Singapore Beer Market Report: Trends, Growth and Forecast (2026-2032)
Product Type (Dark Beer (Ale, Sorghum Beer, Weissbier/Weizen/Wheat Beer), Lager (Flavoured/Mixed Lager, Standard Lager (Premium Lager (Domestic Premium Lager, Imported Premium Lager), Mid-Priced Lager (Domestic Mid-Priced Lager, Imported Mid-Priced Lager), Economy Lager (Domestic Economy Lager, Imported Economy Lager))), Non/Low Alcohol Beer (Low Alcohol Beer, Non Alcoholic Beer), Stout, Others (Porter, Malt etc.)), Production (Macro Brewery, Micro Brewery, Craft Brewery), Packaging Type (Bottles, Cans, Others), Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Feb 2026
- VI0677
- 125
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Singapore Beer Market Statistics and Insights, 2026
- Market Size Statistics
- Beer in Singapore is estimated at USD 2.53 billion.
- The market size is expected to grow to USD 3 billion by 2032.
- Market to register a cagr of around 2.46% during 2026-32.
- Product Type Shares
- Lager grabbed market share of 85%.
- Lager to witness a volume cagr of around 1.63%.
- Competition
- More than 15 companies are actively engaged in producing beer in Singapore.
- Top 5 companies acquired around 75% of the market share.
- MayBev Pte Ltd; Pokka Corp (S) Pte Ltd; House of Amber Nectar Pte Ltd; Asia Pacific Breweries Ltd; Carlsberg (S) Pte Ltd etc., are few of the top companies.
- Sales Channel
- On-trade grabbed 80% of the market.
Singapore Beer Market Outlook
Singapore beer market is worth $2.53 billion in 2025 and is likely to reach $3 billion by 2032 at a CAGR of around 2.46% from 2026–2032. The market will be led by stabilizing end user sentiment, improving incrementally in ability to spend, and sustained interest for premium, innovative, and experience beers. Festivals, events, and social gatherings are also most likely to keep beer socially relevant, and innovation in taste, packaging, and experience will drive end user engagement. Off-trade channels, which account for 80% of the market, will remain the dominant mode of distribution, supported by supermarkets, convenience stores, and modern retail outlets providing extensive offerings and ease of access.
Lager, which holds 85% market share, will remain the predominating category of beer, with volume CAGR of approximately 1.63%. Mid-range lagers such as Tiger will continue to dominate mainstream drinking, offering value with high brand status. Premium imported lagers such as Corona, Stella Artois, and Asahi Super Dry will see stable demand, primarily through on-trade outlets. Craft and flavoured/mixed lagers will pick up among younger drinkers looking for novelty and expressive drinking occasions, building diversity in the category.
Non/low alcohol beer is anticipated to keep growing dynamically, driven by health and responsible consumption habits. End users are adopting flexible consumption behaviors, alternation between alcoholic, low alcohol, and alcohol-free offerings. Expansion of this category will also be driven by the launch of flavored types, new-age brews, and enhanced festival and off-trade visibility, keeping up with evolving life style values.
Premiumisation will be a key strategy among both international and local players. end users will continue to seek out artisanal quality, rich flavor profiles, and culturally relevant experiences. Innovative and experiential programs, such as limited releases, collaboration brews, and novel packaging, will contribute to brand differentiation and engagement. Individually and collectively, these will drive frequent and high-growth expansion in Singapore beer market.
Singapore Beer Market Growth DriverGreater end user Engagement through Product Offerings
Singapore beer brands head end user engagement with new product extensions, fresh flavors, and experiential campaigns. Promotions like new packaging, festival tie-ins, and experience marketing appeal to younger and fashion-conscious end users. These actions stimulate trial, repeat purchase, and increase brand affinity.
Market leaders invest in expanding their portfolios to meet evolving end user taste, from heritage lagers to flavor and craft segments. Through continuous newness creation and engaging promotions, beer brands remain top of mind, remain modern and appeal to an emotional level with end users, fueling sustained growth in the competitive Singapore market.
Singapore Beer Market TrendGrowing Trend of Flavoured and Artistic Beers
End users in Singapore are seek flavoured, blended, and craft beers with unique taste profiles and experiential qualities. Products combining domestic and international tastes and culturally relevant innovations resonate with millennial and Gen Z end users that seek novelty and social connection.
It drives experimentation and diversification within beer portfolios, encouraging brands to introduce limited-edition variants, new packaging, and experience-focused campaigns. Beer consumption becomes more expressive and trend-led, influencing overall market growth and guiding future product direction.
Singapore Beer Market OpportunityPremiumisation and Experiential Consumption
Premiumisation will have strong growth prospects for the beer market in Singapore. end users will seek increasingly artisan quality, more advanced taste, and culturally resonant experiences and, therefore, premium and craft products will be highly attractive.
Experiential consumption, through festivals, bar activations, and experiential campaigns, will assist in building brand loyalty and allow players to differentiate themselves based on what they offer. High-quality offerings coupled with engaging experiences will assist brands in gaining a larger share of the trend-led market and maintain their growth in the ensuing years.
Singapore Beer Market Segmentation Analysis
By Product Type
- Dark Beer
- Lager
- Non/Low Alcohol Beer
- Stout
The segment with highest market share under Product Type is Lager, owning about 85% of the market. Lager is most in demand with its widespread coverage across premium, mid-range, and economy segments and appropriate appeal to diverse end user bases. Mid-range local lager such as Tiger continues to resonate with mainstream end users with its ideal balance of affordability and quality. Premium imported lagers appeal to sophisticated end users in pursuit of international labels and high-end taste experiences.
Lager will maintain its leading position throughout the forecast period with a volume CAGR of around 1.63%. Growth will be fuelled by continuous innovation in flavour, pack, and non/low alcohol variants, together with increasing popularity for craft and flavoured/mixed lagers. These developments will position lager as the corner-stone of Singapore's beer market.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under Sales Channel is On-Trade with a share of approximately 80%. On-trade is the preferred channel for Singaporeans owing to their strong cultural affinity for social drinking and experiential consumption. Bars, pubs, rooftop establishments, and hawker centres remain the hotspots, providing a prospect for premium, craft, and flavour-based beers. The channel takes advantage of events in lifestyle, festivals, and experiential campaigns that enhance brand interaction and drive trial, repeat buy, and social sharing.
On-trade will continue to dominate due to sustained investment in premiumisation, cutting-edge flavors, and limited-time releases. Younger adults, particularly millennials and Generation Z, will increasingly desire novelty, social experiences, and culturally appropriate offerings. On-trade will be resilient despite economic pressures due to Singapore's nightlife activity, tourist recovery, and experiential draw of expertly curated beer portfolios
List of Companies Covered in Singapore Beer Market
The companies listed below are highly influential in the Singapore beer market, with a significant market share and a strong impact on industry developments.
- MayBev Pte Ltd
- Pokka Corp (S) Pte Ltd
- House of Amber Nectar Pte Ltd
- Asia Pacific Breweries Ltd
- Carlsberg (S) Pte Ltd
- Anheuser-Busch InBev NV
- Pacific Beverages Pte Ltd
- Qingdao Brewery (S) Pte Ltd
- Yen Investments Pte Ltd
- LHA Food & Beverages Pte Ltd
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Singapore Beer Market Policies, Regulations, and Standards
4. Singapore Beer Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Singapore Beer Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Dark Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Ale- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Sorghum Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Weissbier/Weizen/Wheat Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Flavoured/Mixed Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Standard Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.1. Domestic Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.2. Imported Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.1. Domestic Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.2. Imported Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.1. Domestic Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.2. Imported Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Non/Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Non Alcoholic Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Stout- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Others (Porter, Malt etc.) - Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Production
5.2.2.1. Macro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Micro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Craft Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Packaging Type
5.2.3.1. Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Cans- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Singapore Dark Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Production- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Singapore Lager Beer Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Production- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Singapore Non/Low Alcohol Beer Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1.By Production- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Singapore Stout Beer Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.1.2.By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1.By Production- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Asia Pacific Breweries Ltd
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Carlsberg (S) Pte Ltd
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Anheuser-Busch InBev NV
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Pacific Beverages Pte Ltd
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Qingdao Brewery (S) Pte Ltd
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. MayBev Pte Ltd
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Pokka Corp (S) Pte Ltd
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. House of Amber Nectar Pte Ltd
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Yen Investments Pte Ltd
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. LHA Food & Beverages Pte Ltd
10.1.10.1.Business Description
10.1.10.2.Product Portfolio
10.1.10.3.Collaborations & Alliances
10.1.10.4.Recent Developments
10.1.10.5.Financial Details
10.1.10.6.Others
11. Disclaimer
| Segment | Sub-Segment |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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