
UAE Leisure & Business Travel Booking Market Report: Trends, Growth and Forecast (2026-2032)
By Travel Sales Type (Leisure Travel, Business Travel), By Booking Channel (Offline Booking, Online Booking), By Booking Method (Travel Intermediaries, Direct Suppliers)
- ICT
- Oct 2025
- VI0407
- 120
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UAE Leisure & Business Travel Booking Market Statistics and Insights, 2026
- Market Size Statistics
- Leisure & Business Travel Booking in UAE is estimated at $ 12.21 Billion.
- The market size is expected to grow to $ 16.24 Billion by 2032.
- Market to register a CAGR of around 4.16% during 2026-32.
- Travel Sales Type Shares
- Leisure Travel grabbed market share of 80%.
- Competition
- UAE Leisure & Business Travel Booking Market is currently being catered to by more than 20 companies.
- Top 5 companies acquired 30% of the market share.
- Kanoo Travel, Orient Travel & Tourism Agency LLC, Seera Group, Booking.com BV, SNTTA Emir Tours etc., are few of the top companies.
- Booking Channel
- Online Booking grabbed 65% of the market.
UAE Leisure & Business Travel Booking Market Outlook
UAE Leisure & Business Travel Booking market is approximately $12.21 billion and shall extend to $16.24 billion by 2032. The market is dominated by online booking with a 65% market share topped by players like Booking.com, which continues to lead the travel intermediaries space. These, along with other important players such as SNTTA Emir Tours, Cleartrip Travel Services, Abu Dhabi Travel Bureau, and Sharaf Travel Services, all play their part in a fragmented but competitive market landscape. The smaller operators have a combined retail value share of more than 40%, an indication of the dynamic and diverse UAE travel booking market.
Experiential travel is a strong growth force in the UAE. Travelers are looking increasingly for offbeat, immersive, and cultural experiences instead of run-of-the-mill sightseeing. This is remolding travel packages, with websites providing personalized choices like food tours, adventure excursions, and wellness retreats. Experiential travel is also encouraging flexibility in booking options, which enables end users to personalize itineraries according to personal interest and choice.
Loyalty and rewards programmes will gain more prominence in determining end user loyalty. Compelling rewards, such as discounts, upgrades, and special experiences, will feature prominently in driving repeat business. Travel operators that offer user-friendly and adaptable loyalty systems will be best positioned to cultivate loyalty and stay ahead in a highly competitive market.
Multichannel booking services are likely to become more significant during the forecast period. end users prefer to switch effortlessly between online, mobile, and in-person channels, balancing convenience with individualized service. Mobile apps are becoming the hub for travel planning, allowing on-the-move booking, instant access to real-time updates, and instant end user support. Travel companies that seamlessly consolidate multichannel services and digital tools will be in a good position to exploit growth and grow end user satisfaction in the UAE market.
UAE Leisure & Business Travel Booking Market Growth Driver
Experiential Travel Driving Market Growth
UAE travelers are seeking more than just traditional sightseeing, and they are looking for deeper and more immersive experiences. Experiential travel has therefore emerged as a major driver of market growth as end users become increasingly interested in travel packages that emphasize local culture, adventure, food and wine, and wellness retreats, a trend indicative of a move towards more individualized and meaningful journeys.
This shift in end user demand fuels innovation in travel products, as providers respond to offer more culturally rich and distinctive experiences. Through customization to offer deeper and more memorable vacations, travel intermediaries gain greater end user satisfaction and loyalty. The experiential travel trend continues to grow the market, fostering product diversity and enabling continued growth for the leisure and business travel booking segment.
UAE Leisure & Business Travel Booking Market Trend
Rise of Multichannel Booking
Even as online bookings are on the rise in the UAE, end users are placing greater importance on a frictionless multichannel experience that blends online, mobile, and face-to-face interactions. Travelers enjoy the ease of digital tools supplemented with the personalized service provided through direct human interaction. Most start off with researching possibilities online, comparing prices, reading reviews, and planning their trips before making bookings through various touchpoints.
Mobile applications are at the center of this trend as they enable travelers to book online while on the move, get real-time information, and instant end user care. With end users persistently looking for flexible and customized traveling experiences, multichannel booking becomes a necessity for travel agencies to provide end user satisfaction, loyalty, and stay competitive in the UAE market. This trend elucidates the manner in which personalization and convenience shape booking behaviors.
UAE Leisure & Business Travel Booking Market Opportunity
Rising Significance of Loyalty and Rewards Programmes
There is a growing importance of loyalty and rewards programmes within the UAE travel sector. In a world where competition is increasing, travel businesses can retain and gain end users by providing flexible programmes with discounts, upgrades, and special experiences. Such programmes allow intermediaries to differentiate themselves in a saturated market while appealing to travellers seeking added benefits and tailored offers.
By introducing simple-to-use reward schemes that can be redeemed in a broad category of services, businesses can foster repeat transactions and establish long-term end user loyalty. Such programs offer travel intermediaries an important business opportunity to build stronger relationships with end users, create more engagement, and gain a competitive advantage in the UAE's leisure and business travel booking market.
UAE Leisure & Business Travel Booking Market Segmentation Analysis
By Travel Sales Type
- Leisure Travel
- Business Travel
The segment with highest market share under Travel Sales Type is Leisure Travel, with a 80% market share. United Arab Emirates' leisure tourists are increasingly looking for experiential travel and prefer rich and immersive experiences over classic sightseeing. The travel packages are being restructured to feature offbeat local experiences, adventure activities, food tours, and wellness retreats, as per the individual's choice.
Business travel is still a key segment but represents a smaller share of the market. Tailored services and flexible options, provided by companies, position them to be able to capture repeat travellers. The focus on rewards programmes and loyalty further enhances end user retention, and hence leisure travellers are the key driver of booking activity in the area.
By Booking Channel
- Offline Booking
- Online Booking
The segment with highest market share under the Booking Channel with 65% of the market is Online Booking. Online channels, with market leaders like Booking.com and other important intermediaries, control travel bookings in the United Arab Emirates. end users increasingly initiate their travel arrangements online, searching, comparing prices, reading reviews, and personalising their experiences before finalising bookings.
Mobile applications and multichannel capabilities are also becoming increasingly significant, enabling travellers to move easily between online, mobile, and in-branch bookings. That convenience speaks to the contemporary traveller's expectations of convenience and tailored service. Travel businesses with an emphasis on multichannel capability and responsive websites are well placed to gain market share and client loyalty.
Top Companies in UAE Leisure & Business Travel Booking Market
The top companies operating in the market include Kanoo Travel, Orient Travel & Tourism Agency LLC, Seera Group, Booking.com BV, SNTTA Emir Tours, Cleartrip Travel Services Pte Ltd, Abu Dhabi Travel Bureau, Sharaf Travel Services LLC, Musafir.com, Expedia FZ LLC, etc., are the top players operating in the UAE Leisure & Business Travel Booking Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. UAE Leisure & Business Travel Booking Market Policies, Regulations, and Standards
4. UAE Leisure & Business Travel Booking Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. UAE Leisure & Business Travel Booking Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1. By Travel Sales Type
5.2.1.1. Leisure Travel- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Business Travel- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Booking Channel
5.2.2.1. Offline Booking- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Online Booking- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Booking Method
5.2.3.1. Travel Intermediaries- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Direct Suppliers- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. UAE Leisure Travel Booking Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1. By Travel Sales Type- Market Insights and Forecast 2022-2032, USD Million
6.2.1.1. Leisure Air Travel- Market Insights and Forecast 2022-2032, USD Million
6.2.1.2. Leisure Car Rental- Market Insights and Forecast 2022-2032, USD Million
6.2.1.3. Leisure Cruise- Market Insights and Forecast 2022-2032, USD Million
6.2.1.4. Leisure Experiences and Attractions- Market Insights and Forecast 2022-2032, USD Million
6.2.1.5. Leisure Lodging- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Booking Channel- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Booking Method- Market Insights and Forecast 2022-2032, USD Million
7. UAE Business Travel Booking Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1. By Travel Sales Type- Market Insights and Forecast 2022-2032, USD Million
7.2.1.1. Business Air Travel- Market Insights and Forecast 2022-2032, USD Million
7.2.1.2. Business Car Rental- Market Insights and Forecast 2022-2032, USD Million
7.2.1.3. Business Lodging- Market Insights and Forecast 2022-2032, USD Million
7.2.1.4. Others- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Booking Channel- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Booking Method- Market Insights and Forecast 2022-2032, USD Million
8. Competitive Outlook
8.1. Company Profiles
8.1.1. Booking.com BV
8.1.1.1. Business Description
8.1.1.2. Service Portfolio
8.1.1.3. Collaborations & Alliances
8.1.1.4. Recent Developments
8.1.1.5. Financial Details
8.1.1.6. Others
8.1.2. SNTTA Emir Tours
8.1.2.1. Business Description
8.1.2.2. Service Portfolio
8.1.2.3. Collaborations & Alliances
8.1.2.4. Recent Developments
8.1.2.5. Financial Details
8.1.2.6. Others
8.1.3. Cleartrip Travel Services Pte Ltd
8.1.3.1. Business Description
8.1.3.2. Service Portfolio
8.1.3.3. Collaborations & Alliances
8.1.3.4. Recent Developments
8.1.3.5. Financial Details
8.1.3.6. Others
8.1.4. Abu Dhabi Travel Bureau
8.1.4.1. Business Description
8.1.4.2. Service Portfolio
8.1.4.3. Collaborations & Alliances
8.1.4.4. Recent Developments
8.1.4.5. Financial Details
8.1.4.6. Others
8.1.5. Sharaf Travel Services LLC
8.1.5.1. Business Description
8.1.5.2. Service Portfolio
8.1.5.3. Collaborations & Alliances
8.1.5.4. Recent Developments
8.1.5.5. Financial Details
8.1.5.6. Others
8.1.6. Kanoo Travel
8.1.6.1. Business Description
8.1.6.2. Service Portfolio
8.1.6.3. Collaborations & Alliances
8.1.6.4. Recent Developments
8.1.6.5. Financial Details
8.1.6.6. Others
8.1.7. Orient Travel & Tourism Agency LLC
8.1.7.1. Business Description
8.1.7.2. Service Portfolio
8.1.7.3. Collaborations & Alliances
8.1.7.4. Recent Developments
8.1.7.5. Financial Details
8.1.7.6. Others
8.1.8. Seera Group
8.1.8.1. Business Description
8.1.8.2. Service Portfolio
8.1.8.3. Collaborations & Alliances
8.1.8.4. Recent Developments
8.1.8.5. Financial Details
8.1.8.6. Others
8.1.9. Musafir.com
8.1.9.1. Business Description
8.1.9.2. Service Portfolio
8.1.9.3. Collaborations & Alliances
8.1.9.4. Recent Developments
8.1.9.5. Financial Details
8.1.9.6. Others
8.1.10. Expedia FZ LLC
8.1.10.1. Business Description
8.1.10.2. Service Portfolio
8.1.10.3. Collaborations & Alliances
8.1.10.4. Recent Developments
8.1.10.5. Financial Details
8.1.10.6. Others
9. Disclaimer
Segment | Sub-Segment |
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By Travel Sales Type |
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By Booking Channel |
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By Booking Method |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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