Australia Cat Food Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Wet Food, Dry Food, Treat and Mixer), By Nature (Organic, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pricing (Economy, Mid-Priced, Premium), By Pet Type (Kitten/Pup, Adult, Senior), By Packaging (Pouches, Bags, Folding cartons, Tubs & Cups, Can, Bottles & jars), By Sales Channel (Retail Channels, Non-Retail channels)
- Food & Beverage
- Nov 2025
- VI0137
- 116
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Australia Cat Food Market Statistics and Insights, 2025
- Market Size Statistics
- Cat Food in Australia is estimated at $ 1.15 Billion.
- The market size is expected to grow to $ 1.39 Billion by 2030.
- Market to register a CAGR of around 3.21% during 2025-30.
- Product Shares
- Wet Cat Food grabbed market share of 55%.
- Wet Cat Food to witness a volume CAGR of around 1.57%.
- Competition
- More than 10 companies are actively engaged in producing Cat Food in Australia.
- Top 5 companies acquired 65% of the market share.
- Real Pet Food Co, The, Safcol Australia Pty Ltd, Show'em How Much You Love'em Pty Ltd, The, Mars Australia Pty Ltd, Nestlé Purina PetCare etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 90% of the market.
Australia Cat Food Market Outlook
The Australia cat food market will continue to grow steadily between 2025 and 2030 due to increasing cat ownership, premiumisation, and evolving consumer lifestyles. With increasing numbers of Australian population settling into apartments and living busy lifestyles, cats are emerging as the pet of choice because they are low maintenance and well-suited to small living. This urban lifestyle change is driving demand for premium cat food, wet food, and functional merchandise such as cat treats and mixers.
Even against the backdrops of inflationary pressures, consumers are exhibiting a keen focus on quality nutrition for pets. Some are moving to mid-priced dry food for cost reasons, while others still place a high premium on health-oriented and higher-end products. Wet cat food is still a favorite for health benefits that are seen, especially for hydration and urinary maintenance. Freeze-dried and air-dried options will increasingly drive innovation with a raw-like feeding experience and greater convenience.
E-commerce is expected to register the highest value growth during the forecast period. Retailers are increasingly spending on digital technology like AI tools to enhance shopping experience with personalisation and convenience. Subscription models, speed of delivery, and intelligent reordering will also add to online shopping appeal, enabling e-commerce to capture share from traditional channels.
Generally, the market environment remains favorable with the support of robust pet humanisation trends, product format innovation, and enhanced economic conditions. Cat treats and mixers, particularly those providing functional health benefits, are poised to drive category growth. The companies that focus on sustainability, digital connectedness, and health-led innovation will lead the market through the next five years.
Australia Cat Food Market Growth Driver
The regular expantion of apartment dwelling and increasingly hectic lifestyles are likely to influence demand for cat food during 2025–2030. As increasingly more end users live in limited spaces, the ownership of cats is poised to increase, with cats being perceived as the perfect pets for compact spaces. This trend will fuel demand for higher-grade cat food, treats, mixers, and functional nutrition. Concurrently, additional indoor pets will create greater demand for litter products, enrichment items, and interactive toys to promote feline health.
During the forecast period, the relaxation of inflation is likely to continue to support the growth of the market. As consumer confidence improves and family budgets settle down, pet owners are bound to spend more money on premium and specialty cat food. Sales of grain-free, organic, and vet-formulated diets are expected to continue strongly. Furthermore, as economic pressures relax, companies are likely to launch new formulations, eco-friendly packaging, and premium services.
Australia Cat Food Market Trend
More and more Australian pet owners are seeking the advantages of raw feeding without the hassle. Freeze-dried and air-dried cat food is becoming increasingly popular as a convenient, healthy alternative to standard dry food. Because these forms are not subjected to extreme heat, they contain more natural nutrients and flavor—qualities much prized by health-aware pet owners.
Most consumers view these foods as more nutritious with weight, convenience of storage, and longevity. This makes them a big draw for busy people looking for quality without extra hassle. Local companies are thus leaning their products toward these new demands. With increased curiosity regarding minimally processed ingredients of high quality, freeze-dried technology is poised to be the main driver of the future of dry cat food in Australia.
Australia Cat Food Market Opportunity
The same freeze-dried technology is also making inroads in the cat treat category. The Paw Grocer, for example, has broken into Woolworths—Australia's biggest supermarket—selling locally produced, single-ingredient freeze-dried cat treats. The treats are a healthy snacking choice that offers pet health promotion, appealing to owners that desire simplicity and quality.
The market for cat mixers and treats is anticipated to increase during the forecast period due to ongoing product innovation. As the dog treats market becomes increasingly saturated, firms are likely to transition their interest towards cat treats. This is also fuelled by the increasing number of people owning cats, especially in small living environments, where cats need more stimulation—something that is best offered through treats.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 1.15 Billion |
| USD Value 2030 | $ 1.39 Billion |
| CAGR 2025-2030 | 3.21% |
| Largest Category | Wet Cat Food segment leads with 55% market share |
| Top Drivers | Urban Living and Economic Stability Fuel Premiumisation and Innovation |
| Top Trends | Freeze-Dried Formats Reshape Consumer Preferences |
| Top Opportunities | Cat Treat Innovation Creates Growth Potential |
| Key Players | Real Pet Food Co, The, Safcol Australia Pty Ltd, Show'em How Much You Love'em Pty Ltd, The, Mars Australia Pty Ltd, Nestlé Purina PetCare, Royal Canin Australia Pty Ltd, Hill's Pet Nutrition Pty Ltd, Blackhawk Premium Pet Care Pty Ltd, Inaba Foods Co Ltd, MPM Products Ltd and Others. |
Australia Cat Food Market Segmentation Analysis
The most significant market share under the sales channel belongs to the retail segment, dominated by supermarkets like Coles and Woolworths. The stores remain top of mind for cat food distribution in Australia as they are so convenient. Picking up cat food while on a typical grocery run is what consumers prefer, and for this reason, supermarkets remain the first choice for many households.
Nonetheless, even though retail channels remain dominant, they are slowly losing ground to e-commerce. Websites are anticipated to experience the quickest value expansion until 2025, fueled by digital technology. For instance, Petbarn has teamed up with Microsoft to roll out a generative AI assistant on its app and site, providing pet care guidance and personalized recommendations. Likewise, Swaggle—Coles Group's new pet care platform—is offering tailored services via consumer profiles. These developments are facilitating more engaging and personalized online shopping, enabling the move to digital channels in the cat food market.
Top Companies in Australia Cat Food Market
The top companies operating in the market include Real Pet Food Co, The, Safcol Australia Pty Ltd, Show'em How Much You Love'em Pty Ltd, The, Mars Australia Pty Ltd, Nestlé Purina PetCare, Royal Canin Australia Pty Ltd, Hill's Pet Nutrition Pty Ltd, Blackhawk Premium Pet Care Pty Ltd, Inaba Foods Co Ltd, MPM Products Ltd, etc., are the top players operating in the Australia Cat Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Australia Cat Food Market Policies, Regulations, and Standards
4. Australia Cat Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Australia Cat Food Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Dry Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Treat and Mixer- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Conventional- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Pricing
5.2.4.1. Economy- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Mid-Priced- Market Insights and Forecast 2020-2030, USD Million
5.2.4.3. Premium- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By Pet Type
5.2.5.1. Kitten/Pup- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Adult- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Senior- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2020-2030, USD Million
5.2.6.3. Folding cartons- Market Insights and Forecast 2020-2030, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2020-2030, USD Million
5.2.6.5. Can- Market Insights and Forecast 2020-2030, USD Million
5.2.6.6. Bottles & jars- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2. Non-Retail channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2.1. Veterinary clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Australia Wet Cat Food Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
6.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
7. Australia Dry Cat Food Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
7.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
8. Australia Treat and Mixer Cat Food Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
8.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
8.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Mars Australia Pty Ltd
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Nestlé Purina PetCare
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Australia Royal Canin Australia Pty Ltd
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Hill's Pet Nutrition Pty Ltd
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Blackhawk Premium Pet Care Pty Ltd
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Real Pet Food Co, The
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Safcol Australia Pty Ltd
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Show'em How Much You Love'em Pty Ltd, The
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Inaba Foods Co Ltd
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. MPM Products Ltd
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
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| By Product |
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| By Nature |
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| By Ingredient |
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| By Pricing |
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| By Pet Type |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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