Peru Air Freshener Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Candle Air Freshener, Car Air Freshener, Electric Air Freshener, Gel Air Freshener, Liquid Air Freshener, Spray/Aerosol Air Freshener, Others), By Fragrance (Camomile/Lavender, Lavender, Floral, Vanilla, Lemon, Breeze, Lavender/Vanilla, Cinnamon, Jasmine, Apple/Cinnamon, Rose, Orchid, Mint, Wood), By End User (Consumer, Institutional), By Sales Channel (Retail Online, Retail Offline)
- FMCG
- Oct 2025
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Peru Air Freshener Market Statistics and Insights, 2026
- Market Size Statistics
- Air Freshener Market in Peru is estimated at $ 35 Million.
- The market size is expected to grow to $ 40 Million by 2032.
- Market to register a CAGR of around 1.93% during 2026-32.
- Product Type Shares
- Electric Air Freshener grabbed market share of 20%.
- Competition
- More than 5 companies are actively engaged in producing Air Freshener Market in Peru .
- Top 5 companies acquired around 60% of the market share.
- Quiheval SRL, Reckitt Benckiser Perú SA, DH Empresas Perú SA, SC Johnson & Son del Perú SA, Intradevco Industrial SA etc., are few of the top companies.
- Fragrance
- Fruity/Floral continues to dominate the market.
Peru Air Freshener Market Outlook
Peru air freshener market will continue to grow steadily from $35 million in 2025 to $40 million by 2032. The market is competitive, with over five players actively manufacturing air fresheners, while the top five players own approximately 60% of the market share. Aerosols and sprays continue to be the most popular form because they are so widely available and inexpensive, although premium forms like stick and candle diffusers are predicted to become more prevalent as end users increasingly focus on home atmosphere, relaxation, and health.
Fruity and floral scents still dominate the market, with apple, cinnamon, lavender, and berries/potpourri being some of the most sought-after options. Players such as Glade (SC Johnson & Son) are at the forefront of fragrance development, regularly launching seasonal and limited-availability products, while private labels such as Boreal and Toutts are increasingly growing in size. Increasing demand for natural ingredients and handcrafted fragrances is also driving attempts at new odors, such as baby, citron, and mint scents.
Car air fresheners are also poised to continue steady growth, fueled by increasing vehicle ownership and popularity of air vent clips and gel-based air fresheners offering lasting fragrance on regular commutes. Social media influencer campaigns and trends are set to play an important part in driving premium and new products to a younger demographic, boosting impulse buys and category relevance overall.
Sustainability offers further opportunities for the market, including potential for green packaging, refill, and less plastic use. Combined with the increasing pet care segment, which promotes air fresheners in pet-friendly households, these trends indicate future growth for brands that integrate fragrance innovation, ease of use, and lifestyle-oriented solutions.
Peru Air Freshener Market Growth Driver
Increase in Middle- and High-Income Penetration
Rising adoption of air fresheners among middle- and high-income groups in Peru is supporting the growth of the category. The aforementioned end users groups are more inclined to pay more for higher-priced products that can improve their living environments, allowing brands to launch premium fragrances, new formats, and differentiated products. Such changes in purchasing power facilitate higher consumption levels and necessitate product experimentation, propelling overall category growth.
With increasing disposable incomes, these segments are actively pursuing products that reflect individual wellbeing and lifestyle choices. Their willingness to spend on premium air fresheners products is driving innovation and product diversification, making air fresheners an integral part of daily home maintenance and self-care routines within Peruvian homes.
Peru Air Freshener Market Trend
Popularity of Natural and Handcrafted Fragrances
End users are gravitating toward natural and hand-blended fragrances, guiding innovation across air freshener offerings. End userss are demanding products that bring pleasing aromas together with perceived well-being and health benefits, which indicates a trend toward more conscious, lifestyle-driven buying. This changing demand has led to brands breaking new ground in terms of new fragrances and plant-derived ingredients, boosting product differentiation and encouraging connoisseur buyers.
This increased acceptance of natural and artisanal alternatives is not only shaping end users preferences but also propelling expansion in premium and niche segments. Consequently, businesses are concentrating on creating unique, high-quality products that resonate with this changing attitude, positioning themselves to take advantage of the demand for products that are aligned with personal wellbeing and refined sensory experiences. This trend highlights a larger shift in the air freshener market in Peru toward increasingly experiential and wellness-oriented consumption behaviors.
Peru Air Freshener Market Opportunity
Pet-Oriented air fresheners Products
Increasing numbers of pet-owning households are shaping new product development and growth in the air freshener segment. With an increasing number of homes treating pets as part of the family, there is a growing need for products that create a fresh, nice-smelling home environment while being pet-safe. Air fresheners brands have the potential to create niche-formulas to specifically address pet odours, eliminate odours, and provide a healthy living environment for pets and owners.
Introducing pet-oriented offerings, players can differentiate their products and address an unmet need in the market. This segment presents the potential for strong growth, increased brand loyalty, and the creation of niche solutions that resonate with pet-owning households seeking both convenience and wellbeing in their air fresheners routines.
Peru Air Freshener Market Segmentation Analysis
By Product Type
- Candle Air Freshener
- Car Air Freshener
- Electric Air Freshener
- Gel Air Freshener
- Liquid Air Freshener
- Spray/Aerosol Air Freshener
- Others
The segment with highest market share under product type is Electric Air Fresheners, which has approximately 20% market share. Electric air fresheners are in favor because they offer consistent fragrance with no constant user intervention. Although sprays and aerosols dominate volumes through extensive availability, electric air fresheners are still favored by middle- and higher-income final users preferring long-lasting performance and innovative packaging.
Throughout the forecast period, electric air fresheners will grow steadily as end users understanding of indoor air quality grows and their takeup increases in both residential and commercial settings. The convenience, effectiveness, and contemporary attractiveness of these products make them a high-growth segment in Peru developing air fresheners market.
By Fragrance
- Camomile/Lavender
- Lavender
- Floral
- Vanilla
- Lemon
- Breeze
- Lavender/Vanilla
- Cinnamon
- Jasmine
- Apple/Cinnamon
- Rose
- Orchid
- Mint
- Wood
The segment with highest market share under fragrance category is Fruity/Floral. Fragrances that are in popular demand include apple, cinnamon, berries, Hawaiian, and lavender, all of which are signs of end users preferences for familiar and comforting fragrances. end users increasingly value the use of natural ingredients and handcrafted perfumes, further increasing the popularity of fruity and floral options.
Fruity/floral scents are also being utilized in premium formats such as candle and stick diffusers, which provide both visual and sensory appeal. As social media continues to drive trends toward individual and premium fragrances, this category is set to maintain high growth levels, but with potential for innovation with new fragrances of baby, citron, and mint, as end users lifestyles continually evolve.
Top Companies in Peru Air Freshener Market
The top companies operating in the market include Quiheval SRL, Reckitt Benckiser Perú SA, DH Empresas Perú SA, SC Johnson & Son del Perú SA, Intradevco Industrial SA, Metas Peru SAC, Acceauto SA, etc., are the top players operating in the Peru Air Freshener Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Peru Air Freshener Market Policies, Regulations, and Standards
4. Peru Air Freshener Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Peru Air Freshener Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1. By Product Type
5.2.1.1. Candle Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Car Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Electric Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Gel Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Liquid Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Spray/Aerosol Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.7. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Fragrance
5.2.2.1. Camomile/Lavender- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Lavender- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Floral- Market Insights and Forecast 2022-2032, USD Million
5.2.2.4. Vanilla- Market Insights and Forecast 2022-2032, USD Million
5.2.2.5. Lemon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.6. Breeze- Market Insights and Forecast 2022-2032, USD Million
5.2.2.7. Lavender/Vanilla- Market Insights and Forecast 2022-2032, USD Million
5.2.2.8. Cinnamon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.9. Jasmine- Market Insights and Forecast 2022-2032, USD Million
5.2.2.10. Apple/Cinnamon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.11. Rose- Market Insights and Forecast 2022-2032, USD Million
5.2.2.12. Orchid- Market Insights and Forecast 2022-2032, USD Million
5.2.2.13. Mint- Market Insights and Forecast 2022-2032, USD Million
5.2.2.14. Wood- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By End User
5.2.3.1. Consumer- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Institutional- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Sales Channel
5.2.4.1. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Peru Candle Air Freshener Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Peru Car Air Freshener Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Peru Electric Air Freshener Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Peru Gel Air Freshener Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Peru Liquid Air Freshener Market Statistics, 2022-2032F
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Peru Spray/Aerosol Air Freshener Market Statistics, 2022-2032F
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in US$ Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. SC Johnson & Son del Perú SA
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Intradevco Industrial SA
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. DH Empresas Perú SA
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Metas Peru SAC
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Acceauto SA
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Quiheval SRL
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. Reckitt Benckiser Perú SA
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
12.1.8. KMC International SAC
12.1.8.1. Business Description
12.1.8.2. Product Portfolio
12.1.8.3. Collaborations & Alliances
12.1.8.4. Recent Developments
12.1.8.5. Financial Details
12.1.8.6. Others
12.1.9. Clorox Perú SA
12.1.9.1. Business Description
12.1.9.2. Product Portfolio
12.1.9.3. Collaborations & Alliances
12.1.9.4. Recent Developments
12.1.9.5. Financial Details
12.1.9.6. Others
12.1.10. country 1
12.1.10.1. Business Description
12.1.10.2. Product Portfolio
12.1.10.3. Collaborations & Alliances
12.1.10.4. Recent Developments
12.1.10.5. Financial Details
12.1.10.6. Others
13. Disclaimer
| Segment | Sub-Segment |
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| By Product Type |
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| By Fragrance |
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| By End User |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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