Thailand Air Freshener Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Candle Air Freshener, Car Air Freshener, Electric Air Freshener, Gel Air Freshener, Liquid Air Freshener, Spray/Aerosol Air Freshener, Others), By Fragrance (Camomile/Lavender, Lavender, Floral, Vanilla, Lemon, Breeze, Lavender/Vanilla, Cinnamon, Jasmine, Apple/Cinnamon, Rose, Orchid, Mint, Wood), By End User (Consumer, Institutional), By Sales Channel (Retail Online, Retail Offline)
- FMCG
- Oct 2025
- VI0547
- 120
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Thailand Air Freshener Market Statistics and Insights, 2026
- Market Size Statistics
- Air Freshener in Thailand is estimated at $ 179.61 Billion.
- The market size is expected to grow to $ 201.24 Billion by 2032.
- Market to register a CAGR of around 1.64% during 2026-32.
- Product Type Shares
- Spray/Aerosol Air Freshener grabbed market share of 45%.
- Competition
- More than 10 companies are actively engaged in producing Air Freshener in Thailand.
- Top 5 companies acquired around 80% of the market share.
- Parisin Part Ltd, Power Melon Co Ltd, Deodo Ltd Part, SC Johnson & Son (Thailand) Co Ltd, King's Stella Group Co Ltd etc., are few of the top companies.
- Fragrance
- Lavender continues to dominate the market.
Thailand Air Freshener Market Outlook
Thailand air freshener market is valued at $179.61 billion in 2025 and projected to reach $201.24 billion by 2032. Over a decade of companies are already actively involved in manufacturing air fresheners, of which the leading five players hold a market share of approximately 80%. Spray/aerosol air fresheners will most likely continue to lead the market because of their low cost, ease of use, and instant effect. The gel air fresheners will experience vibrant growth as a result of their low price, long-lasting scent, and convenience, and hence it will be favored by price-conscious end users. Lavender, floral, and lemon scents will likely be the most popular scents during the forecast period.
Electric air fresheners, which have seen falling retail volume in recent years, are expected to rebuild in due course as innovations increase their convenience and functionality. Smart home connectivity, scheduling capability, and air quality detection might stimulate the uptake of these among technology-conscious end users. Although more expensive natural versions will still have their appeal for high-end end users, demand at the mass market level will continue to be strong for low-cost, high-functionality products.
The distribution landscape is changing, with online channels and retail online becoming more prominent. Convenience stores, supermarkets, and hypermarkets will still remain significant, but online platforms will increase because they have a wide range, price transparency, and convenience. Home product specialists will also increase their presence, offering more access points to end users.
Innovation will be an important growth driver, with new scents and multi-purpose air care products picking up pace. Products that offer odor neutralization along with fresh fragrances, air purification, and wellness benefits are likely to appeal to end users. Stable growth across all the air care categories as a whole is foreseen, with Thai end users still placing emphasis on having a fresh and pleasant home environment.
Thailand Air Freshener Market Growth Driver
Strong Demand for Pleasant Home Environments
The desire for a consistently pleasant and refreshing home environment continues to shape product demand in air fresheners. Air care products attract a multitudinous group of end users who value a clean and welcoming living atmosphere. Spray/aerosol and gel air fresheners are still popular because they have an instant effect, are convenient to use, and are affordable. Price-conscious end users increasingly prefer air care products concentrated or multipurpose in nature that eliminate odors while providing longer-lasting fragrances, helping increase market demand.
In addition, private label is also experiencing growth because end users are looking for cheap yet effective solutions. This indicates that the market is driven not just by the inherent appeal of fresh-smelling houses but also by products that are both effective and affordable. Convenience, effectiveness, and affordability combined make air care products a continued favorite among Thailand homes.
Thailand Air Freshener Market Trend
Shift Towards Natural Ingredients and Calming Aromatic Scents
Rising preference for products containing natural components and essential oils is shaping the air freshener category. End users are favoring air care solutions that have no harsh chemicals, presenting a healthier, more environmentally friendly option. Brands such as Anona Thailand focus on high concentrations of natural formula and apply plant-based fragrances to target environmentally aware end users.
In addition to this, there is also a trend towards calming, aromatic fragrances like lavender, floral, and lemon. Busy lifestyles are such that people want to create a peaceful home atmosphere through fragrance. This is part of a larger trend towards wellness-oriented air care products incorporating functional benefits along with sensory experience and implies changing end-user attitudes and driving product innovation strategies in the market.
Thailand Air Freshener Market Opportunity
Innovation in Air Care Products
Thailand Air Freshener Market offers great opportunities through ongoing product innovation. People place more importance on air care products that not only give off good fragrances but also promote home well-being. Innovations like new fragrances, stress-reducing aromatic combinations, multi-purpose formulations, and connectivity with smart home systems enable remote control, scheduling, and air quality tracking. These innovations serve both comfort and health purposes, targeting tech-savvy and health-conscious end end users.
Moreover, combining air purification functions with air fresheners results in dual-purpose products that improve indoor air quality and provide long-lasting scents. These innovations can be used by brands to distinguish themselves from competition, gain higher-value segments, and promote adoption of premium products. R&D, combined with introductions of distinctive, functional, and convenient solutions, enables companies to capitalize on emerging consumer interest and broaden market penetration.
Thailand Air Freshener Market Segmentation Analysis
By Product Type
- Candle Air Freshener
- Car Air Freshener
- Electric Air Freshener
- Gel Air Freshener
- Liquid Air Freshener
- Spray/Aerosol Air Freshener
- Others
The segment with highest market share under product type category is Spray/Aerosol Air Fresheners, which has a market share of approximately 45% in Thailand. The segment remains in the lead because of the convenience factor, instant impact, and affordable price, which makes it a favorite for price-sensitive end users. Spray air fresheners are considerably used in order to instantly remove domestic odors and create a comfortable living atmosphere, assuring their continued popularity among end users with varying tastes.
The need for spray/aerosol products is driven by ongoing developments in fragrances and multi-functionality, like odour elimination and soft antibacterial features, finds a survey. In spite of the interest in gel and electric air fresheners, however, the affordability and availability of spray formats result in them being the leading segment in Thailandair care market, with consistent growth anticipated during the forecast period.
By Fragrance
- Camomile/Lavender
- Lavender
- Floral
- Vanilla
- Lemon
- Breeze
- Lavender/Vanilla
- Cinnamon
- Jasmine
- Apple/Cinnamon
- Rose
- Orchid
- Mint
- Wood
The segment with highest market share under sales channels is Retail Offline, with 70% total market share in Thailand. Supermarkets, hypermarkets, and convenience stores are still the top choice for buying air care products because, by offering end users the scope to experience fragrances, compare products, and provide access to a broad range of brands, they are still the first choice. The availability of private labels and promotional messages is an added boost to the retail offline channel.
Retail Off-line is projected to maintain leadership despite the increasing prevalence of e-commerce, based on a survey. The end users still appreciate the feel of choosing scents in person, while the producers use these platforms for promotion campaigns and brand exposure. This makes sure that off-line retail is the main contributor to air freshener sales over the projection period
Top Companies in Thailand Air Freshener Market
The top companies operating in the market include Parisin Part Ltd, Power Melon Co Ltd, Deodo Ltd Part, SC Johnson & Son (Thailand) Co Ltd, King's Stella Group Co Ltd, Procter & Gamble Thailand Co Ltd, Earth (Thailand) Co Ltd, Farcent Enterprise (Thailand) Co Ltd, Reckitt Benckiser (Thailand) Ltd, etc., are the top players operating in the Thailand Air Freshener Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Thailand Air Freshener Market Policies, Regulations, and Standards
4. Thailand Air Freshener Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Thailand Air Freshener Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1. By Product Type
5.2.1.1. Candle Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Car Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Electric Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Gel Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Liquid Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Spray/Aerosol Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.7. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Fragrance
5.2.2.1. Camomile/Lavender- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Lavender- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Floral- Market Insights and Forecast 2022-2032, USD Million
5.2.2.4. Vanilla- Market Insights and Forecast 2022-2032, USD Million
5.2.2.5. Lemon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.6. Breeze- Market Insights and Forecast 2022-2032, USD Million
5.2.2.7. Lavender/Vanilla- Market Insights and Forecast 2022-2032, USD Million
5.2.2.8. Cinnamon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.9. Jasmine- Market Insights and Forecast 2022-2032, USD Million
5.2.2.10. Apple/Cinnamon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.11. Rose- Market Insights and Forecast 2022-2032, USD Million
5.2.2.12. Orchid- Market Insights and Forecast 2022-2032, USD Million
5.2.2.13. Mint- Market Insights and Forecast 2022-2032, USD Million
5.2.2.14. Wood- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By End User
5.2.3.1. Consumer- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Institutional- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Sales Channel
5.2.4.1. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Thailand Candle Air Freshener Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Thailand Car Air Freshener Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Thailand Electric Air Freshener Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Thailand Gel Air Freshener Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Thailand Liquid Air Freshener Market Statistics, 2022-2032F
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Thailand Spray/Aerosol Air Freshener Market Statistics, 2022-2032F
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in US$ Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. SC Johnson & Son (Thailand) Co Ltd
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. King's Stella Group Co Ltd
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Procter & Gamble Thailand Co Ltd
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Earth (Thailand) Co Ltd
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Farcent Enterprise (Thailand) Co Ltd
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Parisin Part Ltd
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. Power Melon Co Ltd
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
12.1.8. Deodo Ltd Part
12.1.8.1. Business Description
12.1.8.2. Product Portfolio
12.1.8.3. Collaborations & Alliances
12.1.8.4. Recent Developments
12.1.8.5. Financial Details
12.1.8.6. Others
12.1.9. Reckitt Benckiser (Thailand) Ltd
12.1.9.1. Business Description
12.1.9.2. Product Portfolio
12.1.9.3. Collaborations & Alliances
12.1.9.4. Recent Developments
12.1.9.5. Financial Details
12.1.9.6. Others
12.1.10. Siam Poolsub Interchemical Co Ltd
12.1.10.1. Business Description
12.1.10.2. Product Portfolio
12.1.10.3. Collaborations & Alliances
12.1.10.4. Recent Developments
12.1.10.5. Financial Details
12.1.10.6. Others
13. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product Type |
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| By Fragrance |
|
| By End User |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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