US Air Freshener Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Candle Air Freshener, Car Air Freshener, Electric Air Freshener, Gel Air Freshener, Liquid Air Freshener, Spray/Aerosol Air Freshener, Others), By Fragrance (Camomile/Lavender, Lavender, Floral, Vanilla, Lemon, Breeze, Lavender/Vanilla, Cinnamon, Jasmine, Apple/Cinnamon, Rose, Orchid, Mint, Wood), By End User (Consumer, Institutional), By Sales Channel (Retail Online, Retail Offline)
- FMCG
- Oct 2025
- VI0551
- 115
-
US Air Freshener Market Statistics and Insights, 2026
- Market Size Statistics
- Air Freshener in US is estimated at $ 6.13 Billion.
- The market size is expected to grow to $ 6.51 Billion by 2032.
- Market to register a CAGR of around 0.86% during 2026-32.
- Product Type Shares
- Electric Air Freshener grabbed market share of 30%.
- Competition
- More than 10 companies are actively engaged in producing Air Freshener in US.
- Top 5 companies acquired around 80% of the market share.
- Car-Freshner Corp, Dial Corp, The, Energizer Holdings Inc, Bath & Body Works Inc, SC Johnson & Son Inc etc., are few of the top companies.
- Sales Channel
- Retail Offline grabbed 60% of the market.
US Air Freshener Market Outlook
The US Air Freshener Market size stands at $6.13 Billion in 2025 and is anticipated to reach $6.51 Billion by 2032, fueled by changing end user behavior and lifestyle shifts. In spite of economic headwinds and increasing cost of living, which affect discretionary spending, categories like electric and spray/aerosol air fresheners continue to exhibit value growth, mainly led by premium products and innovation in fragrance and functionality. End users focus on well-being and mental health has turned perfume from a premium to a staple of in-home self-treatment routines, propelling demand for mood-altering and calming fragrances.
Air fresheners with candles continue to be the foundation of the market, set for robust recovery and expected to post the best CAGR among all air care forms. Their positioning to merge self-treatment, home environment, and emotional health positions them as extremely flexible, resonating with a wide end user group in luxury, mid-range, and private label categories. Fragrance-driven innovation is becoming increasingly prevalent, with luxury players taking cues from fine fragrance to deliver elegant fragrances and private label offerings offering budget-friendly versions for cost-sensitive end users.
The marketplace is extremely concentrated, with over 10 players actively producing and the top 5 players controlling 80% of market share. Players such as Bath & Body Works still dominate, using their skill in electric and candle air fresheners, while venturing into home fragrance and self-care neighboring categories. Evolving demand for flexible, multi-tasking fragrant products is transforming competition and driving innovation throughout the category.
Channels of sales continue to be controlled by off-line retail such as supermarkets and specialty stores because of the necessity for sensory product experience. Yet, e-commerce is becoming increasingly important with the convenience, subscription formats, and recommendations that appeal to end users. Digital channels should continue to gain increasing proportions of value sales, giving air care brands a scalable platform for accessing niche markets and fueling growth in a fast-moving digital-first environment.
US Air Freshener Market Growth DriverIncreasing Emphasis on Health and Self-Indulgence
US Air Freshener Market is propelled by growing end user interest in wellness and mental health. Fragrance has become a necessity rather than a luxury as part of daily self-care, with end users adding scented items to their homes as a way to maximize relaxation and mood. Candle air fresheners, liquid air fresheners, and electric formats take advantage of this shifting consciousness since they enable users to create relaxing, de-stressing environments at home.
Further, brands such as Bath & Body Works capitalize on this trend by growing their product lines into adjacent categories, including laundry care, further deepening the importance of fragrance in everyday living. end users interest in integrating self-care, ambiance, and emotional wellness drives demand for specialty and premium air care products, thereby well-being being a key driver of market growth.
US Air Freshener Market TrendFragrance-Led Personalization and Cannabis Influence
US Air Freshener Market is also seeing a firm trend towards personalization based on fragrance. End users are choosing home fragrances in sync with their beauty and personal care regimens, with discerning, mood-boosting scents that can change the ambiance of living spaces. Candle air fresheners are gaining from this phenomenon, with luxury and private label air fresheners featuring varied fragrance profiles to suit a large segment of end users.
Meanwhile, the growth of cannabis consumption has triggered demand for odor-neutralizing products and scents developed from cannabis in high-end air care products. There is innovation by brands through sprays, candles, and plant-based products to meet changing end user tastes, as the trend of wellness, lifestyle, and home fragrances becomes increasingly intertwined.
US Air Freshener Market OpportunityGrowth Through Retail online Channels
Online shopping represents a major opportunity for the US Air Freshener Market. Retail Online took up 38% of value sales, illustrating the channel's increasing significance despite end users reverting to pre-pandemic habits. Digital channels allow brands to deliver personalized suggestions, broader product ranges, and subscription or online-only offerings to meet the demands of convenience-focused end users.
Brands can also use Retail Online to launch new fragrance forms, connect with niche end users, and deepen direct-to-end user contact. As end user behavior continues to move toward online channels, e-commerce provides a scalable solution for gaining market share, especially among younger shoppers and those interested in innovative or specialty air care products, accelerating overall market growth.
US Air Freshener Market Segmentation Analysis
By Product Type
- Candle Air Freshener
- Car Air Freshener
- Electric Air Freshener
- Gel Air Freshener
- Liquid Air Freshener
- Spray/Aerosol Air Freshener
- Others
The segment with highest market share under Product Type category is Electric Air Freshener, which captured around 30% market share. Electric air fresheners in the United States remain popular with end users for their convenience, ability to be formulated to emit a preferred scent, and extended longevity of the scent. They are especially appealing to high-income end users who are looking for contemporary, effective ways of making a residence a pleasant living space.
In addition to electric air fresheners, candle air fresheners are also on the rise based on their power to contribute to self-care and wellbeing in the home. The emphasis placed on fragrance-driven innovation, such as advanced and mood-affecting fragrances, is keeping electric air fresheners in the game. This blend of functionality, high-end appeal, and wellness trend alignment keeps electric air fresheners a prominent category across the overall air care market .
By Sales Channel
- Retail Online
- Retail Offline
The segment with highest market share under sales channel is Retail offline, which took 60% of the market. Supermarkets, hypermarkets, and specialist stores are still the preferred mode of shopping for air care products as they enable shoppers to smell first before purchasing. For products such as electric and candle air fresheners, scent and pack play a crucial role in influencing end user choice.
While retail e-commerce expands as a result of convenience and increased product assortment, offline outlets still hold sway. end users appreciate the hands-on and sensory experience that physical retailing offers as well as seeing and feeling products side by side. This puts retail offline channels in the position of being the strongest driver of sales for air care across the United States during the forecast period.
Top Companies in US Air Freshener Market
The top companies operating in the market include Car-Freshner Corp, Dial Corp, The, Energizer Holdings Inc, Bath & Body Works Inc, SC Johnson & Son Inc, Newell Brands Inc, Procter & Gamble Co, The, Reckitt Benckiser Inc, Church & Dwight Co Inc, Caldrea Co, The, etc., are the top players operating in the US Air Freshener Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. US Air Freshener Market Policies, Regulations, and Standards
4. US Air Freshener Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. US Air Freshener Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1. By Product Type
5.2.1.1. Candle Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Car Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Electric Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Gel Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Liquid Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Spray/Aerosol Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.7. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Fragrance
5.2.2.1. Camomile/Lavender- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Lavender- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Floral- Market Insights and Forecast 2022-2032, USD Million
5.2.2.4. Vanilla- Market Insights and Forecast 2022-2032, USD Million
5.2.2.5. Lemon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.6. Breeze- Market Insights and Forecast 2022-2032, USD Million
5.2.2.7. Lavender/Vanilla- Market Insights and Forecast 2022-2032, USD Million
5.2.2.8. Cinnamon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.9. Jasmine- Market Insights and Forecast 2022-2032, USD Million
5.2.2.10. Apple/Cinnamon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.11. Rose- Market Insights and Forecast 2022-2032, USD Million
5.2.2.12. Orchid- Market Insights and Forecast 2022-2032, USD Million
5.2.2.13. Mint- Market Insights and Forecast 2022-2032, USD Million
5.2.2.14. Wood- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By End User
5.2.3.1. Consumer- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Institutional- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Sales Channel
5.2.4.1. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. US Candle Air Freshener Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. US Car Air Freshener Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. US Electric Air Freshener Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. US Gel Air Freshener Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. US Liquid Air Freshener Market Statistics, 2022-2032F
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. US Spray/Aerosol Air Freshener Market Statistics, 2022-2032F
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in US$ Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Bath & Body Works Inc
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. SC Johnson & Son Inc
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Newell Brands Inc
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Procter & Gamble Co, The
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Reckitt Benckiser Inc
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Car-Freshner Corp
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. Dial Corp, The
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
12.1.8. Energizer Holdings Inc
12.1.8.1. Business Description
12.1.8.2. Product Portfolio
12.1.8.3. Collaborations & Alliances
12.1.8.4. Recent Developments
12.1.8.5. Financial Details
12.1.8.6. Others
12.1.9. Church & Dwight Co Inc
12.1.9.1. Business Description
12.1.9.2. Product Portfolio
12.1.9.3. Collaborations & Alliances
12.1.9.4. Recent Developments
12.1.9.5. Financial Details
12.1.9.6. Others
12.1.10. Caldrea Co, The
12.1.10.1. Business Description
12.1.10.2. Product Portfolio
12.1.10.3. Collaborations & Alliances
12.1.10.4. Recent Developments
12.1.10.5. Financial Details
12.1.10.6. Others
13. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product Type |
|
| By Fragrance |
|
| By End User |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
Partnering With Industry Leaders to Drive Growth
Our mission is to deliver intelligence that matters. By combining data, analysis, and industry expertise, we enable organizations to make smarter, faster, and more impactful decisions. Whether it’s a Fortune 500 company or a high-growth startup, businesses trust us to provide clarity in an ever-evolving marketplace.
