
Philippines Leisure & Business Travel Booking Market Report: Trends, Growth and Forecast (2026-2032)
By Travel Sales Type (Leisure Travel, Business Travel), By Booking Channel (Offline Booking, Online Booking), By Booking Method (Travel Intermediaries, Direct Suppliers)
- ICT
- Oct 2025
- VI0399
- 110
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Philippines Leisure & Business Travel Booking Market Statistics and Insights, 2026
- Market Size Statistics
- Leisure & Business Travel Booking in Philippines is estimated at $ 15.95 Billion.
- The market size is expected to grow to $ 21.65 Billion by 2032.
- Market to register a CAGR of around 4.46% during 2026-32.
- Travel Sales Type Shares
- Leisure Travel grabbed market share of 95%.
- Competition
- Philippines Leisure & Business Travel Booking Market is currently being catered to by more than 15 companies.
- Top 5 companies acquired 25% of the market share.
- Marsman Drysdale Travel Inc, Transnational Diversified Group, Trip.com Group Ltd, Klook Travel Technology Ltd, Booking.com BV etc., are few of the top companies.
- Booking Channel
- Offline Booking grabbed 55% of the market.
Philippines Leisure & Business Travel Booking Market Outlook
The Philippines Leisure & Business Travel Booking market is worth $15.95 billion and is projected to grow to $21.65 billion by 2032. Expansion is fueled by solid post-pandemic "revenge travel" demand, with domestic and international bookings both growing. Local tourism also enjoys an increase in mobility, with popular out-of-home destinations being Vietnam, Japan, Hong Kong, Türkiye, Spain, and Portugal. Offline bookings continue to hold sway within the market, with 55% of sales reflecting the continued value of traditional travel agencies.
Conventional travel agencies are making a comeback, as most travellers are looking for personalization for intricate trips and group packages. Their understanding of dealing with travel, tours, and tailored packages makes them especially suitable for varied traveller demands. Organisations like PHILTOA also illustrate how conventional players are evolving by working with online agencies through B2B websites, allowing them to stay competitive in the changing booking environment.
Meanwhile, travel bookings are being rewritten by digitalisation. Online travel agencies (OTAs) also sustain strong sales traction with convenience and innovation. Services such as Viber, Agoda with instalment payment options, and indigenous innovations like Happy Hotels and SigeGo are increasing choices for tech-literate and price-sensitive travellers. State-backed initiatives such as the hop-on hop-off bus tour at Makati and Grab's tourism alliances also underpin the transition toward barrier-free, digitally unified travel experiences.
In the future, the market will experience a balance between offline and online segments. Legacy agencies will still cater to travellers who want personal advice and security, while online sites will appeal to younger, more independent travelers. Hotels are also competing directly with OTAs using exclusive deals, making it a fiercer competition. All these trends indicate gradual growth, driven by innovation, alliances, and changing end user behavior.
Philippines Leisure & Business Travel Booking Market Growth Driver
Personalised Services by Legacy Travel Agencies
The revival of traditional travel agencies fuels market growth since they provide customized assistance that guides tourists to choose from complicated itineraries. Most end users in the Philippiness use these agencies instead of the internet because they can deal with groups of people traveling, transportation, and other ancillary services. This hands-on touch makes the journey easier and increases end user satisfaction.
Conventional agencies are also instrumental in filling the gap between offline and online channels through partnerships with OTAs through B2B platforms. Through integrating expert advice with exposure to digital tools, they handle varied travel requirements successfully. This customized support helps build confidence, invites repeat purchases, and establishes the value proposition of traditional agencies, thus making them a major driver of growth for the leisure and business travel booking space.
Philippines Leisure & Business Travel Booking Market Challenge
Strict Visa Rules Affecting Tourism Growth
Even as optimism abounds, strict visa policies remain to hinder inbound travel. Major markets like China must meet extra requirements, such as certificates of social insurance, to help differentiate bonafide tourists from potential threats. This measure, though, also tackles the growing problem of fake submissions by applicants, which has seen a major chunk of applications be rejected.
Consequently, these issues are hindering the long-term recovery of tourism and bookings. Large numbers of rejected applications lower total tourist inflows, directly affecting leisure and business travel demand. In order to resist this, travel agencies must remain agile, diversifying and venturing into other source markets. This flexibility is crucial in reducing downturns and maintaining growth in spite of the continuous regulatory obstacles
Philippines Leisure & Business Travel Booking Market Trend
Rise of Digital Super Apps
Online intermediaries continue to enjoy robust sales through convenience for tech-savvy travelers, as innovations in booking channels dictate the shape of the travel market. Viber and similar platforms are transforming into digital super apps, enabling end users to explore and book more than 1.2 million hotels globally using the Booking Chat Extension. Hotel reviews in millions enable end users to make better-informed choices, with integrated features such as YouTube Chat Extension enabling users to explore visually before they book.
Viber also facilitates connections through services such as Viber Out, providing affordable international calls and adjustable credit schemes. In the not-too-distant future, Filipinos will be able to make reservations and payments on the platform itself. This consolidation of several services onto a single platform illustrates the way digital super apps are revolutionizing travel planning, bringing convenience, access to several services, and interaction in one integrated system.
Philippines Leisure & Business Travel Booking Market Opportunity
Growth of Localised Travel Platforms
Continued advancements in digital technology are propelling bookings growth in the Philippiness, aided by platforms dedicated to local market requirements. For instance, the entry of Happy Hotels in April 2023 offers a holiday booking platform specifically created for Filipino travelers and local entrepreneurs. By enabling local companies to widen their exposure and reach more end users, such platforms meet special market requirements that international OTAs cannot fully meet.
Localised platforms such as Happy Hotels serve as one of the major drivers for the market by making use of end-to-end understanding of local tastes and demands. This helps them effectively compete with international players, provide greater accessibility to tourists and businesses, and contribute towards overall growth of the Philippiness' leisure and business travel booking market.
Philippines Leisure & Business Travel Booking Market Segmentation Analysis
By Travel Sales Type
- Leisure Travel
- Business Travel
The segment with highest market share under Travel Sales Type is Leisure Travel, holding a 95% market share. It is fueled by the strong post-pandemic end user demand for international and domestic travel, commonly labeled as "revenge travel." Top-of-mind outbound destinations among Filipinos are Vietnam, Japan, Hong Kong, Türkiye, Spain, and Portugal, highlighting the high end user interest in leisure activities upon the removal of restrictions.
Such a high proportion of Leisure Travel is also underlined by the changing role of conventional travel agencies, which continue to be valid because of their personal handling of involved itineraries, group travel, and ancillary requirements. Meanwhile, online platforms and OTAs persist to address tech-oriented end users, while local technology such as Happy Hotels and services such as SigeGo and Viber expand the facilitation and range of leisure-oriented bookings.
By Booking Channel
- Offline Booking
- Online Booking
The segment with highest market share under Booking Channel is Offline Booking, which accounted for 55% of the market. This dominant position follows the return of conventional travel agencies to popularity in the Philippiness, given that most travelers increasingly appreciate having personal help manage group bookings, transportation, and excursions—features online sites cannot adequately offer. This choice denotes the confidence and assistance end users still put in offline channels.
Offline Booking is also supported by initiatives of associations like PHILTOA, promoting the agencies' key role in satisfying varied travel requirements. Although OTAs continue to compete with new digital attributes, such as Viber's bundling of booking and paying capabilities, the offline channel continues to hold its position. Co-operation between conventional agencies and OTAs via B2B platforms also helps to continue offline sales' momentum in the changing travel scenario.
Top Companies in Philippines Leisure & Business Travel Booking Market
The top companies operating in the market include Marsman Drysdale Travel Inc, Transnational Diversified Group, Trip.com Group Ltd, Klook Travel Technology Ltd, Booking.com BV, Trinusa Travelindo PT, Rajah Travel Corp, Rakso Air Travel & Tours Inc, Northstar International Travel Inc, Expedia Group Inc, etc., are the top players operating in the Philippines Leisure & Business Travel Booking Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Philippines Leisure & Business Travel Booking Market Policies, Regulations, and Standards
4. Philippines Leisure & Business Travel Booking Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Philippines Leisure & Business Travel Booking Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1. By Travel Sales Type
5.2.1.1. Leisure Travel- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Business Travel- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Booking Channel
5.2.2.1. Offline Booking- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Online Booking- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Booking Method
5.2.3.1. Travel Intermediaries- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Direct Suppliers- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. Philippines Leisure Travel Booking Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1. By Travel Sales Type- Market Insights and Forecast 2022-2032, USD Million
6.2.1.1. Leisure Air Travel- Market Insights and Forecast 2022-2032, USD Million
6.2.1.2. Leisure Car Rental- Market Insights and Forecast 2022-2032, USD Million
6.2.1.3. Leisure Cruise- Market Insights and Forecast 2022-2032, USD Million
6.2.1.4. Leisure Experiences and Attractions- Market Insights and Forecast 2022-2032, USD Million
6.2.1.5. Leisure Lodging- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Booking Channel- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Booking Method- Market Insights and Forecast 2022-2032, USD Million
7. Philippines Business Travel Booking Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1. By Travel Sales Type- Market Insights and Forecast 2022-2032, USD Million
7.2.1.1. Business Air Travel- Market Insights and Forecast 2022-2032, USD Million
7.2.1.2. Business Car Rental- Market Insights and Forecast 2022-2032, USD Million
7.2.1.3. Business Lodging- Market Insights and Forecast 2022-2032, USD Million
7.2.1.4. Others- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Booking Channel- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Booking Method- Market Insights and Forecast 2022-2032, USD Million
8. Competitive Outlook
8.1. Company Profiles
8.1.1. Klook Travel Technology Ltd
8.1.1.1. Business Description
8.1.1.2. Service Portfolio
8.1.1.3. Collaborations & Alliances
8.1.1.4. Recent Developments
8.1.1.5. Financial Details
8.1.1.6. Others
8.1.2. Booking.com BV
8.1.2.1. Business Description
8.1.2.2. Service Portfolio
8.1.2.3. Collaborations & Alliances
8.1.2.4. Recent Developments
8.1.2.5. Financial Details
8.1.2.6. Others
8.1.3. Trinusa Travelindo PT
8.1.3.1. Business Description
8.1.3.2. Service Portfolio
8.1.3.3. Collaborations & Alliances
8.1.3.4. Recent Developments
8.1.3.5. Financial Details
8.1.3.6. Others
8.1.4. Rajah Travel Corp
8.1.4.1. Business Description
8.1.4.2. Service Portfolio
8.1.4.3. Collaborations & Alliances
8.1.4.4. Recent Developments
8.1.4.5. Financial Details
8.1.4.6. Others
8.1.5. Rakso Air Travel & Tours Inc
8.1.5.1. Business Description
8.1.5.2. Service Portfolio
8.1.5.3. Collaborations & Alliances
8.1.5.4. Recent Developments
8.1.5.5. Financial Details
8.1.5.6. Others
8.1.6. Marsman Drysdale Travel Inc
8.1.6.1. Business Description
8.1.6.2. Service Portfolio
8.1.6.3. Collaborations & Alliances
8.1.6.4. Recent Developments
8.1.6.5. Financial Details
8.1.6.6. Others
8.1.7. Transnational Diversified Group
8.1.7.1. Business Description
8.1.7.2. Service Portfolio
8.1.7.3. Collaborations & Alliances
8.1.7.4. Recent Developments
8.1.7.5. Financial Details
8.1.7.6. Others
8.1.8. Trip.com Group Ltd
8.1.8.1. Business Description
8.1.8.2. Service Portfolio
8.1.8.3. Collaborations & Alliances
8.1.8.4. Recent Developments
8.1.8.5. Financial Details
8.1.8.6. Others
8.1.9. Northstar International Travel Inc
8.1.9.1. Business Description
8.1.9.2. Service Portfolio
8.1.9.3. Collaborations & Alliances
8.1.9.4. Recent Developments
8.1.9.5. Financial Details
8.1.9.6. Others
8.1.10. Expedia Group Inc
8.1.10.1. Business Description
8.1.10.2. Service Portfolio
8.1.10.3. Collaborations & Alliances
8.1.10.4. Recent Developments
8.1.10.5. Financial Details
8.1.10.6. Others
9. Disclaimer
Segment | Sub-Segment |
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By Travel Sales Type |
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By Booking Channel |
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By Booking Method |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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