UK Alcoholic Drinks Market Report: Trends, Growth and Forecast (2026-2032)
By Type (Beer, Cider/Perry, RTDs, Spirits, Wine), By Alcohol Content (High, Medium, Low), By Flavor (Unflavored, Flavored), By Packaging Type (Glass Bottles, Tins, Plastic Bottles, Others), By Sales Channel (On-Trade, Off-Trade (Retail Offline, Retail Online))
- Food & Beverage
- Oct 2025
- VI0468
- 120
-
UK Alcoholic Drinks Market Statistics and Insights, 2026
- Market Size Statistics
- Alcoholic Drinks in UK is estimated at $ 88.08 Billion.
- The market size is expected to grow to $ 93.89 Billion by 2032.
- Market to register a CAGR of around 0.92% during 2026-32.
- Type Shares
- Beer grabbed market share of 35%.
- Beer to witness a volume CAGR of around 0.71%.
- Competition
- More than 10 companies are actively engaged in producing Alcoholic Drinks in UK.
- Top 5 companies acquired 50% of the market share.
- Asahi Group Holdings Ltd, Grupo Mahou-San Miguel SA, Accolade Wines Ltd, Heineken NV, Molson Coors Brewing Co etc., are few of the top companies.
- Sales Channel
- On-Trade grabbed 53% of the market.
UK Alcoholic Drinks Market Outlook
The UK Alcoholic Drinks market will grow steadily during the forecast period, increasing from an estimated $88.08 billion to $93.89 billion by 2032. On-trade continues to be the top-selling channel at 53% of the market, as end users still cherish premium experiences in bars, pubs, and restaurants. Nonetheless, off-trade will still retain significant relevance driven by affordability, convenience, and popularity of multipacks, private label, and promotions. E-commerce will also continue to increase, especially for niche and premium items, providing end users with more choice and home delivery convenience.
Beer will remain the largest category by volume, growing at an estimated CAGR of about 0.71%. While total volume growth is modest, low and non-alcoholic beers and stout will fuel incremental growth as end users increasingly opt for lower-alcohol beverages in light of health concerns. Premiumisation trends across beer, such as craft and functional products with added vitamins or botanicals, will resonate with end users looking for quality over quantity.
RTDs are predicted to be the most dynamic category, with both alcoholic and non-alcoholic versions gaining from convenience, premiumisation, and changing end users behaviour. Spirit-based RTDs and canned cocktails will continue to appeal to end users wanting indulgence without effort, whilst non-alcoholic RTDs will benefit from the "sober-curious" movement and wider cultural tendencies toward moderation and healthy drinking. Celebrity-endorsed launches and premium ready-to-serve entries are likely to drive category growth.
Spirits will gain from growing end users demand for mixology, premiumization, and new tastes. Tequila, sake, and other new-age spirits will gain wider adoption, with non-alcoholic spirits also growing larger. Functional and health-focussed drinks, together with reformulations spurred by the new alcohol duty system, will drive expansion in lighter and healthier options. The market overall will be dominated by premiumisation, health-focussed consumption, and convenience-based trends, offering opportunity for both global and domestic players.
UK Alcoholic Drinks Market Growth Driver
Health and Wellness Awareness
End users in UK are becoming more health and wellness-oriented, influencing drinking patterns toward moderation and low alcohol. They are also showing greater interest in functional ingredients, non-alcoholic drinks, and beverages that promote wellbeing. The trend influences new product development in products such as low and no-alcohol beer, spirit RTDs, and functional beers that are vitamin- or antioxidant-fortified, enabling brands to cater to more responsible end users.
This emphasis on healthier living drives premiumisation and improved-quality drinking occasions. End users are opting for drinks with natural ingredients, upgraded flavors, and expertly formulated products. Health and wellness-focused brands get a competitive advantage by keeping pace with changing end users tastes, maintaining demand, and fueling growth among Alcoholic Drinks categories.
UK Alcoholic Drinks Market Trend
Premiumisation of Alcoholic Drinks
Premiumisation remains a key driver of the UK Alcoholic Drinks market, with end users increasingly focusing on quality rather than quantity. Brands such as RTDs, functional beers, and cocktails are marketed as indulgent treats, highlighting natural ingredients, richer flavor, and stylish packaging. end users are prepared to spend more on higher-quality drinks and distinctive experiences, allowing brands to differentiate themselves.
This trend is underlined by the increasing need for convenience and lifestyle-driven products. Alcoholic drinks are promoted as premium, ready-to-drink products that marry taste, sophistication, and healthfulness. Consequently, brands are centered on enhancing product perception and providing better experiences to serve quality-conscious, demanding end users.
UK Alcoholic Drinks Market Opportunity
Growth in Non/Low Alcohol and Functional Beverages
The UK Alcoholic Drinks market will be boosted by increasing sober-curious and healthy-beverage end users segments. Sales of non-alcoholic RTDs, low-strength beers, and functional drinks with added vitamins or mood-improving ingredients will grow, providing the opportunity for brands to extend portfolios and reach new end users.
Wellness-oriented beverages, including alcohol-free cocktails, functional beers, and vitamin-enhanced beverages, will provide opportunities for differentiation and premium positioning. Those who invest in product, marketing, and education relating to healthy consumption can seize evolving needs among end users and drive sustained long-term growth in the marketplace.
UK Alcoholic Drinks Market Segmentation Analysis
By Type
- Beer
- Cider/Perry
- RTDs
- Spirits
- Wine
The segment with highest market share under Type segment is beer, which had a share of 35% in the UK alcoholic beverage market. Beer is still popular because it has variety, is affordable, and has an existing end users base. Expansion is mainly being fueled by low and non-beer beers, which are gaining high demand from health-aware and sober-aware shoppers. Stout, headed by Guinness brands, also fueled expansion, indicating that classic styles of beers are still current.
During the forecast period, beer is anticipated to register a volume CAGR of approximately 0.71%. Although total beer volumes are constant, product innovation through non-alcoholic and functional beers, such as vitamin- and mood-boosted beers, will contribute to maintaining market significance. Mid-range and premium beers will persist side by side, appealing to both value-oriented end users and those interested in premium experiences.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under Sales Channel is on-trade With 53% of the UK alcohol beverage market. Pubs, restaurants, and bars are still fundamental channels for premium brands, cocktails, and RTDs, as end users pursue increasingly experience-driven and indulgent over quantity-driven consumption. In spite of challenges ranging from high cost of doing business to closure of pubs, on-trade continues to provide distinctive social environments that drive higher-value transactions.
During the forecast period, on-trade growth will be driven by premiumisation and growing popularity of functional and non-Alcoholic Drinks. end users pay more for quality and convenience, e.g., bar-quality RTDs and crafted cocktails. Though off-trade channels are still important for value purchases, on-trade will continue to share a strong proportion because of its experiential nature and premium product display capabilities.
Top Companies in UK Alcoholic Drinks Market
The top companies operating in the market include Asahi Group Holdings Ltd, Grupo Mahou-San Miguel SA, Accolade Wines Ltd, Heineken NV, Molson Coors Brewing Co, Anheuser-Busch InBev NV, Diageo Plc, Carlsberg A/S, C&C Group Plc, BrewDog plc, etc., are the top players operating in the UK Alcoholic Drinks Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. UK Alcoholic Drinks Market Policies, Regulations, and Standards
4. UK Alcoholic Drinks Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. UK Alcoholic Drinks Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Type
5.2.1.1. Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Cider/Perry- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. RTDs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Spirits- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Wine- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Alcohol Content
5.2.2.1. High- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Medium- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Low- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Flavor
5.2.3.1. Unflavored- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Flavored- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Packaging Type
5.2.4.1. Glass Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Tins- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Plastic Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Sales Channel
5.2.5.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.6. By Competitors
5.2.6.1. Competition Characteristics
5.2.6.2. Market Share & Analysis
6. UK Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. UK Cider/Perry Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. UK Ready-to-Drink Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. UK Spirits Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. UK Wine Market Statistics, 2022-2032F
10.1.Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.1.2. By Quantity Sold in Million Litres
10.2.Market Segmentation & Growth Outlook
10.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
10.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Competitive Outlook
11.1.Company Profiles
11.1.1. Heineken NV
11.1.1.1. Business Description
11.1.1.2. Product Portfolio
11.1.1.3. Collaborations & Alliances
11.1.1.4. Recent Developments
11.1.1.5. Financial Details
11.1.1.6. Others
11.1.2. Molson Coors Brewing Co
11.1.2.1. Business Description
11.1.2.2. Product Portfolio
11.1.2.3. Collaborations & Alliances
11.1.2.4. Recent Developments
11.1.2.5. Financial Details
11.1.2.6. Others
11.1.3. Anheuser-Busch InBev NV
11.1.3.1. Business Description
11.1.3.2. Product Portfolio
11.1.3.3. Collaborations & Alliances
11.1.3.4. Recent Developments
11.1.3.5. Financial Details
11.1.3.6. Others
11.1.4. Diageo Plc
11.1.4.1. Business Description
11.1.4.2. Product Portfolio
11.1.4.3. Collaborations & Alliances
11.1.4.4. Recent Developments
11.1.4.5. Financial Details
11.1.4.6. Others
11.1.5. Carlsberg A/S
11.1.5.1. Business Description
11.1.5.2. Product Portfolio
11.1.5.3. Collaborations & Alliances
11.1.5.4. Recent Developments
11.1.5.5. Financial Details
11.1.5.6. Others
11.1.6. Asahi Group Holdings Ltd
11.1.6.1. Business Description
11.1.6.2. Product Portfolio
11.1.6.3. Collaborations & Alliances
11.1.6.4. Recent Developments
11.1.6.5. Financial Details
11.1.6.6. Others
11.1.7. Grupo Mahou-San Miguel SA
11.1.7.1. Business Description
11.1.7.2. Product Portfolio
11.1.7.3. Collaborations & Alliances
11.1.7.4. Recent Developments
11.1.7.5. Financial Details
11.1.7.6. Others
11.1.8. Accolade Wines Ltd
11.1.8.1. Business Description
11.1.8.2. Product Portfolio
11.1.8.3. Collaborations & Alliances
11.1.8.4. Recent Developments
11.1.8.5. Financial Details
11.1.8.6. Others
11.1.9. C&C Group Plc
11.1.9.1. Business Description
11.1.9.2. Product Portfolio
11.1.9.3. Collaborations & Alliances
11.1.9.4. Recent Developments
11.1.9.5. Financial Details
11.1.9.6. Others
11.1.10. BrewDog plc
11.1.10.1. Business Description
11.1.10.2. Product Portfolio
11.1.10.3. Collaborations & Alliances
11.1.10.4. Recent Developments
11.1.10.5. Financial Details
11.1.10.6. Others
12. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Type |
|
| By Alcohol Content |
|
| By Flavor |
|
| By Packaging Type |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
Partnering With Industry Leaders to Drive Growth
Our mission is to deliver intelligence that matters. By combining data, analysis, and industry expertise, we enable organizations to make smarter, faster, and more impactful decisions. Whether it’s a Fortune 500 company or a high-growth startup, businesses trust us to provide clarity in an ever-evolving marketplace.
