Belgium Dog Food Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Wet Dog Food, Dry Dog Food, Treats and Mixers), By Nature (Organic, Monoprotein, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pet Type (Kitten/Pup, Adult, Senior), By Pricing (Economy, Mid-Priced, Premium), By Packaging (Pouches, Bags, Folding Cartons, Tubs & Cups, Can, Bottles & Jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Dec 2025
- VI0169
- 115
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Belgium Dog Food Market Statistics and Insights, 2026
- Market Size Statistics
- Dog Food in Belgium is estimated at $ 535 Million.
- The market size is expected to grow to $ 630 Million by 2032.
- Market to register a CAGR of around 2.36% during 2026-32.
- Product Shares
- Dry Dog Food grabbed market share of 40%.
- Dry Dog Food to witness a volume CAGR of around 1.89%.
- Competition
- More than 15 companies are actively engaged in producing Dog Food in Belgium.
- Top 5 companies acquired 55% of the market share.
- Delhaize 'Le Lion' SA, Hill's Pet Products Benelux NV/SA, Carrefour Belgium SA/NV, Mars Belgium NV SA, Royal Canin Benelux etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 90% of the market.
Belgium Dog Food Market Outlook
The Belgium dog food market will continue to grow steadily between 2025 and 2030, driven primarily by premiumisation and the continued humanisation of pets. Pet owners increasingly consider dogs as part of the family and express strong affinity for premium, natural, and health-oriented dog food. Consequently, products containing high-quality functional ingredients that address joint health, digestion, skin care, and overall wellbeing are becoming increasingly popular. This change in buying habits will also drive existing value growth in every segment.
Dry dog food continues to be the biggest and most vibrant category due to its convenience, value, and versatility for all breeds of dogs. Dog treats and mixers are also expected to witness healthy growth, led by increasing demand for indulgent and functional treats. Owners increasingly see treats not just as rewards but as instruments for maintaining health, driving more interest in products with added value like dental care, digestive health, and mobility.
E-commerce will continue to expand at a greater rate than traditional retail because of its ease, extensive product coverage, and competitive prices. Specialist internet sites such as Zooplus are adding fresh, frozen, and raw foods to their offerings. Such channels tend to specifically attract urban, busy consumers. In contrast, traditional pet store chains are enhancing their omnichannel features through the availability of click-and-collect and home delivery to keep up.
Functional pet food and treats will be the main growth drivers. Foods that address particular health issues—such as allergies, joint mobility, or sensitive stomachs—are in high demand. Collagen, glucosamine, and probiotics will be more frequently used ingredients, as consumers increasingly emphasize preventive care for their pets and long-term health maintenance.
Belgium Dog Food Market Growth Driver
Belgium's dog ownership is on the rise, fueled by lifestyle patterns, urbanization, and changing family structures that prompt greater numbers of people to take dogs into their homes as pets. As dogs become part of Belgiumn families, expenditure on canine products like food, treats, and accessories is increasing steadily.
Premiumisation is also contributing significantly towards value growth at the same time. More owners are opting for premium, nutritionally rich diets for their dogs that promote health and wellbeing. Brands providing functional benefits – for example, better digestion, dental care, and general energy – are popular. Natural and sustainably sourced ingredient-based products, particularly those in fresh, frozen, and raw format, are particularly in vogue. Even if volume growth is slows, the willingness of consumers to pay for premium products delivers continued value growth over the forecast period.
Belgium Dog Food Market Trend
Functional pet foods and treats are increasingly in demand, particularly those aimed at specific health issues like joint rigidity, digestive health, allergy, and oral care. In Belgium, increasing pet humanisation and increasing awareness regarding preventive healthcare are driving demand for such targeted products. Pet owners are now better educated and actively look for products that contribute to their pets' long-term health and well-being.
Food containing ingredients such as collagen, glucosamine, chondroitin, omega fatty acids, probiotics, and antioxidants are becoming popular due to their joint support, digestive, and skin and coat health benefits. For instance, Flamingo's Boost collagen dog snacks nourish joint and skin health from priority ingredients like collagen, glucosamine, and chondroitin. These products meet the needs of Belgium consumers for functional, health-oriented treats that enhance mobility, vitality, and overall pet quality of life.
Belgium Dog Food Market Opportunity
Expert online pet stores are set to become increasingly popular in the next few years with their extensive product ranges, competitive prices, and hassle-free services such as home delivery and subscription. Sites like Zooplus will continue to gain more popularity among busy and technology-savvy pet owners, particularly in urban areas. These stores will grow their ranges of premium and specialist dog food—ranging from fresh, frozen, and raw stuff—to enable them to take more share from conventional stores.
Meanwhile, physical pet chains will intensify their omnichannel presence. Tom & Co, among others, will make the connection between bricks and mortar shops and digital channels tighter through offerings like click-and-collect, delivery collaborations such as the Deliveroo tie-up, and digital platforms for personalisation. These advancements will assist conventional retailers to remain competitive in a rapidly changing retail environment.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2026-32 |
| USD Value 2025 | $ 535 Million |
| USD Value 2032 | $ 630 Million |
| CAGR 2026-2032 | 2.36% |
| Largest Category | Dry Dog Food segment leads with 40% market share |
| Top Drivers | Rising Dog Ownership and Preference for Premium Nutrition Fuel Market Growth |
| Top Trends | Functional Dog Foods and Treats Gain Traction as Preventive Health Focus Rises |
| Top Opportunities | Surge in Online and Omnichannel Retailing to Boost Category Growth |
| Key Players | Delhaize 'Le Lion' SA, Hill's Pet Products Benelux NV/SA, Carrefour Belgium SA/NV, Mars Belgium NV SA, Royal Canin Benelux, Nestlé Purina PetCare SA NV, Aniserco SA/NV, Vitakraft SA NV, Etn Franz Colruyt NV, Maxi Zoo Belgium BVBA and Others. |
Belgium Dog Food Market Segmentation Analysis
By Sales Channel
- Retail Channels
- Non-Retail Channels
The most popular segment by market share under the channel of sales is retail, with supermarkets continuing to control the distribution of dog food in 2025. Supermarkets carry a wide range of products, particularly in the economy and middle-priced classes, including numerous private label products. Retail's percentage has nevertheless fallen marginally as more Belgium pet owners seek convenience and specialisation through digital mediums.
E-commerce became the most dynamic and rapidly growing channel in 2025. Consumers are gravitating towards its extensive product range, low prices, and convenience of home delivery. Major online retailers such as Zooplus are driving this trend, with omnichannel players also embracing it. Tom & Co, for example, has joined forces with Deliveroo to offer rapid delivery in key metropolitan cities including Sydney, Melbourne, and Brisbane. This change points to the increasing significance of online solutions in pet care retailing.
Top Companies in Belgium Dog Food Market
The top companies operating in the market include Delhaize 'Le Lion' SA, Hill's Pet Products Benelux NV/SA, Carrefour Belgium SA/NV, Mars Belgium NV SA, Royal Canin Benelux, Nestlé Purina PetCare SA NV, Aniserco SA/NV, Vitakraft SA NV, Etn Franz Colruyt NV, Maxi Zoo Belgium BVBA, etc., are the top players operating in the Belgium Dog Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Belgium Dog Food Market Policies, Regulations, and Standards
4. Belgium Dog Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Belgium Dog Food Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Dry Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Monoprotein- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Conventional- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Pet Type
5.2.4.1. Kitten/Pup- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Adult- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Senior- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Pricing
5.2.5.1. Economy- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Mid-Priced- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Premium- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2022-2032, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2022-2032, USD Million
5.2.6.3. Folding Cartons- Market Insights and Forecast 2022-2032, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.6.5. Can- Market Insights and Forecast 2022-2032, USD Million
5.2.6.6. Bottles & Jars- Market Insights and Forecast 2022-2032, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Belgium Wet Dog Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
6.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Belgium Dry Dog Food Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
7.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Belgium Treats and Mixers Dog Food Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
8.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Mars Belgium NV SA
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Royal Canin Benelux
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Nestlé Purina PetCare SA NV
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Aniserco SA/NV
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Vitakraft SA NV
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Delhaize 'Le Lion' SA
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Hill's Pet Products Benelux NV/SA
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Carrefour Belgium SA/NV
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Etn Franz Colruyt NV
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Maxi Zoo Belgium BVBA
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
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| By Product |
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| By Nature |
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| By Ingredient |
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| By Pet Type |
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| By Pricing |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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