Australia Pet Care Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Pet Food (Dry Food, Wet Food, Treats & Mixers), Pet Products (Cat Litter, Pet Healthcare (Veterinary Diets, Probiotics and Supplements, Tele-health Services)), Services (Veterinary Clinics, Pet Insurance, Boarding, Day-Care, and Training), Grooming and Hygiene (Shampoos and Conditioners, Brushes and Combs, Clippers and Scissors)), By Pet Type (Dog, Cat, Others), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)
- Food & Beverage
- Nov 2025
- VI0355
- 111
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Australia Pet Care Market Statistics and Insights, 2025
- Market Size Statistics
- Pet Care in Australia is estimated at $ 3.96 Billion.
- The market size is expected to grow to $ 4.63 Billion by 2030.
- Market to register a CAGR of around 2.64% during 2025-30.
- Product Shares
- Pet Food grabbed market share of 75%.
- Pet Food to witness a volume CAGR of around 1.59%.
- Competition
- More than 20 companies are actively engaged in producing Pet Care in Australia.
- Top 5 companies acquired 65% of the market share.
- Hill's Pet Nutrition Pty Ltd, Iams Australia/New Zealand Pty Ltd, Masterpet Corp, Mars Australia Pty Ltd, Nestlé Purina PetCare Australia etc., are few of the top companies.
- Sales Channel
- Retail Offline grabbed 70% of the market.
Australia Pet Care Market Outlook
The Australia pet care market will continue to grow progressively from 2025 to 2030 with the support of enhancing economic conditions, changing lifestyles, and the relentless pet humanisation trend. Households will be able to spend more on premium goods as interest rates decline and inflation slows down. Pet owners also persist in prioritizing health and nutrition even in periods of cost restraint, with robust demand for functional foods, supplements, and human-grade ingredients. Although premiumisation continues to be robust, categories such as toys and accessories are experiencing declining expenditure, and there is a trend towards cheaper dry food in some instances.
Changing lifestyles, especially more apartment living, are propelling greater cat ownership, as cats are lower maintenance and less expensive to keep than dogs. This is driving premium cat food, wet food for hydration, and functional feline nutrition demand. Dog food continues to be the biggest value category, with dry forms dominant on the back of convenience, durability, and innovation in specialty formulations. The interest in prepared raw diets and dietary supplements for specific health requirements is also building.
Retail patterns are evolving, with supermarkets continuing to be prevalent but being challenged by e-commerce, which provides broader product assortment, luxury items, and customised services. Internet-based retailers such as Swaggle and Petbarn's automated tools are improving convenience and customised care. Non-grocery stores like Ikea and Bunnings are also broadening their pet care assortment.
Regulation and sustainability are defining future expansion, with innovations like recyclable pack design, green manufacturing of renewable energy, and draft legislation enhancing pet food safety. These initiatives combined with adoption of innovation and technology will enhance consumer confidence and underpin the long-term premiumisation and growth of Australia's pet care sector.
Australia Pet Care Market Growth Driver
The growth of customised pet care products, underpinned by the development of artificial intelligence and data-driven retail. Industry leaders invest in AI-powered platforms to enhance customer interaction and provide personalised product recommendations, an example being Petbarn's and Swaggle's services. This demonstrates an increasing trend wherein technology and personalisation are major drivers in shaping pet care retail.
As digital platforms continue to evolve, the practice of using AI, subscription plans, and tailored pet wellness plans is on the rise. These solutions are improving customer experience, loyalty, and brand-pet owner relationships. This trend towards technology-based personalisation is expected to continue fuelling the growth of the industry in the years to come.
Australia Pet Care Market Trend
Pet humanisation is transforming the market as owners increasingly treat their pets as family members. This tight relationship fuels demand for high-quality nutrition, wellness products, and superior treats that echo human food trends. Wellness and health remain at the forefront with many consumers not willing to cut corners on food quality even in times of economic uncertainty.
As inflation slows, premium pet food expenditure keeps on rising, particularly in functional nutrition supplemented with superfoods, probiotics, and essential nutrients. Organic, locally sourced products are also on the upswing, as pet owners seek openness and sustainability. Human-grade usage of ingredients like fresh vegetables and meat indicates increasing demand for balanced, high-quality feed.
Australia Pet Care Market Opportunity
Over the forecast period, the market will be supported by better economic prospects, changing lifestyles, and increased disposable incomes. While reduced interest rates, reduced inflation, and cheaper loan repayments provide individuals with greater spending powers, dog and cat owners will spend more on high-end pet food, medicine, and services. Premiumisation will drive consumption of nutritionally superior food, customised wellness products, and pet special services.
The South Australia proposed law for pet food marketing and labelling will open up new growth opportunities by stimulating consumer confidence. While state-based, it follows broader demands for national regulation, amid previous contamination cases and recalls. Maintaining safety and nutritional requirements, such regulations will enable more Australians to opt for higher-quality products, sustaining stronger demand for premium brands and reinforcing industry reputation during the forecast period.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 3.96 Billion |
| USD Value 2030 | $ 4.63 Billion |
| CAGR 2025-2030 | 2.64% |
| Largest Category | Pet Food segment leads with 75% market share |
| Top Drivers | Technology and Personalisation Driving Market Growth |
| Top Trends | Rising Focus on Pet Humanisation and Premium Nutrition |
| Top Opportunities | Growing Demand for Premium and Regulated Pet Food |
| Key Players | Hill's Pet Nutrition Pty Ltd, Iams Australia/New Zealand Pty Ltd, Masterpet Corp, Mars Australia Pty Ltd, Nestlé Purina PetCare Australia, Blackhawk Premium Pet Care Pty Ltd, Real Pet Food Co, The, Royal Canin Australia Pty Ltd, Nova Concepts Pty Ltd, Show'em How Much You Love'em Pty Ltd, The and Others. |
Australia Pet Care Market Segmentation Analysis
The most dominant segment in terms of market share under the sales channel is retail offline, dominated by supermarkets. Most Australian consumers purchase pet care items, most importantly pet food, alongside their usual grocery shopping since it is convenient to do so with their hectic lifestyles. Large supermarket chains like Woolworths and Coles are well represented in the distribution of pet food due to their extensive store networks. Product lines are also expanding, with instances such as Woolworths introducing The Paw Grocer, an Aussie brand producing single-ingredient, human-grade treats.
But supermarkets are increasingly losing ground to the internet, which is recording quicker value growth. Internet sites appeal with more product choice, competitive prices, and higher-quality, personalised options — particularly attractive to young pet owners. Non-food retailers are also moving in, with Bunnings and Ikea increasing pet ranges, selling food, toys, and accessories to satisfy growing demand for quality pet care items.
Top Companies in Australia Pet Care Market
The top companies operating in the market include Hill's Pet Nutrition Pty Ltd, Iams Australia/New Zealand Pty Ltd, Masterpet Corp, Mars Australia Pty Ltd, Nestlé Purina PetCare Australia, Blackhawk Premium Pet Care Pty Ltd, Real Pet Food Co, The, Royal Canin Australia Pty Ltd, Nova Concepts Pty Ltd, Show'em How Much You Love'em Pty Ltd, The, etc., are the top players operating in the Australia Pet Care Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Australia Pet Care Market Policies, Regulations, and Standards
4. Australia Pet Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Australia Pet Care Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Pet Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.1. Dry Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.2. Wet Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.3. Treats & Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Pet Products- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.1. Cat Litter- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2. Pet Healthcare- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2.1. Veterinary Diets- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2.2. Probiotics and Supplements- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2.3. Tele-health Services- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Services- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3.1. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3.2. Pet Insurance- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3.3. Boarding, Day-Care, and Training- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4. Grooming and Hygiene- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4.1. Shampoos and Conditioners- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4.2. Brushes and Combs- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4.3. Clippers and Scissors- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Pet Type
5.2.2.1. Dog- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Cat- Market Insights and Forecast 2020-2030, USD Million
5.2.2.3. Others- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Sales Channel
5.2.3.1. Retail Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Retail E-Commerce- Market Insights and Forecast 2020-2030, USD Million
5.2.3.3. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. Australia Pet Food Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. Australia Pet Product Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. Australia Pet Care Service Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Services- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
9. Australia Grooming and Hygiene Pet Care Market Statistics, 2020-2030F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
9.2.2.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Mars Australia Pty Ltd
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Nestlé Purina PetCare Australia
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Blackhawk Premium Pet Care Pty Ltd
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Real Pet Food Co, The
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Royal Canin Australia Pty Ltd
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Hill's Pet Nutrition Pty Ltd
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Iams Australia/New Zealand Pty Ltd
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Masterpet Corp
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Nova Concepts Pty Ltd
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Show'em How Much You Love'em Pty Ltd
10.1.10.1.Business Description
10.1.10.2.Product Portfolio
10.1.10.3.Collaborations & Alliances
10.1.10.4.Recent Developments
10.1.10.5.Financial Details
10.1.10.6.Others
11. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Pet Type |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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