Chile Menstrual Care Market Report: Trends, Growth and Forecast (2026-2032)
Product Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels (Standard Towels (Standard Towels with Wings, Standard Towels Without Wings), Slim/Thin/Ultra-Thin Towels (Slim/Thin/Ultra-Thin Towels with Wings, Slim/Thin/Ultra-Thin Towels Without Wings)), Intimate Wipes, Menstrual Cups, Period Underwear), Nature (Disposable, Reusable), Age Group (Up to 18 Years, 19-30 Years, 31-40 Years, 40 Years and Above), Sales Channel (Retail Offline, Retail Online)
- FMCG
- Dec 2025
- VI0663
- 125
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Chile Menstrual Care Market Statistics and Insights, 2026
- Market Size Statistics
- Menstrual care in Chile is estimated at USD 115 million.
- The market size is expected to grow to USD 140 million by 2032.
- Market to register a cagr of around 2.85% during 2026-32.
- Product Type Shares
- Towels grabbed market share of 60%.
- Competition
- More than 5 companies are actively engaged in producing menstrual care in Chile.
- Top 5 companies acquired around 50% of the market share.
- Productos Familia Chile SpA; Procter & Gamble Ltda; Johnson & Johnson Personal Care (Chile) SA; Softys Chile SpA; Kimberly-Clark Chile SA etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 90% of the market.
Chile Menstrual Care Market Outlook
The Chile Menstrual Care Market is expected to grow at a CAGR of about 2.85%, reaching USD 140 million in 2032 from an estimated USD 115 million in 2025. The market continues to see stable organic growth driven by increasing awareness, changing consumer behavior, and resilient demand for feminine hygiene products. Despite category prices stabilizing in recent years, expansion is expected due to increased demand from Chilean end users for convenient and innovative choices-especially in premium and eco-friendly product ranges.
Towels are still the dominant product type and account for approximately 60% of the total market share due to their convenience, strong brand presence, and wide availability through modern retail channels. Growth within the category will be driven by the rising popularity of slim, ultra-thin, and night-time variants offering enhanced comfort and protection. While this trend is still dominated by towels, tampons will realize steady gains supported by increased menstrual education, reduced seasonality in use, and growing acceptance among younger generations. Greater availability of applicator and flow-specific designs also will support the upward trend.
Pantyliners are expected to grow gradually as complementary products to such items as tampons and menstrual cups, which themselves are gaining attention for their sustainability and long-term value. While menstrual cups currently remain a rather niche category, their eco-friendly and durable nature appeals to environmentally conscious end users, and their usage is expected to expand notably, reflecting a broader shift toward sustainable menstrual care solutions in Chile over the forecast period.
The retail offline channel will remain dominant in distribution, accounting for nearly 90% of the total sales, while the role of supermarkets, pharmacies, and discounters will be central in terms of accessibility and promotions. Nevertheless, e-commerce will continue to increase in importance due to price comparisons, bulk purchase options, and exclusive online discounts. With brands continuing to focus on innovation, affordability, and sustainability, the menstrual care market in Chile is expected to sustain its positive growth momentum
Chile Menstrual Care Market Growth DriverPromotional Activity and Price Competitiveness Sustain Market Demand
While end users remain cautious with their spending, high promotional activity continues to underpin steady volume growth in Chile's menstrual care market. Brands have continued to adopt strong discount strategies across modern retail and online platforms, attracting price-sensitive buyers and sustaining sales momentum. Supermarkets and e-commerce outlets have become key channels in this regard, considering the various loyalty-based discounts and bundle deals being offered. Towels are the leading category, mainly due to their convenience and familiarity among end users, especially slim and ultra-thin variants.
According to the World Bank, Chile's inflation averaged 4.2% in 2024, sharply down from 11.7% in 2022, easing price pressures and supporting stable market operations. For Q4 2024, the INE Chile reported a year-on-year 3.5% rise in retail sales, indicating recovery in household spending. This, in turn, means economic stability that can enable companies such as Softys to maintain competitive prices and frequent promotions, making their products widely affordable and in demand within the menstrual care segment.
Chile Menstrual Care Market TrendIncreased Popularity of Tampons and Slim/Ultra-Thin Towels
The menstrual care market in Chile is slowly shifting towards tampons and slim or ultra-thin towels, influenced by changing attitudes among younger consumers. Tampons have seen the most significant retail growth, underpinned by growing awareness and a wider availability of product types, both with and without applicators. Ultra-thin towels also remain popular with end consumers as a result of improved comfort and convenience, with manufacturers such as Ladysoft introducing sport and nighttime versions to appeal to different needs.
The UN Population Division says that 22% of the population in Chile are youth aged 15-29, showing a modern and lifestyle-oriented product demographic. In that regard, the ITU reports that internet penetration has also surpassed 92% as of 2024, which allows information to flow at an incredible pace and helps in digital marketing. This combination of youth demographics and digital engagement is driving experimentation and shaping the next phase of product innovation in the menstrual care market in Chile.
Chile Menstrual Care Market OpportunityRising Adoption of Menstrual Cups as a Sustainable Alternative
sustainability is expected to be a key driver of the menstrual care market in Chile, especially due to a rise in the adoption of menstrual cups. Such products find appeal among environmentally conscious end users who prefer products that are durable, reduce waste, and offer both cost savings and ecological benefits. Menstrual cups, which may last up to a decade, are increasingly being promoted through awareness campaigns targeting the young and urban population. Adoption is expected to rise by 20% by early 2025, reflective of growing acceptance of reusable hygiene solutions.
According to UNEP, it is estimated that Chile produces more than 8,000 tonnes of sanitary wastes from disposable menstrual products every year, while 67% of Chileans are concerned about environmental issues, as stated by the Environmental Performance Review by the OECD. As more and more people become aware through advocacy and education, menstrual cups are likely to become mainstream and support Chile in its move toward sustainable and responsible menstrual care.
Chile Menstrual Care Market Segmentation Analysis
By Product Type
- Pantyliners
- Tampons
- Towels
- Intimate Wipes
- Menstrual Cups
- Period Underwear
The segment with the highest share under Product Type is towels, which accounted for around 60% of the Chile menstrual care market. Towels continue to dominate due to their familiarity, convenience, and strong brand presence among local end users. Their wide availability across modern retail channels and consistent innovation in slim/thin/ultra-thin formats have kept them highly relevant in meeting consumer demand for comfort and practicality. Products with features like enhanced breathability, better absorbency, and skin-friendly materials have further strengthened this segment’s appeal.
While towels remain the preferred option, the market is witnessing gradual diversification with rising interest in tampons and menstrual cups. These alternatives, however, still cater to smaller segments compared to towels. The enduring trust in leading towel brands, coupled with product innovation and steady promotional activity, ensures that this category maintains its leadership position in Chile’s menstrual care market through the forecast period.
By Sales Channel
- Retail Offline
- Retail Online
The segment with the highest share under Sales Channel is retail offline, capturing nearly 90% of the Chile menstrual care market. Supermarkets, hypermarkets, and pharmacies remain the dominant purchase points, providing convenience, trusted product quality, and frequent promotions that appeal to price-sensitive consumers. Despite inflation stabilising, Chilean buyers continue to prioritise value and reliability, which offline stores are well-positioned to deliver.
E-commerce is gradually expanding, yet most end users still prefer physical stores for immediate access and personal product selection. Major retailers like Lider, Unimarc, and Jumbo continue to strengthen their in-store offerings alongside their online platforms. The widespread presence of menstrual care products in brick-and-mortar outlets, combined with discounts and bulk-buy options, ensures that retail offline remains the preferred and most influential sales channel in Chile’s menstrual care landscape.
List of Companies Covered in Chile Menstrual Care Market
The companies listed below are highly influential in the Chile menstrual care market, with a significant market share and a strong impact on industry developments.
- Productos Familia Chile SpA
- Procter & Gamble Ltda
- Johnson & Johnson Personal Care (Chile) SA
- Softys Chile SpA
- Kimberly-Clark Chile SA
- Edgewell Personal Care Chile Spa
Market News & Updates
- Softys Chile, 2021-2025:
Softys strengthened its femcare portfolio in Chile, keeping pads, maternity and period underwear lines active during 2021-2025
- Kimberly‑Clark Chile, 2023-2025:
Kimberly‑Clark updated local promotions and sustainability messaging for its femcare range in Chile during 2023-2025
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Chile Menstrual Care Market Policies, Regulations, and Standards
4. Chile Menstrual Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Chile Menstrual Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Pantyliners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Applicator Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Digital Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Standard Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.1. Standard Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.2. Standard Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Slim/Thin/Ultra-Thin Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.1. Slim/Thin/Ultra-Thin Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.2. Slim/Thin/Ultra-Thin Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Intimate Wipes- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Menstrual Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Period Underwear- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Disposable- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Reusable- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Age Group
5.2.3.1. Up to 18 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. 19-30 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. 31-40 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.4. 40 Years and Above- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Chile Pantyliners Menstrual Care Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Chile Tampons Menstrual Care Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Chile Towels Menstrual Care Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Chile Intimate Wipes Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Chile Menstrual Cups Menstrual Care Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Chile Period Underwear Menstrual Care Market Statistics, 2022-2032
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in USD Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Softys Chile SpA
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Kimberly-Clark Chile SA
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Productos Familia Chile SpA
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Procter & Gamble Ltda
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Johnson & Johnson Personal Care (Chile) SA
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Edgewell Personal Care Chile Spa
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. CMPC Tissue SA
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
13. Disclaimer
| Segment | Sub-Segment |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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