India Air Freshener Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Candle Air Freshener, Car Air Freshener, Electric Air Freshener, Gel Air Freshener, Liquid Air Freshener, Spray/Aerosol Air Freshener, Others), By Fragrance (Camomile/Lavender, Lavender, Floral, Vanilla, Lemon, Breeze, Lavender/Vanilla, Cinnamon, Jasmine, Apple/Cinnamon, Rose, Orchid, Mint, Wood), By End User (Consumer, Institutional), By Sales Channel (Retail Online, Retail Offline)
- FMCG
- Oct 2025
- VI0534
- 110
-
India Air Freshener Market Statistics and Insights, 2026
- Market Size Statistics
- Air Freshener Market in India is estimated at $ 215 Million.
- The market size is expected to grow to $ 280 Million by 2032.
- Market to register a CAGR of around 3.85% during 2026-32.
- Product Type Shares
- Spray/Aerosol Air Freshener grabbed market share of 25%.
- Competition
- More than 10 companies are actively engaged in producing Air Freshener Market in India.
- Top 5 companies acquired around 70% of the market share.
- TTK Healthcare Ltd, AMRITRAS India, SC Johnson Products Pvt Ltd, Dabur India Ltd, Godrej Consumer Products Pvt Ltd etc., are few of the top companies.
- Sales Channel
- Retail Offline grabbed 80% of the market.
India Air Freshener Market Outlook
India air freshener market is estimated to be USD 360 million in 2025 and will grow consistently to reach USD 380 million by 2032. The growth is fueled by rising end users attention to home comfort and wellness, as pandemic-driven habits like hybrid work have supported more time at home. Those products that provide a warm and comfortable atmosphere, especially fragrant candles, liquid air fresheners, and electric air fresheners, will continue to see popularity. Spray and aerosol air fresheners are expected to grow steadily, driven by their value-for-money proposition and convenient odour control in key areas such as kitchens and bathrooms.
end users choices in India continue to focus on scent and appearance, still leading the market. Scents that convey freshness, comfort, and health are especially popular, and companies are spending more on new fragrances and pleasing designs. Diffusers in liquid and reed forms are gaining popularity, while niche and premium products, including luxury and designer brands, are set to increase their presence. The marriage of new scents, health-oriented products, and stylish packaging will be seen to drive interest at all price levels.
The competitive scene is dominated by over 15 active players, and the top five own around 70% of market share. Reckitt Benckiser in the lead through its Air Wick, followed by SC Johnson's Glade and niche premium players. Private labels hold strong ground, providing economy options without sacrificing perceived quality. Product innovation, such as natural and health-related formulations, will continue to be an important differentiator for those brands looking to gain market share.
Distribution channels will become more diversified during the forecast period. Non-food retailers, home product specialists, and online platforms will become more significant, especially for premium and artisanal offerings. Online platforms provide convenience and access to personalised air care options, complementing grocery and drugstore sales. Generally, the outlook for the market is steady growth through fragrance-led innovation, wellness trends, and increasing retail channels.
India Air Freshener Market Growth Driver
Fragrance-Led end users Preference
Air care in India is spurred by growing end users demand for fragrance-driven ambience, hygiene, and the beauty of interior environments. Spray and aerosol forms are extremely popular because they are affordable, deliver an immediate effect, and are widely available, especially in urban and semi-urban India homes. Buying decisions are usually occasion-driven, such as after cleaning, having guests, or festive seasons. end users' desire for new fragrance regimes and seasonal offerings drives experimentation and repeat trials both across brands and formats.
Market leaders Dabur and Godrej keep innovating in home and car care formats with a range of sprays, gels, blocks, and diffusers addressing varying end users needs. Access to handy fresheners, long-lasting diffusers, and refill formats drives continued category extension, with fragrance emerging as a leading and sustained driver of growth in the market.
India Air Freshener Market Trend
Premiumisation and Customised Fragrance Solutions
Among the significant trends is the move towards premium and customized air care solutions. Urban end users in particular are looking for programmable air fresheners, mood-boosting diffusers, and essential oil blends that deliver personalized experiences for dedicated spaces or events. This trend hints at an emerging emphasis on wellness, comfort, and sensory refinement in home living spaces.
Domestic and foreign players are adding layered, long-lasting fragrances in design-driven packaging to their portfolios. In addition to sprays and gels, upscale formats like refillable diffusers, car vent gels, and smart dispensers are gaining prominence. This trend heralds a steady shift from utilitarian air care products towards lifestyle solutions that combine fragrance, ambience, and design appeal.
India Air Freshener Market Opportunity
Growth Through Sustainable and Refillable Formats
Going forward, the market offers tremendous opportunities in sustainable and recyclable air care products. Growing environmental concerns among India end users are propelling demand for biodegradable ingredients, chemical-free fragrances, non-aerosol packaging, and refillable dispensers. Health-conscious end users are especially attracted to natural fragrances based on plants that reduce synthetic exposure without compromising on the sensory experience.
Brands investing in green packaging, reduced-emission spray technology, and refill packaging are well-positioned to tap this new demand. In conjunction with ongoing premiumisation and fragrance personalisation, these solutions provide the opportunities for differentiation and winning urban, wellbeing-oriented, and eco-sensitive end users. The market is forecasted to see high uptake of sustainable air care solutions during the forecast period.
India Air Freshener Market Segmentation Analysis
By Product Type
- Candle Air Freshener
- Car Air Freshener
- Electric Air Freshener
- Gel Air Freshener
- Liquid Air Freshener
- Spray/Aerosol Air Freshener
- Others
The segment with highest market share under types is Spray/Aerosol Air Fresheners, with approximately 25% market share. Their superiority is backed by broad end users acceptance, low cost, and ease of use on various habitats like bathrooms, living rooms, and kitchens. The products are also chosen due to the provision of instant freshness and convenience, making them widely popular among German homes.
In addition, Spray/Aerosol Air Fresheners are expected to achieve a steady volume CAGR of approximately 2.21% over the forecast period. The segment enjoys ongoing innovation in fragrance portfolios, as companies place emphasis on light and fresh fragrances consistent with end users preferences for comfort and wellbeing. The flexibility and wide assortment of these products in the availability of retail channels further strengthen its market-leading position.
By Sales Channel
- Retail Online
- Retail Offline
The segment with highest market share under sales channel is Retail Offline, which still leads with approximately 70% of market share. India end users have a preference to buy air fresheners from traditional retail channels like supermarkets, hypermarkets, and specialist stores in view of product visibility, convenience, and opportunity to browse various fragrances before purchase.
Offline retail also benefits from strong distribution networks of leading brands, ensuring consistent availability of a wide product range, including both premium and mass-market air fresheners. In addition, growing shelf space allocation for liquid air fresheners, reed diffusers, and electric formats within offline stores further supports the strength of this channel. Notwithstanding the increasing importance of e-commerce, offline traditional retailing is still the major channel of sales, particularly for mass end users craving convenience and familiarity within traditional shopping environments.
Top Companies in India Air Freshener Market
The top companies operating in the market include TTK Healthcare Ltd, AMRITRAS India, SC Johnson Products Pvt Ltd, Dabur India Ltd, Godrej Consumer Products Pvt Ltd, Procter & Gamble Home Products Ltd, Reckitt Benckiser (India) Pvt Ltd, Helene Curtis India Ltd, J K, Matrixone Brands Pvt Ltd, Primacy Global Enterprises Pvt Ltd, etc., are the top players operating in the India Air Freshener Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. India Air Freshener Market Policies, Regulations, and Standards
4. India Air Freshener Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. India Air Freshener Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1. By Product Type
5.2.1.1. Candle Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Car Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Electric Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Gel Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Liquid Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Spray/Aerosol Air Freshener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.7. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Fragrance
5.2.2.1. Camomile/Lavender- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Lavender- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Floral- Market Insights and Forecast 2022-2032, USD Million
5.2.2.4. Vanilla- Market Insights and Forecast 2022-2032, USD Million
5.2.2.5. Lemon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.6. Breeze- Market Insights and Forecast 2022-2032, USD Million
5.2.2.7. Lavender/Vanilla- Market Insights and Forecast 2022-2032, USD Million
5.2.2.8. Cinnamon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.9. Jasmine- Market Insights and Forecast 2022-2032, USD Million
5.2.2.10. Apple/Cinnamon- Market Insights and Forecast 2022-2032, USD Million
5.2.2.11. Rose- Market Insights and Forecast 2022-2032, USD Million
5.2.2.12. Orchid- Market Insights and Forecast 2022-2032, USD Million
5.2.2.13. Mint- Market Insights and Forecast 2022-2032, USD Million
5.2.2.14. Wood- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By End User
5.2.3.1. Consumer- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Institutional- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Sales Channel
5.2.4.1. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. India Candle Air Freshener Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. India Car Air Freshener Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. India Electric Air Freshener Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. India Gel Air Freshener Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. India Liquid Air Freshener Market Statistics, 2022-2032F
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. India Spray/Aerosol Air Freshener Market Statistics, 2022-2032F
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in US$ Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Fragrance- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By End User- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Dabur India Ltd
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Godrej Consumer Products Pvt Ltd
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Procter & Gamble Home Products Ltd
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Reckitt Benckiser (India) Pvt Ltd
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Helene Curtis India Ltd, J K
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. TTK Healthcare Ltd
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. AMRITRAS India
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
12.1.8. SC Johnson Products Pvt Ltd
12.1.8.1. Business Description
12.1.8.2. Product Portfolio
12.1.8.3. Collaborations & Alliances
12.1.8.4. Recent Developments
12.1.8.5. Financial Details
12.1.8.6. Others
12.1.9. Matrixone Brands Pvt Ltd
12.1.9.1. Business Description
12.1.9.2. Product Portfolio
12.1.9.3. Collaborations & Alliances
12.1.9.4. Recent Developments
12.1.9.5. Financial Details
12.1.9.6. Others
12.1.10. Primacy Global Enterprises Pvt Ltd
12.1.10.1. Business Description
12.1.10.2. Product Portfolio
12.1.10.3. Collaborations & Alliances
12.1.10.4. Recent Developments
12.1.10.5. Financial Details
12.1.10.6. Others
13. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product Type |
|
| By Fragrance |
|
| By End User |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
Partnering With Industry Leaders to Drive Growth
Our mission is to deliver intelligence that matters. By combining data, analysis, and industry expertise, we enable organizations to make smarter, faster, and more impactful decisions. Whether it’s a Fortune 500 company or a high-growth startup, businesses trust us to provide clarity in an ever-evolving marketplace.
