Israel Menstrual Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels (Standard Towels (Standard Towels with Wings, Standard Towels Without Wings), Slim/Thin/Ultra-Thin Towels (Slim/Thin/Ultra-Thin Towels with Wings, Slim/Thin/Ultra-Thin Towels Without Wings)), Intimate Wipes, Menstrual Cups, Period Underwear), By Nature (Disposable, Reusable), By Age Group (Up to 18 Years, 19-30 Years, 31-40 Years, 40 Years and Above), By Sales Channel (Retail Offline, Retail Online)
- FMCG
- Jan 2026
- VI0813
- 130
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Israel Menstrual Care Market Statistics and Insights, 2026
- Market Size Statistics
- Menstrual care in Israel is estimated at USD 215 million in 2025.
- The market size is expected to grow to USD 275 million by 2032.
- Market to register a cagr of around 3.58% during 2026-32.
- Product Type Shares
- Towels grabbed market share of 51%.
- Competition
- More than 5 companies are actively engaged in producing menstrual care in Israel.
- Top 5 companies acquired around 90% of the market share.
- Danshar Ltd; DPL Disposable Hygienic Products Ltd; Procter & Gamble Israel MOD Ltd; Kimberly-Clark Israel Ltd etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 80% of the market.
Israel Menstrual Care Market Outlook
Israel menstrual care is projected to increase steadily in its market over the forecast period with the market projected to be at 215 million in 2025 and the projected market of 275 million in 2032, with the CAGR of approximately 3.58. Although historically growth has been affected by geopolitical developments, stockpiling behaviour and disruption of infrastructure, the market will stabilise over time as the impact of the Israel-Hamas war fade away. The consumers would switch to normal purchasing behavior and with time quantity purchases would improve to the pre-war levels.
The most dominant product segment is towels with 51 percent market share which is attributed to the daily usage, low cost, and its acceptance among the women. Pantyliners are also likely to experience high volume sales at low unit price and convenience and the tampons will experience higher growth at a smaller base with the help of the returning tourists and the normalization of local lives. Period underwear is likely to be gradually accepted, especially by consumers that are more focused on the environment, but its higher price and current consumer reluctance can slow down the penetration.
The market will still be dominated by retail offline channels which will be involved in 80 percent of the sales. Discounters, pharmacies will probably continue to play a significant role and be a source of a variety of low-cost, own-label merchandise, and familiar branded choices. The growth of e-commerce will be moderate, as people are more likely to shop in the store and get the necessary products immediately.
In the future, the market will see the advantage of the price sensitivity and the further development of the product types as well as the further demand to hygienic and reliable products. Firms that are positioning themselves as cost-effective, quality, and product educative, will be in a good position to maintain consumer loyalty and gain incremental growth in a stabilizing market environment.
Israel Menstrual Care Market Growth DriverNational Solidarity and Stockpiling Strengthens the Demand of the Product.
The Israel Menstrual Care Market has a high sales momentum due to humanitarian response and uncertainty of consumers amidst geopolitical tensions that are a constant. After Israel-Hamas conflict intensified, people and organisations donate menstrual care to female soldiers and displaced families as a show of national unity and social responsibility. The Israel Central Bureau of Statistics (CBS) says that more than 250, 000 individuals have been displaced internally, and this has had a big impact on the domestic consumption of products in the nation.
The rate of female participation in labour force is also 59.5% as reported by the World Bank, which increases the demand of working women to access reliable and convenient menstrual products. The atmosphere during the war promotes mass buying and hoarding since women desire a constant supply of important hygiene items during the wide-scale failure of infrastructure. These and other elements have maintained high levels of sales in major product lines and have enhanced the awareness of the community on menstrual hygiene requirements in crisis situations.
Israel Menstrual Care Market ChallengeInflationary Pressure and Supply Interruptions due to War.
Constant war and increased living expenses put inexpensive menstrual care and accessibility under a lot of stress in Israel. According to the Bank of Israel, inflation rate is 3.3 every year because of the unpredictability of the supply chain and rising costs of imports. Moreover, the United Nations Office of the Coordination of Humanitarian Affairs (OCHA) emphasizes that infrastructure was damaged in the north and the south, which caused the lack of personal hygiene products temporarily and increased the logistical costs.
These movements hamper regular accessibility of products especially in zones of conflict. End users who are price sensitive are shifting to lower cost brands and this impacts the performance of the high categories. The high rate of VAT and constant economic uncertainty coupled with supply strains still exert pressure on the profit margin of the manufacturers. To overcome these challenges, the solution must involve better local production capacity and humanitarian logistics networks that can save the availability of menstrual care in case of crisis.
Israel Menstrual Care Market TrendThe Bigger the Interest in Sustainable and Reusable Menstrual Solutions.
Female interest in sustainability of menstrual care options is growing among Israel women due to the raising of awareness and advocacy efforts. The United Nations Environment Programme (UNEP) argues that disposable menstrual products are one of the major sources of plastic waste in the world, which encourages eco-friendly behaviour on a global scale. In Israel, younger generation, which makes approximately 28 percent of the total population below 25 (CBS) is more receptive to more environmentally friendly products like period underwear and reusable pads.
Such brands as Modibodi and Lilibloom increase awareness campaigns to transform the attitude of the consumers towards reusables as reusable and convenient solutions. Despite the slow adoption that is still seen because of the increased initial costs, an increase in environmental education and shifting social views is gradually creating a more pronounced interest in reusable menstrual care usage across the urban regions. This is an indication of a marked change towards sustainable and long-term hygiene among younger women.
Israel Menstrual Care Market OpportunityFuture market is growing based on Public Health and Education.
The market is projected to expand in the future because of government and NGO-driven programs on menstrual education and health equity. This has been highlighted by the World Health Organization (WHO) that menstrual health is crucial to gender equality and educational achievement, as is the support of gender-oriented programs by UN Women in Israel. Also, the health awareness of female students is incorporated in the school curricula of the Israel Ministry of Education that targets more than 1.6 million female pupils throughout the country.
These will improve the knowledge of safe menstrual hygiene habits and minimize social stigma and increase the uptake of the product in the long term. Additionally, partnership with non-governmental organizations and health care facilities will expand the scope of the poor and displaced individuals to affordable hygiene practices. The focus on education, wellness, and inclusiveness make menstrual care one of the most important areas of cooperation between the government and the individual, contributing to the development of the market and social welfare in the future.
Israel Menstrual Care Market Segmentation Analysis
By Product Type
- Pantyliners
- Tampons
- Applicator Tampons
- Digital Tampons
- Towels
- Standard Towels
- Standard Towels with Wings
- Standard Towels Without Wings
- Slim/Thin/Ultra-Thin Towels
- Slim/Thin/Ultra-Thin Towels with Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
- Standard Towels
- Intimate Wipes
- Menstrual Cups
- Period Underwear
The segment with the highest share under the product type in the Israel Menstrual Care Market is Towels, capturing around 51% of the market. Towels continue to dominate due to their widespread use, affordability, and reliability for women seeking consistent protection. Many consumers prefer towels for daily hygiene and as a safer option compared with tampons or period underwear. During periods of uncertainty, such as geopolitical tensions, towels are also frequently purchased in bulk to ensure availability, further reinforcing their leading market position.
Despite rising interest in tampons and period underwear, towels remain the most widely used product due to their convenience, familiarity, and lower cost per unit. Manufacturers focus on improving comfort and absorbency to maintain loyalty among existing users while addressing the needs of new consumers. This ensures towels retain a stable market share, even as alternative products gradually gain traction in urban areas.
By Sales Channel
- Retail Offline
- Retail Online
The segment with the highest share under the sales channel in the Israel Menstrual Care Market is Retail Offline, which accounts for around 80% of the market. Physical stores, including pharmacies, supermarkets, and discounters, continue to be the preferred choice for consumers seeking personalized service, immediate availability, and the opportunity to compare products on-site. Health and beauty retailers remain dominant, as they can provide guidance and trusted recommendations on product selection.
Although e-commerce has grown over recent years, its expansion has slowed, particularly due to infrastructure challenges and a strong consumer preference for in-person shopping. Offline retail remains particularly appealing during periods of uncertainty, when consumers stock up on essential items like menstrual care. As a result, retail offline channels are expected to maintain their stronghold, supported by frequent promotions, discounts, and consumer trust in established physical outlets.
List of Companies Covered in Israel Menstrual Care Market
The companies listed below are highly influential in the Israel menstrual care market, with a significant market share and a strong impact on industry developments.
- Danshar Ltd
- DPL Disposable Hygienic Products Ltd
- Procter & Gamble Israel MOD Ltd
- Kimberly-Clark Israel Ltd
- S Schestowitz Ltd
- Super-Pharm (Israel) Ltd
- Shufersal Ltd
Competitive Landscape
Israel’s Menstrual Care Market in 2025 was led by Procter & Gamble Israel MOD Ltd, supported by the strong presence of Always and Tampax across key categories. However, rising price sensitivity and persistent economic pressures encouraged many consumers to trade down to private label alternatives, resulting in a slight erosion of the company’s value share despite benefiting from bulk-purchase donations and stocking behaviour during periods of heightened conflict risk. Shufersal emerged as the most dynamic competitor, leveraging its extensive private label portfolio and discount-driven positioning to capture demand for lower-priced options. Competition further intensified as discounters gained momentum, while pharmacies retained relevance by offering personalised guidance, reinforcing trust among core end users.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Israel Menstrual Care Market Policies, Regulations, and Standards
4. Israel Menstrual Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Israel Menstrual Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Pantyliners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Applicator Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Digital Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Standard Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.1. Standard Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.2. Standard Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Slim/Thin/Ultra-Thin Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.1. Slim/Thin/Ultra-Thin Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.2. Slim/Thin/Ultra-Thin Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Intimate Wipes- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Menstrual Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Period Underwear- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Disposable- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Reusable- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Age Group
5.2.3.1. Up to 18 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. 19-30 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. 31-40 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.4. 40 Years and Above- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Israel Pantyliners Menstrual Care Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Israel Tampons Menstrual Care Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Israel Towels Menstrual Care Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Israel Intimate Wipes Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Israel Menstrual Cups Menstrual Care Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Israel Period Underwear Menstrual Care Market Statistics, 2022-2032
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in USD Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Procter & Gamble Israel MOD Ltd
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Kimberly-Clark Israel Ltd
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. S Schestowitz Ltd
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Super-Pharm (Israel) Ltd
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Shufersal Ltd
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Danshar Ltd
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. DPL Disposable Hygienic Products Ltd
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
12.1.8. Hogla-Kimberly Ltd
12.1.8.1. Business Description
12.1.8.2. Product Portfolio
12.1.8.3. Collaborations & Alliances
12.1.8.4. Recent Developments
12.1.8.5. Financial Details
12.1.8.6. Others
12.1.9. Winalite International Inc
12.1.9.1. Business Description
12.1.9.2. Product Portfolio
12.1.9.3. Collaborations & Alliances
12.1.9.4. Recent Developments
12.1.9.5. Financial Details
12.1.9.6. Others
13. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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