Belgium Pet Care Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Pet Food (Dry Food, Wet Food, Treats & Mixers), Pet Products (Cat Litter, Pet Healthcare (Veterinary Diets, Probiotics and Supplements, Tele-health Services)), Services (Veterinary Clinics, Pet Insurance, Boarding, Day-Care, and Training), Grooming and Hygiene (Shampoos and Conditioners, Brushes and Combs, Clippers and Scissors)), By Pet Type (Dog, Cat, Others), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)
- Food & Beverage
- Dec 2025
- VI0356
- 122
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Belgium Pet Care Market Statistics and Insights, 2025
- Market Size Statistics
- Pet Care in Belgium is estimated at $ 1.66 Billion.
- The market size is expected to grow to $ 1.95 Billion by 2030.
- Market to register a CAGR of around 2.72% during 2025-30.
- Product Shares
- Pet Food grabbed market share of 75%.
- Pet Food to witness a volume CAGR of around 2.13%.
- Competition
- More than 20 companies are actively engaged in producing Pet Care in Belgium.
- Top 5 companies acquired 65% of the market share.
- Vitakraft SA NV, Delhaize 'Le Lion' SA, Etn Franz Colruyt NV, Mars Belgium NV SA, Nestlé Purina PetCare SA NV etc., are few of the top companies.
- Sales Channel
- Retail Offline grabbed 75% of the market.
Belgium Pet Care Market Outlook
The Belgium pet care market will register consistent growth between 2025 and 2030, with the strong premiumisation trend. Owners are investing more in better food, premium accessories, and functional healthcare products, frequently extending their own lifestyle and nutritional choices to animals. There is increased demand for grain-free, high-meat, raw, fresh, and minimally processed foods, as well as functional foods with extra health benefits. High-end and veterinarian-approved brands, as well as specialty players with raw, human-grade, and alternative protein products, are well positioned to ride growth.
Retail dynamics will also change, with supermarkets retaining pole position in pet care sales through a broad range of private label and branded goods. E-commerce will be the most rapidly growing channel, as customers increasingly opt for home delivery for bulky buys and look to specialist nutrition and high-end accessories online. Pet superstores and veterinary surgeries are also growing their retail offerings, with veterinary surgeries concentrating on preventive healthcare and functional nutrition in order to capture customer spend.
Treats and mixers will become even more integral to daily lives, stimulated by indulgence trends as well as functional benefits. There are also premium accessories, smart pet devices, and sustainable products being demanded, both mirroring human lifestyle trends as well as for environmental consciousness. This is stimulating product design, packaging, and ingredient sourcing innovation.
Competition will heat up as international giants such as Mars and Nestlé will fight to maintain their market position against expanding private label offerings across the mid-range and economy tiers, along with smaller premium players. Failure to innovate within health-centric nutrition, to provide sustainable solutions, and to engage consumers through physical and digital means during the forecasting period will result in failure.
Belgium Pet Care Market Growth Driver
Pet care in Belgium is increasing in volume and value terms, led primarily by the premiumisation of products. Domestic consumers are becoming more ready to pay higher prices for high-quality pet food, premium accessories, and functional healthcare products. This is an indication that there is a higher emphasis on providing pets with the same level of care and quality as that of their owners.
Belgian owners are taking their own diets and extending them to their animals, driving sales of grain-free and high-meat-content food for pets, which is perceived as more healthy. In addition to this, high-quality treats and mixers are increasing in popularity as the owners put their animal's pleasure and indulgence above all else. This emphasis on health, quality, and enjoyment is driving the market further towards premium products.
Belgium Pet Care Market Trend
Increased demand for top-grade, breed-specific, and health-oriented pet food, particularly high-end wet cat food, is on the rise. Cat owners value nutritional provision for their pets, opting for products that ensure health and longevity. The trend shows a preference for natural, grain-free, and high-meatin content diets that closely mirror human nutrition patterns.
Brands like Nestlé's Felix Sensations, Purina Gourmet Gold, Sheba Fine Flakes, and Royal Canin Instinctive target this market with premium products that feature distinctly branded ingredients. These products are formulated to address cats' specific dietary requirements and tastes, which makes them best sellers among owners who want to provide the best care for their pets.
Belgium Pet Care Market Opportunity
From 2025 to 2030, veterinary clinics in Belgium will increasingly transition from primarily medical service providers to full-service pet healthcare centers. This will be influenced by more emphasis on preventive care, increased expenditure on pet care, and diversification of revenues in the face of high operational expenses.
Clinics will broaden their offerings from treatments to functional pet food, nutritional supplements, and dental care products. By offering these products directly, they will take more of the spending of current customers and cut the risk of losing sales to pet stores or online sites. This change will make veterinary clinics one-stop shopping centers for both healthcare and necessities, deepening customer loyalty and long-term growth potential.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 1.66 Billion |
| USD Value 2030 | $ 1.95 Billion |
| CAGR 2025-2030 | 2.72% |
| Largest Category | Pet Food segment leads with 75% market share |
| Top Drivers | Rising Premiumisation and Health-Focused Pet Care Boost Market Growth |
| Top Trends | Rising Preference for Premium, Breed-Specific, and Health-Focused Pet Food |
| Top Opportunities | Expansion of Veterinary Clinics into Full-Service Pet Healthcare Centers |
| Key Players | Vitakraft SA NV, Delhaize 'Le Lion' SA, Etn Franz Colruyt NV, Mars Belgium NV SA, Nestlé Purina PetCare SA NV, Royal Canin Benelux, Hill's Pet Products Benelux NV/SA, Aniserco SA/NV, Carrefour Belgium SA/NV, Maxi Zoo Belgium BVBA and Others. |
Belgium Pet Care Market Segmentation Analysis
The most market-share-dominant segment in the sales channel is retail offline, headed by supermarkets. The majority of Belgian consumers go to supermarkets weekly at the very least, incorporating pet care purchases into weekly shopping. Supermarkets carry a wide spectrum of pet care items, including economy and premium pet food, treats, and accessories. Popular brands such as Whiskas and Sheba enjoy effective shelf presence and promotions, with private label cat litter and pet food options acting as cost-friendly substitutes. Impulse-driven mixers and treats also succeed through effective placement by the checkouts.
The online channel is growing the fastest, with home delivery convenience for big items such as dry food, litter, and multi-pack wet food propelling the trend. There is a broader range of products available on the internet, such as veterinary diets, hypoallergenic food, fresh and organic food, and specialist accessories. Online shopping is encouraged by digital deals, recommendations based on individual preferences, and bundles. Social media and influencer campaigns help brands generate huge online sales effectively.
Top Companies in Belgium Pet Care Market
The top companies operating in the market include Vitakraft SA NV, Delhaize 'Le Lion' SA, Etn Franz Colruyt NV, Mars Belgium NV SA, Nestlé Purina PetCare SA NV, Royal Canin Benelux, Hill's Pet Products Benelux NV/SA, Aniserco SA/NV, Carrefour Belgium SA/NV, Maxi Zoo Belgium BVBA, etc., are the top players operating in the Belgium Pet Care Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Belgium Pet Care Market Policies, Regulations, and Standards
4. Belgium Pet Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Belgium Pet Care Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Pet Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.1. Dry Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.2. Wet Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.3. Treats & Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Pet Products- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.1. Cat Litter- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2. Pet Healthcare- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2.1. Veterinary Diets- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2.2. Probiotics and Supplements- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2.3. Tele-health Services- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Services- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3.1. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3.2. Pet Insurance- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3.3. Boarding, Day-Care, and Training- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4. Grooming and Hygiene- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4.1. Shampoos and Conditioners- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4.2. Brushes and Combs- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4.3. Clippers and Scissors- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Pet Type
5.2.2.1. Dog- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Cat- Market Insights and Forecast 2020-2030, USD Million
5.2.2.3. Others- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Sales Channel
5.2.3.1. Retail Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Retail E-Commerce- Market Insights and Forecast 2020-2030, USD Million
5.2.3.3. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. Belgium Pet Food Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. Belgium Pet Product Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. Belgium Pet Care Service Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Services- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
9. Belgium Grooming and Hygiene Pet Care Market Statistics, 2020-2030F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
9.2.2.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Mars Belgium NV SA
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Nestlé Purina PetCare SA NV
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Royal Canin Benelux
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Hill's Pet Products Benelux NV/SA
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Aniserco SA/NV
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Vitakraft SA NV
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Delhaize 'Le Lion' SA
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Etn Franz Colruyt NV
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Carrefour Belgium SA/NV
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Maxi Zoo Belgium BVBA
10.1.10.1.Business Description
10.1.10.2.Product Portfolio
10.1.10.3.Collaborations & Alliances
10.1.10.4.Recent Developments
10.1.10.5.Financial Details
10.1.10.6.Others
11. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Pet Type |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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