Netherlands Alcoholic Drinks Market Report: Trends, Growth and Forecast (2026-2032)
By Type (Beer, Cider/Perry, RTDs, Spirits, Wine), By Alcohol Content (High, Medium, Low), By Flavor (Unflavored, Flavored), By Packaging Type (Glass Bottles, Tins, Plastic Bottles, Others), By Sales Channel (On-Trade, Off-Trade (Retail Offline, Retail Online))
- Food & Beverage
- Oct 2025
- VI0455
- 130
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Netherlands Alcoholic Drinks Market Statistics and Insights, 2026
- Market Size Statistics
- Alcoholic Drinks in Netherlands is estimated at $ 18.13 Billion.
- The market size is expected to grow to $ 19.92 Billion by 2032.
- Market to register a CAGR of around 1.35% during 2026-32.
- Type Shares
- Beer grabbed market share of 55%.
- Beer to witness a volume CAGR of around 0.45%.
- Competition
- More than 10 companies are actively engaged in producing Alcoholic Drinks in Netherlands.
- Top 5 companies acquired 60% of the market share.
- Grands Chais de France SA, Les, Warsteiner Brauerei Haus Cramer GmbH & Co KG, Duvel Moortgat NV, Heineken NV, Anheuser-Busch InBev NV etc., are few of the top companies.
- Sales Channel
- On-Trade grabbed 60% of the market.
Netherlands Alcoholic Drinks Market Outlook
The Netherlands Alcoholic Drinks Market, worth USD 18.13 billion in 2025, is anticipated to reach USD 19.92 billion by 2032, indicating modest growth with changing end users preferences. The market is challenged by increased taxation, increasing costs, and heightened health awareness, which together have lowered overall alcohol consumption. end users are moving away from mass consumption towards moderation, preferring fewer but better-quality drinks.
Beer is still the largest category, though volumes are coming under pressure as younger adults cut lager consumption. The category is predicted to see a volume CAGR of approximately 0.45% over 2032, boosted in part by premium and non/low-alcohol beers. Spirits and cocktails remain increasingly popular, and prosecco and cava sparkling wines draw end users seeking seasonally and premium options. Conversely, Ready-to-Drink is the most vibrant segment, led by pioneering local hard seltzer brands and social media-promoted heavy marketing to young adults.
Growth in low- and non-alcoholic beverages is transforming the market. Non-alcoholic wine and ale are enjoying better product quality and increasing acceptance, although tax increases have been implemented in the recent past. Most of the leading players are making investments in new technology and product development in order to capture the needs of the end users for healthier alternatives. Concurrently, competition from other alternative drinks such as kombucha and soft adult beverages is rising.
In terms of distribution, the on-trade accounted for 60% of sales in 2024, with bars and restaurants playing a vital role in shaping trends, especially for cocktails and RTDs. Supermarkets remain dominant in off-trade sales, particularly for beer and wine, while retail e-commerce is growing steadily due to convenience, albeit from a small base. In total, the market should experience slow but sure growth, driven by premiumisation, innovation in low- and no-alcohol products, and sustained dynamism in Ready-to-Drink.
Netherlands Alcoholic Drinks Market Growth Driver
Health-Conscious Consumption
End users in Netherlands are becoming increasingly health-conscious about the impact of alcohol on wellbeing, which has a major impact on how much they drink. Many are opting to drink less or abstain. This emphasis on health continues to drive demand for low-strength and non-alcoholic drinks, promoting moderation and sensible consumption. end users are also turning to premium and high-end products, not gulping down huge amounts of mass products.
This shift in behavior is most evident in young adults who link heavy drinking with negative health and fitness consequences. Older end usrs are also turning away from frequent beer drinking, opting for premium lagers or ales. Overall, increasing health awareness functions as the primary force in determining the consumption behavior and potential development of the alcoholic beverages market in the Netherlands.
Netherlands Alcoholic Drinks Market Trend
Premium and Quality Shift
Netherlands end users are shifting from mass-consumed alcoholic beverages towards high-quality and premium ones. Beer consumption, while in volume decline, is instead picking up for premium ales, lagers, spirits, cocktails, and sparkling wines. End users now want fewer but superior drinks instead of huge quantities of regular products.
This trend can also be observed in the trend of Ready-to-Drink beverages, which are positioned as trendy and modern options. end users are attracted to new and innovative tastes and products that provide different experiences. In general, the emphasis on quality, exclusivity, and new experiences drives consumption habits and guides future product launches in the market.
Netherlands Alcoholic Drinks Market Opportunity
Development of Non-Alcoholic and Low-Alcohol Products
The Netherlands alcoholic drinks market offers substantial opportunities in non-alcoholic and low-alcohol segments. Production technology improvements have enhanced the flavor and quality of these products, making them more desirable to end users. Firms can use this trend to create new product lines that suit health-conscious and moderation-oriented end users.
Additional investments in non-alcoholic and low-alcohol drinks are likely to enhance growth. With customers looking for substitutes for conventional alcoholic beverages, there is great potential for the differentiation of these products based on unique flavors, better quality, and increased variety. Increasing these products will assist companies in reaching out to emerging demand and enhancing market share during the forecast period.
Netherlands Alcoholic Drinks Market Segmentation Analysis
By Type
- Beer
- Cider/Perry
- RTDs
- Spirits
- Wine
The segment with highest market share under Type category is beer, which holds a 55% share of the Netherlands total alcoholic beverage market. Beer is the biggest category by volume, and most consumed among these is the lager. Although the volumes of mass-market lagers have dipped marginally in recent history, premium and high-quality beers see continuous demand.
Beer is projected to see a low volume CAGR of approximately 0.45% during the forecast period. Domestic and international brands continue to fight for market share, as successful premium lager, ale, and non-beer launches enable end users interest to be maintained. Generally speaking, beer remains dominant within the Type segment due to its historical presence and popularity among all ages and drinking occasions within the Netherlands.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under Sales Channel is on-trade, with 60% of the total alcoholic beverages market in the Netherlands. On-trade outlets like bars, cafés, and restaurants continue to serve as major places where alcoholic beverages, including premium beers, spirits, and cocktails, are consumed. Even with increasing prices, customers tend to spend on premium beverages when they dine out or frequent these outlets.
The on-trade channel continues to influence drinking occasions and trends, underpinning growth in categories like Ready-to-Drink drinks and premium spirits. Although off-trade channels such as supermarkets and retail e-commerce offer convenience, the on-trade is still the favorite for social drinking, premium occasions, and trying new flavors, maintaining its position of leadership in the sales channel category.
Top Companies in Netherlands Alcoholic Drinks Market
The top companies operating in the market include Grands Chais de France SA, Les, Warsteiner Brauerei Haus Cramer GmbH & Co KG, Duvel Moortgat NV, Heineken NV, Anheuser-Busch InBev NV, Asahi Group Holdings Ltd, Swinkels Family Brewers NV, Treasury Wine Estates Ltd, Diageo Plc, Bacardi & Co Ltd, etc., are the top players operating in the Netherlands Alcoholic Drinks Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Netherlands Alcoholic Drinks Market Policies, Regulations, and Standards
4. Netherlands Alcoholic Drinks Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Netherlands Alcoholic Drinks Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Type
5.2.1.1. Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Cider/Perry- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. RTDs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Spirits- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Wine- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Alcohol Content
5.2.2.1. High- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Medium- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Low- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Flavor
5.2.3.1. Unflavored- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Flavored- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Packaging Type
5.2.4.1. Glass Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Tins- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Plastic Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Sales Channel
5.2.5.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.6. By Competitors
5.2.6.1. Competition Characteristics
5.2.6.2. Market Share & Analysis
6. Netherlands Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Netherlands Cider/Perry Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Netherlands Ready-to-Drink Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Netherlands Spirits Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Netherlands Wine Market Statistics, 2022-2032F
10.1.Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.1.2. By Quantity Sold in Million Litres
10.2.Market Segmentation & Growth Outlook
10.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
10.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Competitive Outlook
11.1.Company Profiles
11.1.1. Heineken NV
11.1.1.1. Business Description
11.1.1.2. Product Portfolio
11.1.1.3. Collaborations & Alliances
11.1.1.4. Recent Developments
11.1.1.5. Financial Details
11.1.1.6. Others
11.1.2. Anheuser-Busch InBev NV
11.1.2.1. Business Description
11.1.2.2. Product Portfolio
11.1.2.3. Collaborations & Alliances
11.1.2.4. Recent Developments
11.1.2.5. Financial Details
11.1.2.6. Others
11.1.3. Asahi Group Holdings Ltd
11.1.3.1. Business Description
11.1.3.2. Product Portfolio
11.1.3.3. Collaborations & Alliances
11.1.3.4. Recent Developments
11.1.3.5. Financial Details
11.1.3.6. Others
11.1.4. Swinkels Family Brewers NV
11.1.4.1. Business Description
11.1.4.2. Product Portfolio
11.1.4.3. Collaborations & Alliances
11.1.4.4. Recent Developments
11.1.4.5. Financial Details
11.1.4.6. Others
11.1.5. Treasury Wine Estates Ltd
11.1.5.1. Business Description
11.1.5.2. Product Portfolio
11.1.5.3. Collaborations & Alliances
11.1.5.4. Recent Developments
11.1.5.5. Financial Details
11.1.5.6. Others
11.1.6. Grands Chais de France SA, Les
11.1.6.1. Business Description
11.1.6.2. Product Portfolio
11.1.6.3. Collaborations & Alliances
11.1.6.4. Recent Developments
11.1.6.5. Financial Details
11.1.6.6. Others
11.1.7. Warsteiner Brauerei Haus Cramer GmbH & Co KG
11.1.7.1. Business Description
11.1.7.2. Product Portfolio
11.1.7.3. Collaborations & Alliances
11.1.7.4. Recent Developments
11.1.7.5. Financial Details
11.1.7.6. Others
11.1.8. Duvel Moortgat NV
11.1.8.1. Business Description
11.1.8.2. Product Portfolio
11.1.8.3. Collaborations & Alliances
11.1.8.4. Recent Developments
11.1.8.5. Financial Details
11.1.8.6. Others
11.1.9. Diageo Plc
11.1.9.1. Business Description
11.1.9.2. Product Portfolio
11.1.9.3. Collaborations & Alliances
11.1.9.4. Recent Developments
11.1.9.5. Financial Details
11.1.9.6. Others
11.1.10. Bacardi & Co Ltd
11.1.10.1. Business Descriptions
11.1.10.2. Product Portfolio
11.1.10.3. Collaborations & Alliances
11.1.10.4. Recent Developments
11.1.10.5. Financial Details
11.1.10.6. Others
12. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Type |
|
| By Alcohol Content |
|
| By Flavor |
|
| By Packaging Type |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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