.3.   Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million

5.2.3.By Competitors

5.2.3.1.   Competition Characteristics

5.2.3.2.   Market Share & Analysis

6.      Belgium Cat Litter Products Market Statistics, 2020-2030F

6.1.   Market Size & Growth Outlook

6.1.1.By Revenues in US$ Million

6.2.   Market Segmentation & Growth Outlook

6.2.1.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million

7.      Belgium Pet Healthcare Market Statistics, 2020-2030F

7.1.   Market Size & Growth Outlook

7.1.1.By Revenues in US$ Million

7.2.   Market Segmentation & Growth Outlook

7.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million

7.2.2.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million

8.      Belgium Other Pet Products Market Statistics, 2020-2030F

8.1.   Market Size & Growth Outlook

8.1.1.By Revenues in US$ Million

8.2.   Market Segmentation & Growth Outlook

8.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million

8.2.2.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million

9.      Competitive Outlook

9.1.   Company Profiles

9.1.1.Beaphar Belgium Bvba

9.1.1.1.   Business Description

9.1.1.2.   Product Portfolio

9.1.1.3.   Collaborations & Alliances

9.1.1.4.   Recent Developments

9.1.1.5.   Financial Details

9.1.1.6.   Others

9.1.2.Flamingo Pet Products NV

9.1.2.1.   Business Description

9.1.2.2.   Product Portfolio

9.1.2.3.   Collaborations & Alliances

9.1.2.4.   Recent Developments

9.1.2.5.   Financial Details

9.1.2.6.   Others

9.1.3.Laroy Group NV

9.1.3.1.   Business Description

9.1.3.2.   Product Portfolio

9.1.3.3.   Collaborations & Alliances

9.1.3.4.   Recent Developments

9.1.3.5.   Financial Details

9.1.3.6.   Others

9.1.4.Trixie Heimtierbedarf GmbH & Co KG

9.1.4.1.   Business Description

9.1.4.2.   Product Portfolio

9.1.4.3.   Collaborations & Alliances

9.1.4.4.   Recent Developments

9.1.4.5.   Financial Details

9.1.4.6.   Others

9.1.5.Aniserco SA/NV

9.1.5.1.   Business Description

9.1.5.2.   Product Portfolio

9.1.5.3.   Collaborations & Alliances

9.1.5.4.   Recent Developments

9.1.5.5.   Financial Details

9.1.5.6.   Others

9.1.6.Vitakraft SA NV

9.1.6.1.   Business Description

9.1.6.2.   Product Portfolio

9.1.6.3.   Collaborations & Alliances

9.1.6.4.   Recent Developments

9.1.6.5.   Financial Details

9.1.6.6.   Others

9.1.7.Mars Belgium NV SA

9.1.7.1.   Business Description

9.1.7.2.   Product Portfolio

9.1.7.3.   Collaborations & Alliances

9.1.7.4.   Recent Developments

9.1.7.5.   Financial Details

9.1.7.6.   Others

9.1.8.Bayer SA NV

9.1.8.1.   Business Description

9.1.8.2.   Product Portfolio

9.1.8.3.   Collaborations & Alliances

9.1.8.4.   Recent Developments

9.1.8.5.   Financial Details

9.1.8.6.   Others

9.1.9.Matina GmbH

9.1.9.1.   Business Description

9.1.9.2.   Product Portfolio

9.1.9.3.   Collaborations & Alliances

9.1.9.4.   Recent Developments

9.1.9.5.   Financial Details

9.1.9.6.   Others

9.1.10.   Merial Belgium

9.1.10.1.    Business Description

9.1.10.2.    Product Portfolio

9.1.10.3.    Collaborations & Alliances

9.1.10.4.    Recent Developments

9.1.10.5.    Financial Details

9.1.10.6.    Others

10.  Disclaimer

Segment Sub-Segment
By Product
  • Cat Litter
  • Pet Healthcare
    • Flea/Tick Treatments
    • Pet Dietary Supplements
    • Worming Treatments
    • Others
  • Other Pet Products
    • Beauty Products
    • Accessories
    • Others
By Sales Channel
  • Retail Offline
  • Retail E-Commerce
  • Veterinary Clinics

Research Methodology

This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.

Secondary Research

The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.

Sources consulted during this phase included:

  • Company annual reports, investor presentations, and press releases
  • Industry white papers and certified publications
  • Trade directories and market-recognized databases
  • Articles from authoritative authors and reputable journals
  • Gold and silver standard websites

Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.

Other key sources:

  • Financial disclosures
  • Industry associations and trade bodies
  • News outlets and business magazines
  • Academic journals and research studies
  • Paid industry databases

Primary Research

To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.

On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.

On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.

Primary interviews provided critical inputs such as:

  • Market size and revenue data
  • Product and service breakdowns
  • Market forecasts
  • Regional and application-specific trends

Stakeholders consulted included:

  • Leading OEM and solution providers
  • Channel and distribution partners
  • End users across various applications
  • Independent consultants and industry specialists

Market Size Estimation and Data Triangulation

  • Identifying Key Market Participants (Secondary Research)
    • Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
    • Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
  • Extracting Earnings of Key Market Participants
    • Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
    • Methods: Earnings data can be gathered from:
      • Publicly available financial reports (for listed companies).
      • Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
      • Annual reports and investor presentations of key players.
  • Data Collation and Development of a Relevant Data Model
    • Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
    • Key KPIs: These could include:
      • Market size, growth rate, and demand drivers.
      • Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
      • External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
    • Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
  • Scenario Analysis
    • Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
    • Types of Scenarios:
      • Base Case: Based on current assumptions and historical data.
      • Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
      • Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.

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