Malaysia Colour Cosmetics Market Report: Trends, Growth and Forecast (2026-2032)
By Category (Eye Make-Up (Eye Liner/Pencil, Eye Shadow, Mascara, Others), Facial Make-Up (BB/CC Creams, Blusher/Bronzer/Highlighter, Foundation/Concealer, Powder, Others), Lip Products (Lip Gloss, Lip Liner/Pencil, Lipstick, Others), Nail Products (Nail Polish, Nail Treatments/Strengthener, Polish Remover, Others), Colour Cosmetics Sets/Kits), By Price (Premium, Mass), By Gender (Men, Women, Unisex), By Packaging Type (Travel/Mini Size, Standard Size, Professional/Salon Size), By Form (Creams/Gels, Lotions, Sprays, Solid, Others), By Nature (Organic, Inorganic), By Sales Channel (Retail Offline, Retail Online)
- FMCG
- Jan 2026
- VI0796
- 130
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Malaysia Colour Cosmetics Market Statistics and Insights, 2026
- Market Size Statistics
- Colour cosmetics in Malaysia is estimated at USD 355 million in 2025.
- The market size is expected to grow to USD 770 million by 2032.
- Market to register a cagr of around 11.7% during 2026-32.
- Category Shares
- Lip products grabbed market share of 35%.
- Competition
- More than 20 companies are actively engaged in producing colour cosmetics in Malaysia.
- Top 5 companies acquired around 45% of the market share.
- AP Cosmetics Corp Sdn Bhd; Mary Kay (M) Sdn Bhd; Chanel (Kuala Lumpur) Sdn Bhd; L'Oréal (M) Sdn Bhd; Estée Lauder Malaysia Sdn Bhd etc., are few of the top companies.
- Sales Channel
- Retail online grabbed 55% of the market.
Malaysia Colour Cosmetics Market Outlook
The Malaysia Colour Cosmetics Market is expected to grow at a steady rate during 2026–2032, driven by increased product innovation, hybrid cosmetic–skincare formats, and greater usage among urban working end users. In 2025, the market is estimated at USD 355 million and is expected to reach USD 770 million by 2032, growing at a CAGR of around 11.7% during 2026–2032. Demand is supported by everyday use of beauty at work, during social events, and leisure, boosted by the popularity of Korean-inspired textures, lip oils, soft-matte finishes, and lightweight base products.
Product innovation remains a key driver of usage preferences, especially for facial base and lip products that marry color performance with hydration, sun care, or skin care-serum functionality. Hybrid cushion foundations and tinted serums, along with moisturizing lip tints, are all gaining popularity among end users who seek convenience and more multifunctionality. This trend is just an extension of how beauty routines are now evolving to allow overlap in makeup and skincare benefits and natural finishes.
Retail transformation also plays an important role in market expansion. Retail Online maintains a share of about 55% in the overall market sales, reflecting strong growth in retail online platforms, virtual try-on tools, and social-commerce-driven product discovery. While at the same time, physical retail is still very relevant for trial, shade testing, and the delivery of premium shopping experiences, supporting an integrated omnichannel landscape.
By category, Lip Products have the biggest share at approximately 35%, and have remained the most bought segment due to high usage frequency, experimentation with shades, and trend-led purchases. In the future, digital engagement, innovation that caters to the rising interest in Halal orientation, clean-label, and ethical beauty formats will continue to lead growth across the mass and premium segments.
Malaysia Colour Cosmetics Market Growth DriverRising Urban Female Workforce Enhancing Everyday Grooming Habits
The rising participation of women in Malaysia’s workforce is strengthening regular grooming habits and increasing the adoption of makeup products. The DOSM showed that, until 2023, the female labor force participation rate reached 56.2%, indicating a continuous increase in women's involvement with urban and formal work. Expanding professional and social interaction creates greater demand for cosmetics on the face and lips for everyday use, as it becomes part of one's daily appearance at work and self-confidence.
Urban lifestyles further reinforce this behavior. The World Bank estimates that approximately 78% of the population in Malaysia resides in urban areas as of 2023, thereby exposing end users to beauty trends, retail formats, and brand discovery across both offline and digital channels. Put together, workforce growth and urbanization become the structural drivers supporting sustained demand for color cosmetics.
Malaysia Colour Cosmetics Market ChallengeCost-of-Living Pressures Limiting Discretionary Beauty Spending
Persistent cost-of-living pressures continue to constrain spending on discretionary beauty categories. Malaysia's end user Price Index rose 2.5% in 2023, driven by increasing costs for food, housing, and transportation, according to DOSM inflation data. When such essential spending involves higher shares of household budgets, end users tend to postpone upgrade or premium cosmetic purchases and favor value-oriented choices.
According to the results of the Household Expenditure Survey 2022, food and non-alcoholic beverages account for 29.2% of average household spending, underlining that it is still the need-charged part of end user wallets. Such strain on the budget leads to greater price sensitivity, trading-down, and more conservative purchasing behaviour in colour cosmetics, especially within middle- and low-income categories.
Malaysia Colour Cosmetics Market TrendHigh Digital Connectivity Accelerating Beauty Awareness and Product Discovery
The digital ecosystem in Malaysia is continuously expanding, shaping how products are discovered and engaging in beauty. The Malaysian Communications and Multimedia Commission estimated that in 2023, 96.8% of Malaysians used the internet, one of the most frequent activities being social networking. This high level of connectivity ensures wider exposure to trends in shades, finishes, and application styles, through tutorials and creator-driven content.
Short-form videos, virtual demonstrations, and influencer reviews also spur people on to experiment more and switch brands. As digital engagement intensifies across younger and urban demographics, social commerce, live content, and online beauty communities keep on influencing purchase intent and speeding up product adoption for color cosmetics.
Malaysia Colour Cosmetics Market OpportunityGrowing Demand for Halal-Certified and Ethically-Aligned Cosmetics
Malaysia's ecosystem for halal certification presents a very good opportunity for color cosmetic brands positioned on ingredient assurance and ethical manufacturing. The Department of Islamic Development Malaysia, better known as JAKIM, keeps the Malaysia Halal Certification, MYeHALAL, registry listing thousands of certified cosmetic and personal care products. This indicates sustained trust among its Muslim end user base for verified formulation.
This environment creates a niche for innovative halal-compliant, vegan-friendly, and clean-label cosmetics that help foster strong confidence in safety, sourcing transparency, and production integrity. As more people become aware of ethical beauty and responsible manufacturing, brands positioned with credible halal and sustainability are set to capture this expanded preference across Malaysia's evolving beauty landscape.
Malaysia Colour Cosmetics Market Segmentation Analysis
By Category
- Eye Make-Up
- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Others
- Facial Make-Up
- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Others
- Lip Products
- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Others
- Nail Products
- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Others
- Colour Cosmetics Sets/Kits
The segment with highest market share under category is lip products with approximately 35% of the Malaysia market. Lipsticks, tints, glosses, and hybrid lip oils continue to enjoy wide acceptance due to their versatility, frequent application, and role in everyday grooming and self-expression. End users across age groups often purchase multiple shades for work, casual wear, and social occasions, supporting repeated buying behaviour and higher usage frequency.
This segment further benefits from an active product innovation, such as moisturizing formulas, skincare-infused textures, and soft-matte and glossy finishes in line with current beauty trends. The fact that lip products are available in mass and premium price tiers also led to better exposure, together with strong online discovery and influencer-led shade experimentation, reinforces its position as the leading value-contributing category in the market.
By Sales Channel
- Retail Offline
- Retail Online
The segment with highest market share under sales channel is retail online segment captures a share of about 55% in the sales channel division and is the leading segment. Retail online platforms, brand webstores, and social-commerce channels present an expansive assortment range, with very regular promotions and digitally enabled convenience, thus motivating the end users, especially urban and younger, toward online purchases.
Features such as virtual try-on tools and creator-led product demos enhance this online engagement. It also allows Retail Online to achieve faster trend diffusion and category experimentation so end user can compare textures, finishes, and shades before making a purchase. Although offline stores still support product testing and offering a luxury retail experience, the strong growth of online ecosystems positions digital channels as the major and structurally influential sales medium in Malaysia's color cosmetics landscape.
List of Companies Covered in Malaysia Colour Cosmetics Market
The companies listed below are highly influential in the Malaysia colour cosmetics market, with a significant market share and a strong impact on industry developments.
- AP Cosmetics Corp Sdn Bhd
- Mary Kay (M) Sdn Bhd
- Chanel (Kuala Lumpur) Sdn Bhd
- L'Oréal (M) Sdn Bhd
- Estée Lauder Malaysia Sdn Bhd
- Alliance Cosmetics Sdn Bhd
- Shiseido Malaysia Sdn Bhd
- Cosnova GmbH
- Amway (M) Sdn Bhd
- Kanebo Cosmetics Inc
Competitive Landscape
L’Oréal maintained a clear leading position in Malaysia’s colour cosmetics market despite a slight drop in retail value share, supported by a distinguished portfolio that includes Maybelline New York, L’Oréal Paris, Shu Uemura, Yves Saint Laurent, Lancôme, and the emerging 3CE brand, which posted exponential growth and strengthened awareness through innovative launches such as Drop Glow Gel and Hazy Lip Clay and the opening of a 3CE Stylenanda interactive store at The Exchange TRX. Paragon Technology & Innovation recorded the highest retail value growth, driven by Wardah’s strengthened halal-focused portfolio and wider shelf presence in major retailers. Wardah Colorfit, Wardah Exclusive and Wardah Instaperfect continued expanding across eye, facial and lip make-up, reinforcing the brand’s appeal among Malaysia’s Muslim consumer base.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Malaysia Colour Cosmetics Market Policies, Regulations, and Standards
4. Malaysia Colour Cosmetics Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Malaysia Colour Cosmetics Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Category
5.2.1.1. Eye Make-Up- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Eye Liner/Pencil- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Eye Shadow- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Mascara- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Facial Make-Up- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. BB/CC Creams- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Blusher/Bronzer/Highlighter- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.3. Foundation/Concealer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.4. Powder- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.5. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Lip Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Lip Gloss- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Lip Liner/Pencil- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.3. Lipstick- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Nail Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.1. Nail Polish- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.2. Nail Treatments/Strengthener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.3. Polish Remover- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Colour Cosmetics Sets/Kits- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Price
5.2.2.1. Premium- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Mass- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Gender
5.2.3.1. Men- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Women- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Unisex- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Packaging Type
5.2.4.1. Travel/Mini Size - Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Standard Size - Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Professional/Salon Size- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Form
5.2.5.1. Creams/Gels- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Lotions- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Sprays- Market Insights and Forecast 2022-2032, USD Million
5.2.5.4. Solid- Market Insights and Forecast 2022-2032, USD Million
5.2.5.5. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Nature
5.2.6.1. Organic- Market Insights and Forecast 2022-2032, USD Million
5.2.6.2. Inorganic- Market Insights and Forecast 2022-2032, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Malaysia Eye Make-Up Colour Cosmetics Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Category- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Price- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Gender- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.5.By Form- Market Insights and Forecast 2022-2032, USD Million
6.2.6.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.7.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Malaysia Facial Make-Up Colour Cosmetics Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Category- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Price- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Gender- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.5.By Form- Market Insights and Forecast 2022-2032, USD Million
7.2.6.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.7.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Malaysia Lip Products Colour Cosmetics Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Category- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Price- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Gender- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.5.By Form- Market Insights and Forecast 2022-2032, USD Million
8.2.6.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.7.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Malaysia Nail Products Colour Cosmetics Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Category- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Price- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Gender- Market Insights and Forecast 2022-2032, USD Million
9.2.4.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.5.By Form- Market Insights and Forecast 2022-2032, USD Million
9.2.6.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.7.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Malaysia Colour Cosmetics Sets/Kits Colour Cosmetics Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Price- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Gender- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
10.2.4. By Form- Market Insights and Forecast 2022-2032, USD Million
10.2.5. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.6. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Competitive Outlook
11.1. Company Profiles
11.1.1. L'Oréal (M) Sdn Bhd
11.1.1.1. Business Description
11.1.1.2. Product Portfolio
11.1.1.3. Collaborations & Alliances
11.1.1.4. Recent Developments
11.1.1.5. Financial Details
11.1.1.6. Others
11.1.2. Estée Lauder Malaysia Sdn Bhd
11.1.2.1. Business Description
11.1.2.2. Product Portfolio
11.1.2.3. Collaborations & Alliances
11.1.2.4. Recent Developments
11.1.2.5. Financial Details
11.1.2.6. Others
11.1.3. Alliance Cosmetics Sdn Bhd
11.1.3.1. Business Description
11.1.3.2. Product Portfolio
11.1.3.3. Collaborations & Alliances
11.1.3.4. Recent Developments
11.1.3.5. Financial Details
11.1.3.6. Others
11.1.4. Shiseido Malaysia Sdn Bhd
11.1.4.1. Business Description
11.1.4.2. Product Portfolio
11.1.4.3. Collaborations & Alliances
11.1.4.4. Recent Developments
11.1.4.5. Financial Details
11.1.4.6. Others
11.1.5. Cosnova GmbH
11.1.5.1. Business Description
11.1.5.2. Product Portfolio
11.1.5.3. Collaborations & Alliances
11.1.5.4. Recent Developments
11.1.5.5. Financial Details
11.1.5.6. Others
11.1.6. AP Cosmetics Corp Sdn Bhd
11.1.6.1. Business Description
11.1.6.2. Product Portfolio
11.1.6.3. Collaborations & Alliances
11.1.6.4. Recent Developments
11.1.6.5. Financial Details
11.1.6.6. Others
11.1.7. Mary Kay (M) Sdn Bhd
11.1.7.1. Business Description
11.1.7.2. Product Portfolio
11.1.7.3. Collaborations & Alliances
11.1.7.4. Recent Developments
11.1.7.5. Financial Details
11.1.7.6. Others
11.1.8. Chanel (Kuala Lumpur) Sdn Bhd
11.1.8.1. Business Description
11.1.8.2. Product Portfolio
11.1.8.3. Collaborations & Alliances
11.1.8.4. Recent Developments
11.1.8.5. Financial Details
11.1.8.6. Others
11.1.9. Amway (M) Sdn Bhd
11.1.9.1. Business Description
11.1.9.2. Product Portfolio
11.1.9.3. Collaborations & Alliances
11.1.9.4. Recent Developments
11.1.9.5. Financial Details
11.1.9.6. Others
11.1.10. Kanebo Cosmetics Inc
11.1.10.1.Business Description
11.1.10.2.Product Portfolio
11.1.10.3.Collaborations & Alliances
11.1.10.4.Recent Developments
11.1.10.5.Financial Details
11.1.10.6.Others
12. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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