South Korea Air Freshener Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Candle Air Freshener, Car Air Freshener, Electric Air Freshener, Gel Air Freshener, Liquid Air Freshener, Spray/Aerosol Air Freshener, Others), By Fragrance (Camomile/Lavender, Lavender, Floral, Vanilla, Lemon, Breeze, Lavender/Vanilla, Cinnamon, Jasmine, Apple/Cinnamon, Rose, Orchid, Mint, Wood), By End User (Consumer, Institutional), By Sales Channel (Retail Online, Retail Offline)
- FMCG
- Oct 2025
- VI0545
- 125
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South Korea Air Freshener Market Statistics and Insights, 2026
- Market Size Statistics
- Air Freshener Market in South Korea is estimated at $ 200 Million.
- The market size is expected to grow to $ 215 Million by 2032.
- Market to register a CAGR of around 1.04% during 2026-32.
- Product Type Shares
- Car Air Freshener grabbed market share of 53%.
- Competition
- More than 5 companies are actively engaged in producing Air Freshener Market in South Korea.
- Top 5 companies acquired around 25% of the market share.
- Queens Aroma Co Ltd, SC Johnson Korea Inc, Sandokkaebi Corp, Bullsone Co Ltd, Aroma Globa Co Ltd etc., are few of the top companies.
- Fragrance
- Lavender continues to dominate the market.
South Korea Air Freshener Market Outlook
The South Korea air freshener market is put at $200 million in 2025 and should reach $215 million by 2032. Over five companies are currently manufacturing air fresheners, with the leading five competitors dominating about 25% of the market share. Air fresheners is still a highly fragmented category, with car air fresheners still leading the way based on popularity among end users who spend a significant amount of time traveling and want a comfortable in-car experience. Spray/aerosol and electric air fresheners are also anticipated to continue to grow progressively, with the support of convenience, value, and increasing End users interest in premium fragrances.
Liquid air fresheners, especially reed diffusers, will be the most likely drivers of growth in the category. Their good looks, understated natural scents, and use as decoration have appealed to end users. Luxury and value versions are both doing well, accommodating a wide range of end users tastes. Candle air fresheners could experience selective growth as end users increasingly turn towards natural and healthy ingredients like soy and beeswax, although fire and health issues could restrict wider take-up.
The growing emphasis on well-being and self-care will influence air fresheners innovations throughout the forecast period. end users are looking for products that clean indoor air, induce relaxation, and help create a cozy home atmosphere. This has opened up opportunities for lifestyle-driven products, such as air fresheners product lines by fashion and home care companies venturing into this category.
Lavender remains the fragrance leader, but demand for natural ingredients, essential oils, and therapeutic fragrances is on the increase. Brands will need to capitalize on this trend by providing products that resonate with eco-friendly and health-oriented end users attitudes, transforming air fresheners into a functional and lifestyle product for South Korea households.
South Korea Air Freshener Market Growth Driver
Increasing Demand for Aesthetic and Functional air fresheners
Rising demand for air fresheners that are both visually appealing and effective is shaping product offerings in the category. Liquid air fresheners, particularly reed diffusers, are becoming increasingly popular thanks to their sophisticated designs and mild, natural fragrances that add sophistication to home décor while imparting a pleasant sensory experience. end users place greater importance on products that have both functionality and visual appeal, a trend that mirrors a general lifestyle emphasis on wellbeing and comfort in the household.
Further, growth in products that contribute to individual wellbeing, including air fresheners that use natural ingredients and essential oils, also contributes to market growth. Such products cater to the end users demand for relaxing and mentally healthy products and become a part of everyday home habits through air fresheners. This double pressure of aesthetics and functionality continues to influence buying habits and propel total market growth.
South Korea Air Freshener Market Challenge
Fading Popularity of Classic Segments
Some long-standing segments, including candle and gel air fresheners, are witnessing a drop in consumer preference. Due to safety issues like fire risks and health concerns, end users have opted to cut down on the use of candle air fresheners. Gel-based products are also losing their appeal as end users turn to new, aesthetic products like reed diffusers and incense sticks.
Moreover, the air fresheners category is also extremely fragmented, with most value sales from smaller players as opposed to mainstream brands. Such fragmentation makes it hard for companies to have a substantial market share, although there is growing competition and prices pressure. Businesses need to balance changing end users trends and increased competition to ensure growth and remain relevant
South Korea Air Freshener Market Trend
Integration of air fresheners into Lifestyle and Wellness
Growing incorporation of air fresheners into wellness and lifestyle practices is shaping product offerings in the category. Shoppers are looking for products that not only neutralize odors but also purify indoor air, de-stress the environment, and make people feel good overall. This has promoted increased usage of luxury reed diffusers, essential oil-based electronic air fresheners, and home fragrances with a beautiful appearance.
Also, air fresheners is growing beyond the traditional home care to personal and lifestyle segments, and fashion and home care brands are now entering the market. End users also use air fresheners products as functional decoration items, an indication of increased interest in wellness and the beauty of the home. This trend is propelling innovation, diversification, and premiumisation throughout the marketplace.
South Korea Air Freshener Market Opportunity
Growth of Electric Air Fresheners
Electric air fresheners are witnessing strong adoption due to their convenience and consistent fragrance delivery. Both plug-in and battery-powered variants are preferred by end users for easy operation and long-lasting scent diffusion. The ability to provide a controlled and continuous fragrance experience makes these products highly attractive for homes, offices, and vehicles, supporting steady category growth.
Innovations in electric air fresheners are increasingly aligned with lifestyle and wellbeing trends. Products featuring natural ingredients, subtle aromas, and customizable settings are gaining traction among health-conscious and experience-focused end users. By combining convenience, personalization, and wellness-oriented features, electric air fresheners are positioned to drive future expansion, with their popularity expected to rise across diverse end-user environments.
South Korea Air Freshener Market Segmentation Analysis
By Product Type
- Candle Air Freshener
- Car Air Freshener
- Electric Air Freshener
- Gel Air Freshener
- Liquid Air Freshener
- Spray/Aerosol Air Freshener
- Others
The segment with highest market share under product type segment is car air fresheners, which hold 53% of South Korea air freshener market. This product segment remains dominant because it can provide an individualized and pleasant atmosphere for end users during their commute. Car air fresheners appeal to end users that want functionality as well as an element of luxury, with lots of scents and designs to cater to various tastes.
Liquid air fresheners, especially reed diffusers, are also contributing to growth in the product type segment. Their stylish looks, natural scents, and popularity as home décor products have prompted major brands and niche players to increase offerings. Budget options along with premium brands such as Jo Malone and Diptyque are facilitating sales to a broader base of end users.
By Fragrance
- Camomile/Lavender
- Lavender
- Floral
- Vanilla
- Lemon
- Breeze
- Lavender/Vanilla
- Cinnamon
- Jasmine
- Apple/Cinnamon
- Rose
- Orchid
- Mint
- Wood
The segment with highest market share under Sales Channel is retail offline, which still leads with 70% market share. Physical stores are a prime point of purchase for air fresheners products since end users get to see fragrances and designs personally before purchasing. Traditional channels also accommodate a vast variety of product types, ranging from car air fresheners to luxury reed diffusers.
Modern channels like e-commerce are slowly starting to take notice, particularly for electric air fresheners and lifestyle products. Shoppers increasingly look for convenience and product variety, driving established and new brands alike to increase distribution. Offline retail, though, remains the mainstay of sales because it is within reach and has long-standing end users trust.
Top Companies in South Korea Air Freshener Market
The top companies operating in the market include Queens Aroma Co Ltd, SC Johnson Korea Inc, Sandokkaebi Corp, Bullsone Co Ltd, Aroma Globa Co Ltd, Procter & Gamble Korea Inc, LG Household & Health Care Ltd, Aekyung ST Co Ltd, etc., are the top players operating in the South Korea Air Freshener Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. South Korea Air Freshener Market Policies, Regulations, and Standards
4. South Korea Air Freshener Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. South Korea Air Freshener Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1. By Product Type
5.2.1.1. Candle Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Car Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Electric Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Gel Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Liquid Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Spray/Aerosol Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.7. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Fragrance
5.2.2.1. Camomile/Lavender- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Lavender- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Floral- Market Insights and Forecast 2022-2032, USD Million
5.2.2.4. Vanilla- Market Insights and Forecast 2022-2032, USD Million
5.2.2.5. Lemon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.6. Breeze- Market Insights and Forecast 2022-2032, USD Million
5.2.2.7. Lavender/Vanilla- Market Insights and Forecast 2022-2032, USD Million
5.2.2.8. Cinnamon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.9. Jasmine- Market Insights and Forecast 2022-2032, USD Million
5.2.2.10. Apple/Cinnamon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.11. Rose- Market Insights and Forecast 2022-2032, USD Million
5.2.2.12. Orchid- Market Insights and Forecast 2022-2032, USD Million
5.2.2.13. Mint- Market Insights and Forecast 2022-2032, USD Million
5.2.2.14. Wood- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By End User
5.2.3.1. Consumer- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Institutional- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Sales Channel
5.2.4.1. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. South Korea Candle Air Freshener Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. South Korea Car Air Freshener Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. South Korea Electric Air Freshener Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. South Korea Gel Air Freshener Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. South Korea Liquid Air Freshener Market Statistics, 2022-2032F
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. South Korea Spray/Aerosol Air Freshener Market Statistics, 2022-2032F
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in US$ Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Bullsone Co Ltd
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Aroma Globa Co Ltd
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Procter & Gamble Korea Inc
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. LG Household & Health Care Ltd
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Aekyung ST Co Ltd
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Queens Aroma Co Ltd
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. SC Johnson Korea Inc
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
12.1.8. Sandokkaebi Corp
12.1.8.1. Business Description
12.1.8.2. Product Portfolio
12.1.8.3. Collaborations & Alliances
12.1.8.4. Recent Developments
12.1.8.5. Financial Details
12.1.8.6. Others
12.1.9. Aroma Trade Co Ltd
12.1.9.1. Business Description
12.1.9.2. Product Portfolio
12.1.9.3. Collaborations & Alliances
12.1.9.4. Recent Developments
12.1.9.5. Financial Details
12.1.9.6. Others
12.1.10. Oxy Reckitt Benckiser Ltd
12.1.10.1. Business Description
12.1.10.2. Product Portfolio
12.1.10.3. Collaborations & Alliances
12.1.10.4. Recent Developments
12.1.10.5. Financial Details
12.1.10.6. Others
13. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product Type |
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| By Fragrance |
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| By End User |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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